Why should I care about FlyPunch!™?
Approximately 48 million people get sick each year from food borne illness. Due to the overwhelming increase of large scale food recalls, new research has uncovered fruit flies as a significant vector of Escherichia coli (E. coli) O157:H7, one of the most dangerous food borne health hazards to humans in the developed and undeveloped world. While our snappy spokeswoman Aunt Fannie makes lighthearted fun of the fruit fly problem, this new found data indicates fruit flies are much more than simply an embarrassing nuisance in the home. They are a threat to our health and safety.
What exactly is Aunt Fannie's FlyPunch!™?
Aunt Fannie's FlyPunch!™ is an all natural patent pending formula that attracts and kills fruit flies, helping reduce the possibility of bacterial contamination in our homes and food. Our product is not only environmentally friendly, but because it is all natural and non-toxic, it allows users to avoid chemical sprays and pesticides. Our unique blend of ingredients attracts fruit flies, gets them punch drunk, and coaxes the flies in for a first and fatal drink.
Which means a pledge from you can help us combat food borne illness worldwide!
But Seriously Now
The FDA is lending much greater concern to the fruit fly population today given the increasing number of large national level recalls. Medical epidemiologists at the National Center for Biotechnology, a government arm of the National Institutes of Health and National Library of Medicine, as well as resource to the FDA and USDA, have found fruit flies contract E.coli O157:H7 by ingesting bacteria laden feces and transmit E.coli O157:H7 when they lay eggs in or on fruit. Fruit flies puncture the fruit skin with their ovipositors and inject batches of eggs into the fruit wounds. E.coli O157:H7 is then subsequently implanted into the fruit and reproduces quickly. The FDA is now focused on the dangerous health hazards associated with fruit flies, both in pre-sale storage, production, and delivery, as well as household contamination. Further information on both the science of fruit fly contamination and subsequent FDA regulatory actions can be found here and here.
So How is FlyPunch!™ Different?
FlyPunch!™ is most importantly all natural and non-toxic. Its formulated mix of ingredients attracts the flies, get them punch drunk, and then entice the bacteria carriers to take a lethal Shakespearean swim. The secret is in our patent pending cider based formula. By attracting the flies to the punch, you can avoid using toxic sprays in your home and kitchen. The punch is also easily poured into one of your already-owned household wares or easily kept in its original packaging, so no additional purchases or specialty containers are required. Wine glasses work best of the household wares, but most users will just cut or rip away our stand-up pouch top and place simply on their kitchen counter. Clean the houseware in your dishwasher when finished or simply throw our packaging away, and you have become Genghis Kahn of Flies in your own home.
No Sex for You!
FlyPunch!™ works well because fruit flies are so strongly attracted to our unique formula. So much so, that once hatched, the flies will typically visit FlyPunch!™ before they take the time to reproduce. We've harvested many full life cycles of flies and seen time and time again, the sooner you have FlyPunch!™ out after your first fly sighting, the quicker your pests can't develop. Because flies can reproduce very quickly once hatched, the more time you let pass without FlyPunch!™, the greater the population of flies you will have in your produce.
Even if you have let your fruit fly problem go too long, FlyPunch!™ is enough to attract your current population of flies, and then take care of any hatchlings as they crop up.
Above, from left to right: FlyPunch!™ in an active fruit fly population, 4 hours elapsed, 24 hours elapsed
Above, from left to right: Since it is difficult to photograph flies in our liquid solution, we filtered the dead flies out after 24, then 48 hours. We also dried the dead flies from the 24 and 48 hour filterings so you could more fully see FlyPunch!'s effectiveness.
The Packaged Product
While we could hand pack FlyPunch!™ for a small number of stores, our intention is to produce it in large quantities to gain the efficiencies of scale. We intend to use stand-up pouch packaging (think CapriSun) which requires industrial filling and heat seal. A simple designed notched-cut on the edge of the package will allow consumers to tear off the top portion, immediately inviting fruit flies in, or consumers can pour our product into a household ware, whichever suits them best. The stand-up pouch will also be easily stored in a typical pantry, drawer, or cupboard prior to use. Our goal is to also have a website as an additional resource covering best practices in maintaining a fruit fly free home. We estimate the cost for a first run of product and a functional website will be well above $55,000. A portion of that has already been invested by us toward our formulaic development, legal costs, patent application, media creation, and art rendering. But the crowdfunding effort through IndiGoGo is our best chance at making this unique niche product a household name.
Above: One of our prototype stand up pouch packages
Our research shows that consumers desire an easy all-natural way to eradicate the bacteria-ridden fruit fly problem. More and more households are focusing on fresh foods, which increases daily the population of our potential customer base. We intend to gain access to customers through natural food stores, namely Whole Foods and the like. If we are able to find success there, we anticipate expanding quickly into conventional supermarkets, hardware stores, and the commercial arena which is a huge potential market due to new FDA safety regulations coming into effect in 2013.
While these are grand plans, its important to remember Aunt Fannie's FlyPunch!™ really hearkens back to the concept that, “Necessity is the mother of all invention” and small business big ideas are truly possible. We aren't a huge corporation or multinational company. We are a family just like any other, molded in middle America, riddled with quirks, problems, and dreams. It just so happens that our nerdiness conjured an idea that we think would be helpful to you, your neighbors, friends, and family.
Fruit flies are a natural result of anyone who keeps fresh fruits and veggies in their kitchen, and the winged hoverbugs surely aren't relegated to organic foods only. We have made huge strides, from formulaic development, patent application, and branding, to most recently, interest in our company's product from Whole Foods. And that brings us full circle to where we are today.
We want you to be a part of our project, in touch with our progress, and key to any success FlyPunch!™ might find. Aunt Fannie’s FlyPunch!™ is one of those items that solves a significant problem, and until now, no good solution existed. So death to the flies! Help revolutionize food safety across the world! And we hope you will consider contributing to our campaign!
Our exciting rewards are fully detailed in the small gray windows on the righthand side of this page. Please scroll up to choose your pledge amount and find out which of our incredible reward packages will be coming to you! Go pledge now! Thanks so much for reading about our project!
Above: Jodi often emulates artists she enjoys, adding her own small unique touches to her pieces. Above is a painting in acrylic on canvas she gave her husband for his 30th birthday.
A Bit About the Creators
Mathew and Jodi Franken have been best friends from the start. Together for 13 years, married for 11, with two young children (9yr old daughter and 7yr old son), they have lead quiet middle american lives. Jodi is originally from the small wonder state of Delaware, by way of family roots in Arkansas and Tennessee. Mathew is originally from Florida, the land where spring break parties and old folks retirement homes go diametrically hand in hand.
The catalyst for this dream began a few years back, when our lives were shaken by an extremely sick family member discovered to have acute chronic Lyme Disease. This disease irreversibly changed us. Caring for someone so ill with a very misunderstood disease, and quickly recognizing time isn't to be taken for granted, we decided to take a formal leap into a project we very much believe in. We believe Aunt Fannie's FlyPunch! can not only change the lives of others, but our own as well. We hope to be able to more fully support our family member, but also contribute to research and awareness on insect transmitted illnesses.
Planning for FlyPunch!™ has been an exciting endeavor. Our company Dr. E. Brown Enterprises LLC owns the Aunt Fannie's FlyPunch! product and name. We have met countless numbers of new people in our path toward completing this project, and are very excited to meet many more!
Mathew and Jodi are both graduates of the University of Florida. Jodi taught middle school History & Geography. She is currently active in multiple charitable endeavors like Back Pack Buddies and Brain Builders. Mathew's career background is in finance and he also owns a small online business. His experience beyond his career includes founding multiple not-for-profits and being a board member in varying charitable endeavors. This is Mathew and Jodi's first joint family business together.
The majority of the Frankens' married life has been in Florida. But given the corporate manufacturing presence, abundant natural food stores, international airports, and shipping accessibility, the couple are currently considering San Francisco, CA, Austin, TX, or Greenville, SC to be the home of any future plant and headquarters required for the production of Aunt Fannie's FlyPunch!™.
For now though, completing the first run production and web project for FlyPunch! is paramount. So thanks IndiGoGo! For giving us this opportunity to meet the masses! and helping us get the word out on FlyPunch!™.
We just wanted to thank Mike Aho and Alex Lopez of Volcom who provided freelance production of our video and artwork respectively. Mike can be contacted at www.mikeahoart.com and Alex can be contacted at www.onewingmonkey.com. The Frankens have no digital art bones to speak of, and we so appreciate your work!
Aunt Fannie's FlyPunch! and the Aunt Fannie's FlyPunch! design logo are trademarks of Dr. E. Brown Enterprises, LLC.