Goal & Deadline
Before you begin, decide how much you'll need to raise in funding and how long your campaign will run. This cannot change after your campaign has launched. Click here for tips on how to choose your goal and deadline.
Fixed or Flexible Funding?
At Indiegogo, we let you decide how you want to raise funds. You can choose Flexible Funding to keep all the money that you raise, which is great for projects that will benefit from any amount. This is our most popular funding type. Or, you can choose Fixed Funding to only collect funds if you meet your goal, which is great for projects that can only continue if they raise a minimum amount. Click here to learn more about Fixed and Flexible Funding.
Tell Your Story
Tell people why your campaign deserves to be funded. Contributors fund ideas they're passionate about and support people they trust. Introduce yourself and your background. Describe your project and why it's important to you. Explain to contributors what you're hoping to achieve. Keep it concise, yet personal. And be sure to include a pitch video! Check out our Help Center article on how to create a great pitch.
Add Team Members
Campaigns with teams raise 80% more funds than those run by an individual. Invite people to join your team to expand your campaign audience. Click here to learn how to add team members.
What are Perks?
A perk is something you offer people in exchange for their contribution. Perks give contributors an additional non-monetary incentive to support your campaign. For more on what you can and can't offer for perks, click here.
Adding & Editing Perks
You can add up to 20 perks when you create your campaign. You can remove and add new perks at any time. After your campaign has launched, you can only edit perks that have not been claimed. We recommend starting with 3 - 7 perks so that you have room to add more after you launch.
Perks should be personal, unique and offer a tangible benefit to your contributors. Share a secret family recipe, give discounts when your business is open, throw a party, or host a dinner. We recommend offering limited-quantity or limited-time-only perks to help spark interest and demand. See our article for more Great Perk Ideas.
Pricing Your Perks
Offer your contributors a range of perks at different levels. Over 90% of contributions are less than $100, so we recommend offering more perks at lower amounts. Many campaigns offering goods or services price their perks above the market value of the item. This helps contributors understand that they're not just buying something; they're investing in an idea. If you're sending something in the mail, be sure to include the cost of shipping in the price of the perk. For more about pricing, see our blog post How to Price Your Perks.
Sending Your Perks
At the end of your campaign, you must fulfill any perks promised to your contributors. Collect their contact information on the 'Fulfillment' tab of your Dashboard. Send an update to let them know when their perks will arrive. For more on perk fulfillment, see the 'After Your Campaign' section below.
Share Your Campaign
Start Sharing Now
Start telling people about your campaign before it's launched. In person, through email, on social media, blogs or your website; just get the word out as soon as possible and keep them engaged. This helps turn the launch of your campaign into an anticipated event so that you can start raising funds on the first day of your campaign.
Your Inner Circle
The first 25% of your goal should come from your closest friends, family and fans. Your inner circle includes people who will support your project because they know and believe in you. Use your inner circle to jumpstart your fundraising effort and to spread the word about your campaign.
Indiegogo provides tools to help you share your campaign. On your campaign page in the box directly below your main pitch image, you will find links to share your campaign via email, social media or your website. Click here to read about How to Share Your Campaign.
Post an update to your campaign every 1 - 5 days to keep everyone engaged and to increase your funding. When you post an update, it will automatically send an email to all of your contributors and fans. Updates can be posted during or after your campaign. Read more about campaign updates.
Pricing and Fees
We don't charge you any fees until you raise money. Our platform fee is 4% of funds raised if you meet your goal, or, 9% if you don't. Fixed Funding campaigns that don't meet their goal will not be charged anything. In addition to our platform fee, campaigns will be charged a 2-3% fee on each contribution for payment processing. Campaigns connected to our partners may have special fees. For more information about fees and pricing, see our Learn More section or our article on Pricing.
Choose How Contributors Pay You
Contributors can give money to your campaign using a credit card or PayPal account - it's up to you whether you'd like to accept one or both types of payment. Let your contributors know they can use PayPal even if they don't have an account set up. Keep in mind that campaigns offering tax-deductible perks can only accept funds through PayPal. For more information on payment setup, see:
Indiegogo can only accept and disburse funds in U.S. Dollars, Euros, Pound Sterling, and Canadian Dollars. If your bank account is not in same currency as your campaign, you may be charged an exchange fee by your bank.
Receiving Your Funds
You can receive your funds in two ways. Funds raised through PayPal will be sent immediately to your PayPal account. Funds raised by credit card will be held until the end of your campaign and then disbursed to your bank account. If you reach your goal, you will also receive a 5% refund on fees charged to contributions in PayPal. It can take up to 2 weeks for your funds to arrive in your bank account after your campaign deadline. For more information on when to expect your funds, click here.
Gogofactor is a measure of campaign activity. It includes many different metrics, such as funds raised, comments, updates, media, pitch completeness, referrals, social media sharing, and more. To make your gogofactor go up, keep your campaign active every day. For more tips on how to increase your gogofactor, click here.
Track Your Campaign Progress
Indiegogo provides an analytics Dashboard to give you a way to track your campaign progress. On your Dashboard, you can see funds raised, traffic referrals, contributor information, and more. Click here to learn more about your Analytics Dashboard Dashboard Analytics.
When is My Campaign Visible?
How to Be Featured
Indiegogo is a merit-based platform. The most active campaigns will be featured on our homepage, browse-by-category pages, blog, newsletter, and social media platforms. We don't choose the campaigns that are featured; they're selected based on our algorithm, called the gogofactor. The campaigns with the highest gogofactor earn featured spots.
Deleting a Campaign
Only campaigns that have not raised funds can be deleted. If your campaign launched too soon, and hasn’t yet raised funds, you can return your campaign back to draft mode from your account settings. Read more about Deleting Campaigns.
After the Campaign
Thank Your Contributors
After your campaign has finished, post an Update or send an email to thank your contributors. If possible, send each contributor a personal thank-you. You can find your contributors' contact information on the Fulfillment tab of your Dashboard. Be sure to include information about when they will receive their perks and how to get in touch with you.
Post Updates After Your Deadline
You can use the Updates section of your campaign page to email your contributors and fans after your campaign deadline. We recommend that you post updates on the status of your project, how you've used your funding, event announcements, and to share your plans for the future. This is a great way to maintain strong relationships with your audience on Indiegogo.
Launch a Follow-up Campaign
You can launch multiple campaigns for the same project. We recommend launching follow-up campaigns for each new stage of your project. To read more about how to launch a follow-up campaign, click here.