The Kewi Bra Project.
Our goal is for women with large bra sizes to no longer have to experience back pain, have to undergo costly surgical procedures, and have difficulty finding bras that actually fit, without having to wear an unappealing medical bra. Large breasts are a natural trait, not a medical defect!
The Kewi bra, through design and a tiny innovative device, is able to automatically lift all the weight of the breasts without applying any pressure to the shoulders, neck and back of the user, regardless of her bra size. Secondly, the bra has the ability to provide each user with a customized ‘sock-like’ precision fit while maintaining a proportional outward shape. That means no more awkward fitting bras due to one breast being larger than the other.
Kewi has set out to create its own lane in the intimate apparel industry. The company plans to use this patent pending technology to forge its way into the market. The niche market of focus is larger breasted women from bra sizes ‘D’ and upward who are fed up with the poor selection of bras available to them in today's market. Women in this range generally find the market to be extremely limited in terms of bras that provide full support, a custom fit, and a variety of styles. Kewi plans to focus its attention on the ‘D’, ‘DD’ and above market by providing bras that can not be matched in terms of fit and support, while providing bras in appealing colors and styles .
With your support in helping raise $25,000, Kewi will be able to conclude it’s initial testing phase and transition from prototype stage to initial introduction to market. Kewi will be able to fund manufacturing on a larger scale and open our online store for customers anywhere to get the opportunity to purchase and try out our unique design.
For more details of the bra, Check out our website & spread the word!
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The things that are truly important to us are not seen, heard, smelled or tasted, as these are temporary. Instead they are felt within. If we seek to innovate through an intimate understanding of the problems we face, the ‘care’ taken to creatively solve those problems is what is sold, not the end product, because ultimately that care is the only thing the users can truly feel within.
Kewi is not a destination, but a journey measured not by the tangible, but the intangible. It’s not seen but felt, not constructed but molded, and never stagnant but ever evolving one stride, one lesson, one connection or one genuine smile at a time on a timeless spectrum.
Kewi is when style meets innovation.
1.Complete product fabrication and final testing before market launch.
2.Developing and maintaining strong brand reputation for providing the most comfortable bras.
3.Educating women on poorly fitting bras and this alternative to reduction surgery.
4.Building first hand relationships with customers to build trust and critical initial feedback.
5.Flexibility in approach to product design until perfect.
6.Securing funds to progress the business to the next stage and allow it to enter the market.
1.Finished Product Fabrication – The product needs to move from prototype to finished product stage with use of the best materials.
2.Finished Product Testing – All prototype testing is concluded and testing of the finished product commences to gain critical feedback.
3.Revision & Retesting – Based on feedback, revisions are made to product until all factors are taken into consideration.
4.Manufacturing/ Packaging/ Delivery logistics – Mass production and supply chain logistics is organized. Credible suppliers are selected, quality control measures implemented, proper packaging arrangements made and online or in-store delivery systems organized.
5.Tutorial Videos –Highly descriptive videos to be used to help women learn how to best use the bra.
6.Web & IT development: Website is constructed with full IT architecture for membership system.
7.Shop Collaborations: We will build strategic partnerships with stores that align with our company values to further distribute our product.
8.Feedback Platforms: Online sources of feed back such a blogs, chat rooms, and other social media are used to connect with initial customers to gain feedback. In-store connections are also made to be open to suggestions and critique.
9. Events: Local promotional events such as fashion shows, free bra testing, and diverse festivals to gain a varied market share.
Muyiwa Olumide is a designer, inventor and entrepreneur with a passion for physics, industrial & clothing design, architecture, theoretical sciences, botany and business development. Inspiration is drawn from the international community as Olumide is a cosmopolitan spirit, having traveled to and/or studied in more than 20 countries.
Muyiwa is able to create and clearly communicate an organization’s strategy to teams of highly skilled individuals. Olumide's broad knowledge of different fields and business experience in the past eight years have given Muyiwa a strong leadership foundation. Muyiwa started his professional career as an apprentice at Folio Designs, Development & Investment Inc. Olumide started the entrepreneurial journey selling cars, starting and managing a lawn care service, and co-founding The BBE Group, a college entertainment/ networking group which held various networking socials. Muyiwa also served on the board of the NYA non-profit and the Fest Africa Planning Committee.
Muyiwa has conducted business internationally with professionals in Canada, Serbia, Mexico, United States, Italy, Brazil, India, United Kingdom, China and select cities such as Dubai, San Francisco and New York. Leadership in itself is a skill Muyiwa has studied and practiced from as early as highschool being the student government president to being a student coordinator for the Global Leadership Program held in Rome, Italy.
As the founder of Kewi Inc. Muyiwa has an in-depth knowledge of the intimate apparel industry directing brassiere innovation for the past four years. Muyiwa is the inventor of the Kewi Bra.