It's not Infatuation ... It's not Obsession ... It's AN AFFAIR OF THE HEART!
It was with extreme passion and enthusiasm that we embarked on this feature documentary project in 2009. It all started as a brainstorming session between two friends hanging out on the beach one day: Melanie Lentz-Janney, a 30-year diehard Rick Springfield fan with a strong entertainment marketing background who felt that Rick was underrated and misunderstood by the masses AND Sylvia Caminer, an Emmy Award-winning filmmaker with a strong desire for sharing stories about the power of friendship in our lives.
The project concept was developed ... Shortly thereafter, a timeline was set, an agreement was signed, seed money was raised, and so began the journey on the Yellow Rick Road and the birth of a film titled “An Affair of the Heart” (appropriately named after one of Rick's hits and a great description of this 30-year FANomenon). This project is a complete labor of love and has become a reality because so many people believed in it!
It’s more than a film about Rick Springfield and his fans, it’s a film everyone will be able to identify with. In fact, the fans' connection with one another is just as strong if not stronger than their love for Rick.
The film focuses on some universal human desires, such as the importance of connecting with like-minded friends and the ability to create new, happy memories reminiscent of the carefree days of our adolescence. At a time of such global uncertainty, as filmmakers we wanted to encourage the audience to find their own ‘Rick Springfield’ (i.e., whatever you are passionate about – sports, hobbies, music, art, animals, travel, etc.). Discover it/Rediscover it and embrace it! We all need a happy place to escape to!
The majority of people know Rick as the guy who longed for "Jessie's Girl" and who played a doctor on General Hospital. What they may not know it that Rick Springfield has been writing and performing music for more than four decades. He was part of a successful band in Australia in the late 1960s and had success here in the States in the early 70s (he even had his own cartoon show). To date, he has sold over 19 million records with 17 Top-40 hits. He has performed for millions of devoted fans over the past three decades and continues to play over 80 shows a year. Rick Springfield continues to attract new fans wherever he goes with his unique brand of audience interaction, unstoppable energy, and unforgettable songs that have become part of the soundtrack to people’s lives. Rick continues to work as an actor and is also a New York Times best-selling author.
More information on the film is available at: www.rickspringfielddoc.com.
What We Need & What You Get
We are putting the finishing touches on the film and it has already been accepted at some of the top film festivals in the world: the Florida Film Festival, the Nashville Film Festival, and HOT DOCS (the #1 doc fest in North America). All are happening in April 2012, so time is of the essence. The buzz around this film has been incredibly humbling and we are thrilled with all of this attention.
However, we need to raise at least $25,000 immediately to insure we launch this film on the film festival circuit with such a presence that we can get it to the next level (i.e., theatrical, TV, DVD release). Independent filmmaking is not as easy task and there is more competition than ever, but we know we have a great product!
Without trying to bore you, here are just a few of our immediate expenses:
- Final 5.1 Surround Sound mix - being done at Sony Studios (the final sound is critical since there is A LOT of live music in the film. FYI: Rick mastered all the concert music and it's AMAZING)
- All music licenses (specifically for film festival usage; Rick has waived his fees, but there are others who need to be paid)
- All video licenses (specifically for film festival usage; Rick has waived his fees, but there are others who need to be paid)
- Paying our brilliant editor, David Dean, who has worked so tirelessly and passionately on this film --- he's truly a genuis in our eyes. Plus, we need to start getting him to work on editing the DVD extras
- Travel expenses and transportation to complete the sound mixing, for the film festivals in April (film festivals are non-profit and have very limited budgets) and for private screenings with potential distributors
- Paying our marketing/creative team for their services (they are all on deferrment plans based on their belief and passion for this project)
- Finalizing/Printing all necessary promo materials and merchandise for the various film festivals
- Hiring regional publicists to be sure that the film gets the attention it rightly deserves
Purchasing perks on this Indie GoGo site will help us get this film out to the world! We want the non-Rick World to see Rick the way his devoted fans see him!
We thank you from the bottom of our hearts for supporting this independent film! Whether you've been on the Yellow Rick Road from the beginning or you are new to the journey, we welcome you with open arms!
On a side note ... we want as many people as possible “following the Yellow Rick Road” .... so please click your heels 3x and transport yourself over to Facebook and LIKE us ... Help us trend on Twitter ... Watch our trailer: comment on it, give it a thumbs up, and share it with your friends (the number of people following our social media sites and engaging on these sites via commenting/liking/retweeting our posts shows that there is a BIG audience out there of people who will pay to see the film ... this is a critical piece of the puzzle. We need everyone to get active NOW).
Don't forget to attend one or all of our upcoming film festival screenings and spread the word to your friends/family in the cities we will be visiting. Decorate your car, wear your Rick gear, bring your memorabilia ... be creative and show off your fandom! We want to blow the roof off EACH of our screenings! This film is a celebration of our love for Rick Springfield!
[A little of the backstory: Melanie invited Sylvia to a Rick concert in September 2006. Sylvia was a big fan of David Bowie, so she understood the essence of being a fan. Sylvia liked Rick in the 80s, but had lost sight of him ... she was blown away at how relevent Rick was, how well he performed and how devoted his fans still were to him. The concert made quite an impact on both of them for different reasons (this was the 15th Rick concert Melanie had attended since 1981). Two years later, Melanie took her son Drake on the 1st Annual Rick Springfield & Friends Cruise, where she traveled with 1,200 other people who were just as crazy about Rick as she was ... in fact, she discovered a whole sub-culture of extremely passionate Rick fans from all over the world existed --- men and women of all ages who never lost sight of Rick --- this experience started the wheels turning. Each and every person had a fascinating Rick story to share. Just ask any fan why they feel the way they do about Rick! They'll be happy to tell you! FYI: Selecting seven fans to focus on for this film was not an easy task since ALL of the stories were so rich and meaningful. We thank everyone for sharing their story with us].