Founder & publisher of Goodlifer, a web-magazine dedicated to sharing good news, ideas, inspirations and innovations, I believe that all great ideas are inherently sustainable. At the forefront of a global movement towards a conscious redefinition of “the good life," I'm an keen observer and chronicler of design, fashion, trends, culture, DIY, wellness and sustainable living. A native Swede, I moved to the US in 2000, spent 7 years in Miami, nearly 5 in NYC and now reside in sunny Ojai, CA.