The campaign continues! Thanks to all of our contributors thus far. And while we're hopeful, we're a long way from our goal. Perhaps you, or someone you know, can help us get closer!
Some recent press?
Beer Makes us Happy
We love beer. In fact, we love beer so much, we want to make more of our beer and share it with you. In all truth, our passion for beer is only rivaled by our passion for Detroit, so opening our Nano Brewery in Detroit was kind of a no-brainer.
Brainstorming about what we'd like to feature in our brewery has been easy. Refining that list has been the hard part.
What we know for sure:
-We're going make great beer and have an atmosphere perfect for quaffing (drinking heartily).
-Charitable contribution will be an integral part of our business model.
-We're going to make *some* impact on the community, just by opening the doors.
-We're going to support other small business in Detroit.
Turns out, opening a brewery is pretty effing expensive. And while banks are tripping over themselves to lend money to start-ups like this, we thought we'd take our efforts right to the people: our friends, family, and community.
We like to think of this akin to a Public Radio fundraiser (the NPR dorks that we are). While a bit pesky, it's definitely necessary. The main difference? We aren't going to do this twice a year in perpetuity. This is our one capital-raising effort. After that, we better make great beer - and you better drink it.
You could give money to a thousand different things - we know that. What does supporting Batch Brewing Company really mean?
-It could mean you know us, like us or love us, and want to see us manifest this dream into reality. (Ain't too proud to beg, clearly.)
-It means you support entrepreneurship and the continued diversification of the marketplace. (There's three $50 words in that sentence alone. I mean, come on!)
-It could simply mean that you love Michigan Beer and want more breweries in Detroit, especially a brewery in Corktown (Finally.)
-It could mean you want to see another business help strengthen Detroit, one storefront at a time.
-It means that you know you can support both a start-up and nonprofit organizations with one contribution.
What was that last thing you said?
Clearly, we don't take ourselves too seriously. We do have a serious side, though. Seriously.
We're committed, not only to making great beer, but to making some small difference in our corner of the cosmos. At all times, Batch Brewing Company will have a special beer on tap called the 'Feelgood' beer. Why does it make you feel good? Well, aside from it being a unique beer sure to quench your royal fires, each beer sold from the 'Feelgood' tap will contribute $3 to charity. Every month, we'll feature a different beer and a different charity, with the National Multiple Sclerosis Society being our go-to charity for much of the year.
We're not a nonprofit, and we aren't pretending to be. That being said, if everyone gave a little bit, this world could be a little bit better, right? This is our little bit.
You want a charity that you're affiliated with to be considered for the 'Feelgood' tap? Check out our giving levels.
How we'll use your contribution
Where's your money going? A fair question. If you pulled out your abacus, you'll notice our $25,000 goal is way less than the actual amount we need. We're hoping to exceed our goal, needless to say.
Spreading the word
Not everyone has a wad of cash earmarked for someone else's dream, just kicking around waiting to be spent. We get that. Every little bit is going to help, though.
Just as important? Helping us spread the word:
Drop this link onto your facebook page, and comment on it, keeping it in the news feed:
Tweet this link for us (and make sure to mention us):
Tell your friends about us. You know that beer-dork of a coworker you have? Tell them about us. Better yet, send an internal email blast to your entire company - people just love that. You can send them to our facebook page, or to the indiegogo page:
Again, thanks in advance for supporting Batch Brewing Company in any way you can!
About me (the panhandler):
Homebrewer since 1996.
Beverage Marketer since 2005, supporting Detroit one event at a time.
Father, Musician, Generalissimo P.I.T.A.
twitter: @sroginson, @batchbrewing