THE SHOOT BEGINS!

So hello from Los Angeles. Thank you to everyone who pledged support - the money primarily went on our flights and the equipment we hired here in Hollywood. I decided that we needed to show the quality that we were aiming for by filming on a camera that is being used for features... and after our first days filming I feel I made the right choice.

So the rest of our trip is slightly on a wing and a prayer, but we have an amazing journey and I look forward to sharing it with you as we go. Keep an eye on the updates and we will be setting up the behind the scenes production diary ASAP.

All the best

Ashley

P.S - We are still looking for investors separately from Indiegogo.com - so if you or anyone you know might be interested please contact me for the investor pack - ap@etio.co.uk - thank you!

THE DOCUMENTARY

It�s the heart of the 1960s and in a San Francisco firehouse, an eccentric and brilliant man named Howard Luck Gossage founded an advertising agency.

Before his untimely death at the age of 51 in 1969, Gossage had managed to save the Grand Canyon from being flooded for profit, helped estblish Friends of the Earth, discovered Marshal McLuhan � an obscure Canadian academic who thought up the Internet � and inadvertently caused the military invasion of a small Caribbean island. 

His thinking was 50 years ahead of it's time and we all have something to learn: from his thoughts on the consumer society vs sustainability; how to enjoy saving the earth & the problems of an interconnected Facebook world. The documentary will provide answers to these questions, whilst providing a fascinating insight into one of the most iconic, forgotten influencers of the 20th century.

As Howard's daughter Sarah said: "He ignored limitations and made those around him do the same," we'd like you to help us follow that advice, to make this documentary a reality.