**GO TO http://www.blackanddenim.com/Rewards.pdf FOR THE FULL LIST OF REWARDS**
The best way to explain an idea is to tell a story. We want to share our story because we think that when people come together, they can achieve great things.
Congressi Superamus. Divisi Cadimus.
This is Latin for "United we stand, divided we fall." When we start thinking about the impact that our purchasing dollars have, we understand that every time we buy something, we are supporting jobs. American Jobs.
Here are the Statistics:
*The graphic is a courtesy of http://modestics.com/blog/
Only 3% of apparel sold in the US is manufactured here. 50 years ago, that was not the case. We want to make that happen again. We want to bring manufacturing back to the US.
Why is this important?
American craftsmanship is second to none. We have been dictating the trends in design and manufacturing since the industrial revolution. We want to support local communities. That is why we want to have jobs come back to our city of Tampa, Florida.
American mettle forges our style
We have been working on this project since March 17, 2008, when the recession hit. We understood that the best way to rebuild America was from the ground up. At the lowest point in modern history, we started working with vendors that were left dry by huge companies for overseas options in manufacturing. We brought to them this idea. They saw the vision and followed our lead. We wanted to create a brand that is as resilient as the American dream.
Proof of concept and validation from the biggest retailer in the US
Macy*s is as American as apple pie. Founded in 1858, it now has almost 800 stores in the world. From 'Miracle in 34th Street" to the Macy*s Thanksgiving Parade, it is part of American culture. We were humbled when they called us to attend the "Workshop at Macy*s". This is a week long training program held at their 34th Street Herald Square Headquarters. We learned about:
- Strategic growth
- Learn to identify our customer
- How to build our Brand Identity
- Retail math
- Maximizing our assortment plan and production life cycle
- Financial management for sustained growth
- EDI (Electronic Data Interchange) Transportation and Logistics
Out of thousands of applicants, only 17 companies were invited to the workshop. We were 1 of the 17. We have been planning and learning how to make Black & Denim sustainable and make sure that once we enter this medium we are competitive.
*To learn more about the "Workshop at Macy*s" you can visit http://workshop.macysinc.com/about/alumni/
Sounds like you guys have been doing this for a while...
We have been working to make sure the process is seamless. If you choose to back this project, we want you to understand that you are going to back a project that has validation and the trust of a lot of people.
OK. Let's do this. How can I get on board?
There are 3 ways YOU can help Black & Denim get funded:
- Contribute: This is the most significant way of helping. You will be making sure that our goal becomes a reality. The only way we can thank you is with our hard work.
- Share (word of mouth): Telling people about this incredible platform is amazing. Sharing the project with your friends and family is the best way to get other folks to pledge.
- Broadcast (social media): Facebook, Twitter, Instagram, Pinterest, Tumblr and Foursquare. If you have them, you can use them to engage and highlight our project.
These are the rewards for the AMERICANA reward. They are available for men and women. All of them are true size fit. Crew neck or V-neck.
The Selvedge (Selvage) is cut from fabric that has been proudly produced by Cone since 1896 and their White Oak plant since 1905. Their selvedge (selvage) denims are still woven on American Draper X3 fly shuttle looms from the 1940s. Fabrics woven on these vintage looms contain a depth and dimension that is completely unique. The vintage aspect of these looms combined with the fact that these machines sit on the original turn of the century wood floors, creates a rhythm and motion that is uniquely woven into these fabrics. They White Oak plant employs loyal denim experts, some of whom have run these same machines for as many as 50 years. They are committed to providing well crafted selvage fabrics, which combine American heritage with the latest advances in denim. We in turn commit ourselves to provide the best pair of denim Selvedge (Selvage) denim jeans right here in the US. (Each pair of pants has the legendary red line that correctly identifies them as true American selvedge (selvage) denim fabric.
Why is it called Selvedge (Selvage)?
The name derives itself from the two words "self edge".In the original shuttle weaving process, a small bobbin of yarn is carried inside a shuttle that travels back and forth across the loom. Since the yarn is not cut after each weft insertion, the tightly bound edge cannot unravel. If used as part of a garment, it will maintain its integrity throughout the life of the garment. This is in reference to the edge of the fabric, or "self edge".
If you want to see bigger pictures of the rewards, please go to the this link: www.blackanddenim.com/Rewards.pdf
Here is the breakdown for the funds:
$10,000 - Total & Funding Goal
Here is the full description of how we are going to utilize the funds in the event that the project gets funded:
$1,000 - Processing Fees
$6,500 - Tradeshow Fees
$2,000 - Travel Expenses
$500 - Miscellaneous Expenses (Models, Booth Set-up/Installation, etc.)
The expenses are the reflection of our dedication to transparency and quality manufacturing. We have anticipated that in order to make this dream a reality, we have to make sacrifices. Our hard work will pay off. We thank you for your support.
That video looks professional. Did you guys spend money to pay a crew, models, etc?
If you think the video looks professional, we have done our job! The video is the effort of our founders, interns and partners. We did not pay anyone to be part of the video, nor did we purchase expensive equipment. We documented our video journey through our Instagram account (@blackanddenim) our Twitter page (@blackanddenim) and our Facebook page (www.facebook.com/blackanddenimapparel).
Film Production, Director & Editing = Luis. Titles = Alex.