Hey Indiegogo crew! We're a team of furniture designers and business strategists with a mission. Most furniture we see is too expensive, poorly designed, or falls apart within the first couple of months. That really, REALLY bothers us.
So, we created sustainable furniture company called Aellon (pronounced Ay-lahn). Aellon is built on four principles of good design: functionality, durability, sustainability and accessiblity. In other words, our furniture is sexy but simple, lasts generations, is environmentally and socially friendly, and won't break the bank.
We've completed twenty design prototypes, but we're starting with the best three. We have teamed up with an experienced manufacturer that can't wait to get started, and we have a warehouse in Pennsylvania ready to ship our products once they are built. All our products are hand-made by experienced craftsmen using traditional joinery techniques, reclaimed materials and low-VOC glues and finishes.
// HOW YOU CAN HELP
We need you to help us raise at least $30,000 to meet our manufacturer's minimum quantities. Check out our Perks on the right of the page to contribute. We're also relying on you to SPREAD THE WORD! Please post a link to our project on Facebook, Twitter, etc and email it to your friends and family. And remember to use the Indiegogo share tools to get the word out. Please help us reach our $30,000 goal!
// ABOUT THE MATERIALS
While we were visiting an old friend in Indonesia, he told us about a 61-foot fishing boat named "Grace" that had washed up in a monsoon. The boat's owner and captain was going to sell her for very little money as firewood.
We knew how precious the 45-year old, now-threatened rainforest wood was, so we offered the fishermen a better price for the boat. We disassembled Grace and we now have tons (literally) of rare and beautiful material to make Aellon furniture from. One man's trash really is another man's treasure! We have already located more shipwrecked boats and we plan on repeating this process around the world, to the benefit of each local community we work in.
// WHERE THE MONEY GOES
This campaign will give us the funding to produce a full production run of furniture, which we will distribute to furniture stores in cities around the US. We have relationships with contemporary furniture stores in New York City, Philadelphia, Boston, San Francisco and Chicago. They love the Aellon concept, but they want to know we can move product. Help us show them what we can do via Indiegogo!
// FURNITURE CAN CHANGE THE WORLD
How, you ask? The same way a grocery store changed the global supermarket industry (Trader Joes), and a rock climber from Maine revolutionized the apparel industry (Patagonia). We'll start small and lead by example. When we are in stores around the country, consumers will see an alternative to the furniture they're currently buying. By purchasing Aellon furniture, consumers are voting with their dollars. Our retail partners will take notice and begin to order more sustainably-built Aellon products!
Thank you funding our dream! Please write us with any questions you have.
// PHOTOS - PERKS AND PRODUCTS
AELLON ORGANIC COTTON TOTE BAG
RECLAIMED BEAUTY (SURPRISE)
We have a lot of beautiful reclaimed wood. The brilliant designers at Uhuru have come up with a home accessory that is unique and beautiful for your $50 contribution. We promise that you will not be disappointed. Plus, shipping is on us if you're in the USA!
BATATU MIRROR (24" H x 24" W x 2" D)
LEIF PUZZLE STOOL (16" H x 16" W x 16" D)
DUKE COFFEE TABLE (72"L x 37"W x 16"H)
// ABOUT US
Daniel Husserl - Daniel is an eco-entrepreneur with a passion for adventure, culture and surfing. Prior to Aellon, Daniel was Founder and President of NaturalProgression, a strategy consulting firm that works with corporations to reduce their environmental and social impacts. His successes have been featured in the New York Times, W Magazine, Treehugger.com and on CNN. Born in Lake Tahoe, CA, Daniel was raised on the beaches of NJ. He has a Dual-BA in Finance and Marketing from Syracuse University and a Masters in Environmental Management from the University of New South Wales in Sydney, Australia. Daniel has been vegan for 16 years but he can't stand tofu.
Jason Horvath - Jason has designed furniture that is now in the Smithsonian Museum, the Brooklyn Museum and the A+D Museum permanent collections. He was born and raised in Louisville, KY, where he grew up mountain biking, skating, surfing, and rock climbing competitively at a national and international level. After graduating from the Rhode Island School of Design with a degree in industrial and graphic design, he moved to New York City to pursue a career in the Art and Design world. Jason is Co-Founder of the renowned, Brooklyn-based design firm Uhuru.
Bill Hilgendorf - Bill is an acclaimed furniture designer who also has furniture designs in the Smithsonian Museum, the Brooklyn Museum and the A+D Museum permanent collections. He grew up in Boston, MA, yet he almost exclusively listens to reggae. After graduating from the Rhode Island School of Design with a bachelors in Industrial Design, Bill moved to Brooklyn, where he worked as a cabinet builder until 2004. His passion for working with found objects started at a young age, when he would dismantle anything from abandoned bicycles to broken electronics. Bill Co-Founded Uhuru in 2004 with Jason, where they redefined contemporary furniture design through the use of reclaimed materials.
Team on This Campaign: