We provide a simple solution for supermarkets to reduce their perishable food loss & deliver the consumer those savings via mobile.
Our Mission: EcoBasket’s mission is to reduce the amount of perishable food wasted every day by Supermarkets through easy-to-use smartphone coupons that save you money. It’s simple: they waste less, you save more.
The Problem: Food is the number one material sent to landfills in the U.S. On average, the U.S. wastes 40% of the food we produce.
Customers who shop in any of the enormous supermarkets expect only the freshest vegetables, fruits, meats, fish, and dairy. Supermarket managers have no choice but to throw out 39% of their inventory as a daily routine. If you run one of these supermarkets, waste is simply the cost of doing business. The USDA estimates that supermarkets lose $15 billion annually in unsold fruits and vegetables alone.
They waste less, you save more.
• EcoBasket provides a simple way to redeem coupons for perishable goods, letting you save every time you shop for fresh fruits, vegetables, meats and dairy
• EcoBasket enables stores to create coupons quickly based on their needs
HOW DOES THIS WORK?
The customer's smartphone will identify the location and the customer will be able to see the coupons automatically as he/she enters the store
EcoBasket will serve both the consumer and retailers.
•Immediate savings on fresh food fruits, vegetables, meats, and dairy
•Eliminate the need for paper coupons and circulars
•Loyalty program to benefit the frequent shopper
•HUGE money savings weekly, monthly and yearly
•Ability to promote perishable goods overstock
•Ability to process coupons immediately
•Access to back end database, bypassing coupon clearinghouses and avoiding unnecessary promotional delays.
•Reduces the amount of time necessary to know the effectiveness of a coupon campaign
Educate others on food waste with our rocking T's
Show the world a positive message on the back of the T's
Four Reasons You Should Back EcoBasket:
1. You have a passion to help Reduce Food Waste
2. Management Team - EcoBasket's management team can make this happen through proven leadership, experience and the passion to change the system (brief bios below)
3. Our Technology – There is nothing like it. EcoBasket helps supermarkets waste less and consumers save more money, simply and easily.
4. The EcoBasket Platform – Can reach 90% of shoppers
We Need YOU!! With your help we can:
1.REDUCE PERISHABLE FOOD WASTE.
2.Convert our prototype from beta to implementation into some of the largest supermarkets in the world who we already have relationships with and are waiting eagerly to start using EcoBasket.
3.Fund the remainder of the back-end platform development which will release our marketing gurus to make sure you can use EcoBasket to save more wherever you buy groceries.
The more we raise, the more we can SAVE as a whole.
Who Are We?
The EcoBasket team is comprised of a perfect mix of seasoned veterans from Fortune 100 companies and serial entrepreneurs all with the focus of changing the paradigm of food waste by retailers to benefit the consumer nationwide.
Vince A.Wasik - CEO – FOUNDER
•Co-Founder and Principal, MCG Global, LLC
•The Hertz Corporation - Executive Vice President and Director responsible for the global Hertz car rental activities
•Managing Director of Hertz Europe, in charge of all Hertz Corporate subsidiaries across Europe
•National Car Rental System Inc. Chairman and CEO - appointed by Paine Webber following its $1.6 billion LBO
•Holland America Line - President and CEO
•Wesray Corp Vice President - Participated in the acquisition of Gibson Greeting Cards and RCA Mobile Communications
S. Garrett Stonehouse – COO
•Co-Founder and Principal, MCG Global, LLC
•Instrumental in the financial structuring, strategic planning, and the successful acquisition of a number of middle market companies purchased by MCG in the U.S. and Internationally
•Fidelco Capital Group – VP responsible for due diligence, industry research, financial modeling and transaction analysis for LBO transactions
•GE Capital – Manager of Marketing and cross promotions
•Currently serves as Director of Einstein Noah Restaurant Group(NYSE:BAGL) and three other privately held companies
Walter Carozza – CTO
•Mr. Carozza has 20 years experience as a direct investor in and executive level manager of information technology companies.
•His IT experience is broad - he has worked with companies in the fields of pure hardware, firmware solutions, IT services, data storage and analytics, software development and vending, web-based retail and commercial sites.
•He has assumed operational roles with many of the companies he has helped finance, including Director, COO, CIO, CFO, and General Counsel.
•As such he has structured, invested in and managed private equity financing, IPOs, secondary offerings, reverse mergers, PIPEs, and other financing transactions for numerous technology companies.
Terence J. Fitzpatrick – Co- Founder & VP of Business Development
•Founder & CEO of Golfmoolah, LLC - A golf/social media app on ITunes & endorsed by 5 of the top 25 PGA tour players in the world.
•Founder & developer of Fringles – Created one of the first global social media/online dating sites with successful exit
•TJF Enterprises, LLC President – Grew to a multi-million dollar firm via personal technical analysis equations
•VP Clubsites International – Instrumental in building the first online reservation system for golf clubs via back-end data system
•International HR Consultants Executive – Led strategic plans & financial operations globally
Conley Downing – CMO
•Marketing professional with experience developing strategically sound programs and achieving outstanding results in a diverse set of categories including CPG, beverages, healthcare, financial card services and electronics
•Championed trade marketing communication to national field sales teams for Pernod Ricard
• Developed new brand identity for J.P Morgan Chase Credit Card Managed implementation of global packaging strategy for Hewlett Packard
•Contributed to development of award winning P-O-S for Novartis Consumer Health and Pernod Ricard
Concern: Large companies will leverage ability to provide their own platform.
Response: EcoBasket has first mover advantage and captive audience.
Concern: Consumer concerns of quality of goods.
Response: Freshness guaranteed by stores expiration dates and safety regulations.
Concern: No defining Industry standard.
Response: Flexibility of industry promotes innovation; a standard will soon be reached.
Concern: EcoBasket will face execution risks.
Response: EcoBasket has a successful and experienced management team.