BladeButter is an all-natural blend of nano-oils that saves your razors, saves your skin, and saves your hard-earned money.
BladeButter penetrates the metal of the razors lubricating it from the inside-out, virtually eliminating the friction that causes razors to wear out prematurely. A sharper blade means less nicks, cuts and scrapes. The average person can save over $150 per year by adding BladeButter to their shaving routine.
There are currently two BladeButter products; Rugged & Bold Gold For Men and Soft & Smooth Pink For Her. They have the same base formula, we just wanted to offer a slightly softer version for the ladies. A 1.5oz jar of BladeButter normally retails for $17.95 + $3.95 for shipping and handling. On indiegogo, you can get a jar for $1.90 less. For the average consumer, a jar will last for 6 months.
BladeButter is 100% all-natural. The ingredients are Pure White Mineral Oil, Tea Tree Oil, Grapeseed Oil, Aloe Vera Oil and Vitamin E Oil. And the next generation will include Jojoba Oil.
BladeButter is proudly made in the USA. Your contribution supports local jobs in the Tampa Bay area.
It’s Very Easy To Use
BladeButter is very easy to use. You simply soak your razor in BladeButter prior to shaving. Let the excess oil drip back into the jar to conserve your supply. Then… you shave as usual using the same creams, gels, etc you already enjoy. BladeButter doesn’t replace your favorite shaving products. Instead, it enhances them.
The BladeButter Backstory
For years, I developed products for notable companies in the nutrition industry. I was researching a way to prevent protein bars from sticking to the inside of foil wrappers when I first encountered natural nano-oils. We were infusing edible oils into the inner layer of triple-layer, foil wrappers to prevent protein bars from sticking. The penetrating power of the natural "nano-oils" was too good. Instead of staying infused on the inner layer, they kept leeching through all three layers. We eventually chose Palm Kernal oil to solve the problem and although they weren't the answer to the sticky protein bar problem, I kept a jar of these nautral nano-oils marked “Oil #3” on my shelf future purposes.
Sure enough... I ran out of shaving gel one day and remembered "Oil #3". I soaked my blade in it for a few minutes to lessen the impact of my soap-and-water” shave. I immediately knew these oils were going to change my shaving experience. I was getting cleaner, closer shaves like the one’s I’ve had at the barbershop! Through trial and error, I found out that my blades were staying sharper and lasting more than 10 times longer.
I wanted to formulate BladeButter so that it wouldn’t be one-dimensional. I included all natural astringents like Tea Tree Oil and Aloe to disinfect the blade. Plus, BladeButter contains ingredients like Vitamin E and Antioxidants to repair and rejuvenate the skin.
Don't take my word for it... try BladeButter for yourself.
The BladeButter Difference
The key is NFT. It’s our proprietary Nano Filtration Technology. This gives BladeButter it’s metal penetrating power.
BladeButter seasons razors from the inside-out, reducing friction by over 90%. That means your blades will last expenonentially longer and your skin will experience less nicks, cuts and scrapes.
Our Nano Filtration Technology makes BladeButter unlike any other shaving product on the market today.
What Would We Do With The Money?
One major item on our wish list is to be an exhibitor at a very large tradeshow in NYC. It’s the HBA Global Expo ( http://www.hbaexpo.com/ ) where suppliers, like me, get connected with retailers and distributors from all around the US and the world. If you contribute $1,000 or more, you’ll get an Exhibitor’s pass to join us!
A second item on our wish list is to begin running tv and radio ads in our local markets. We would like to figure out a marketing formula that we can plug into other major cities and be successful. Tampa is a good starter-market. The ads are ready to run.
Lastly, we would like to explore travel-friendly, single serving versions of BladeButter. The packaging has been narrowed down and legwork is already done. The next piece of the puzzle is doing a short run and seeing how customers like it.
My PR Guru, Joe, has done a great job planting seeds for BladeButter. In addition to the long list of great connections he’s made, he got us a little blurb that appeared on Thrillist.com. That little blurb lead to hundreds of orders and a significant amount of re-orders. The positive feedback from customers has been phenomenal. We thought indiegogo would be another great way to get the word out.
The Overall Objective
My hope is to take BladeButter from a part-time project to a full-time job. For that, I'm going to need your help. Please watch the video and read all of the information below. If you feel my mission of saving razors, saving skin, and saving people's hard-earned money is worthy, please share this information with friends and family. I'd really appreciate that.