OUR STORY
Dedicated to all the passions of night life. Clubs, bars,
lounges, restaurants, and any and all hip and trendy venues. Insightful
interviews, city reviews, music, movies, style, advice, features on drinks and
beverages, as well as DJ and industry issues and much more. Nightlyfe TV
will be a national HD channel, with programming appealing to a wide
variety of tastes. Dance/Electronic Music (in all its forms) will take a
prominent stage in this channel, giving coverage to a widely popular but severely
underserved genre nationally. We are looking to launch late fall 2012 and will
initially debut with several original shows, along with musical videos, live
events and some syndicated content. Then over the course of the year, roll out
the rest of our anticipated lineup of shows and programs. The emphasis here
will be on delivering content to an already eager audience of night life
aficionado's as well as finally providing a TV network that does justice to the
totality of the night life experience in a stylish and sophisticated
manner. That's Nightlyfe TV, your guide to the other 9-5.
Nightlyfe TV started as a magazine over 4 years ago and quickly
built a strong following for a stylish publication in an area severely
under-covered by media. In 2009, we decided to make the bold move from a print
publication to full fledged television network. At first the goal was to make
it only an online TV channel but then we thought...why not a cable channel?
We spent the better part of a 2 years working on this transition
motivated by our belief that such a niche channel will have more than a
receptive audience. We launched the website, relocated to New York and have
begun the process of developing our shows and concepts. Now we are ready to
start producing promo episodes of several shows to officially kick off the
online channel which will help us grow our audience as well as to entice the
advertisers and cable carries to consider Nightlyfe TV.
WHY YOU SHOULD CARE
Well, if you love night life, dance/electronic
music and having a channel that speaks to your passions, then you would love to
see this channel get launched. Heck, if there is an entire channel about
Retired living, Green lifestyle, Models, extreme sports, and handy work, then
surely there is a place for night life. Most of us old enough to get a drink,
actually spend a considerable amount of time and effort in our night life
activities. So naturally, a channel that puts a focus on all
these activities. trends and attractions would serve as a welcomed
gateway to this world. Apart from the good feeling of being part of the
process, there are a bunch of perks that come with investing in this project.
But most of all, it will be part of creating something that you actually
partake in. If you care about night life then you care about Night life
TV.
WHAT WE NEED & HOW IT HELPS
While our needs are many, we decided to limit our
initial campaign goal here to a workable number and a specific set of goals. We
are now moving into our NYC office and hiring key staff. Nightlyfe TV has been
completely self financed to date and we want to continue building this channel
from the ground up. We are now ready to commence the first phase, which is to
create the promotional episodes for various shows that will be showcased online,
to advertisers & networks and provide the most critical step in getting the
channel on cable.
The money raised here will exclusively go towards the
production of 10-15 minute promo videos for each of the following shows:
Cityscape, DJ Tech, Essentials, Happy Hour, In Focus, Live @ The Club, Music
Nation, Profiles, Sessions, The Bar, The News, Venues, Voyeur The Underground
and our WMC 2012 Special. Funds will be specifically used to acquire additional
lighting and camera equipment and green screen equipment, studio costs, talent
and freelance expenses, hair and makeup, music licensing, as well as marketing
and post production costs.
Most of what we want to do can be achieved on a fairly
tight budget with the only major components being the studio space and set
rental for Music Nation, Essentials and Happy Hour ( each projected at about
$4-$5,000 apiece). Cityscape will be shot on the fly, DJ Tech & Sessions
filmed at a club DJ Booth, Profiles, in a Hotel Room, Live @ The Club and The
Underground and Venues filmed on location, The bar filmed at a bar, and The
News in shot in front of a green-screen.
At the very least your contribution will help launch
Nightlyfe TV as an online broadcast network and at the very best a full-fledged
cable television network.
THE PERKS
Please look at our list on the right side for all the
perks we are offering. All investors also get lifetime VIP Membership (see
here: http://www.nightlyfetv.net/TVAboutVIP.php) and Gold Members and above get
some pretty special WMC perks.
HOW ELSE YOU CAN HELP
Sometimes Nightlyfe TV gives the impression that it is
some big enterprise by the very nature of its carefully crafted image. In one
way we are happy to be perceived as such, but the real story is that the entire
operation is run by a small staff of dedicated folks along with many others
working for free, and a good network of barter and partner relationships.
The secret to the success of this campaign is by
getting the word out to as many people as you know. Be it twitter, facebook, Google+,
emails, page referrals, and or simply telling someone else about Nightlyfe TV
or this campaign. That's how we have made it this far and how we hope to
continue to see grow. We are counting on you to spread the word!