Climbur will create, curate and promote viral content that's inspiring and meaningful. It'll be like a combination of a more meaningful Buzzfeed and a less political Upworthy with a baked-in charity component (a percentage of profits will go directly to worthy causes).
"I'm excited about Climbur because I've been looking for more inspiring content. The world needs a fresher perspective on life and Climbur will be a conduit for ideas. Because of this, the content will be inherently viral from the start; people want to share inspiring content. Chris has a proven track-record producing high quality content and Climbur is the next evolution. Can't wait." —Justin Kline, Founder of Markerly
What Climbur Does
- Creates, curates and promotes meaningful content.
- Provides people with a dependable source of good content to share.
- Helps nonprofits raise money.
- Lets brands engage influencers.
- Consumers are inspired and motivated to live better and gain influence* through sharing our content (all while supporting worthy causes).
- Nonprofits can easily raise money by rallying fans to share meaningful content.
- Brands get to engage with influential social media users while increasing their public image.
- The world in general benefits from the spread of good ideas.
Climbur's content will feature text articles, video, audio, photos and excellent design. It will be geared toward inspiring and motivating you (and your audience) to live a better life. Here are two sample posts I wrote for DailyTekk repackaged and reimagined for Climbur to give you a better idea of where we're headed.
A Closer Look
1. - From the content to the design to the overarching philosophy, Climbur is designed to facilitate sharing.
2. - Climbur's design will be fully responsive and mobile ready. No pinching or zooming necessary.
3. - While brand sponsorships will play a crucial role in Climbur's success (and donations to charity), we'll limit exposure to one tasteful ad in the upper right corner of the page.
4. Don't just share content... discuss it. Climbur's comments will be powered by Disqus!
5. - You'll be in good company. Celebrities from Jared Leto to Malcolm Jenkins to Guy Kawasaki to Craig Newmark have shared my content over the last year.
6. - Get ready for an eclectic mix of written content, photos, video, audio and plenty of great design. We'll deliver fresh content every single weekday and it will look good on your favorite browser and device.
Without sponsors, Climbur would not generate any revenue. Without revenue, we could not pay the bills and earn a living pursuing our dream of making the world a better place. Additionally, by allowing brands to sponsor content, Climbur will be able to give a portion of proceeds to various worthy causes. In short, it's a win-win-win situation (you get it if are a fan of The Office).
When it comes to ads, our philosophy is this: one small ad, one big impact.
Climbur will initially offer brands the opportunity to sponsor content through one small ad in the upper-right corner of the site (think The Deck network). One tasteful ad (above the fold) means brands get maximum engagement without sharing the spotlight. No clutter, no competition. As part of this IndieGogo campaign, we are pre-selling this ad opportunity for Climbur's first six months. Advertisers who purchase space through this campaign will also receive a discount on future opportunities.
Climbur will run on WordPress using the PageLines framework and will be hosted on Page.ly. Additional sharing functionality will be added via Markerly with comments by Disqus.
What do you know about creating sharable content?
As the founder of DailyTekk.com, I've learned a thing or two about creating shareable content. One article I wrote has been shared nearly 500,000 across various social media channels (and that was just an article about technology and music). Over the last year, influencers like Jared Leto (My So Called Life, 30 Seconds to Mars), New Orleans Saints Defensive Back @MalcolmJenkins, former Apple evangelist Guy Kawasaki, Craigslist founder Craig Newmark and Huffington Post contributor Ann Tran have all shared or reblogged my content (just to name a few).
What will you use the money for?
We can build a bare-bones version of Climbur for about $2,500. This will cover basics like hosting, the PageLines framework, etc. $80,000 will fund Climbur fully for 1 year. Each additional $12,000 will allow us to work with one additional content creator or curator on a part-time basis.
Why would you listen to a Cause Advocate or Content Advisor?
It's simple: these are people who cared enough about Climbur to help get it started and therefore have a vested interest in seeing it succeed. Not only do we care more about what they think than someone who didn't contribute at this level, we think they deserve a greater say.
What percentage of profits will normally go toward charity?
5%. At times it will be higher. For instance, if we successful pre-sell all sponsorships for Climbur's first 6 months during this campaign, we'll be donating 50% of profits to charity for months 7-9.
What will Climbur look like in the future?
Eventually, we'd like to hire some talented full time staffers to help build some exciting technology and create more, and higher quality, content.
More Ways to Help
Tell the world about this campaign. Not everyone can contribute, and that's OK. Everyone will benefit from a world where Climbur surfaces great content.