IndieGoGo Insight: The Benefits of Your $25 Perk

Campaigns that offer a $25 perk raise 35% more money than those that don't. We've written about how important it is to offer a compelling $25 perk. Perks priced at $25 are the most popular perk claimed on IndieGoGo, and... Read more

IndieGoGo Insight: Aim to Raise a Third of Your Goal Within the First Quarter of Your Campaign Lifetime

On average, campaigns that reach their goal raised one-third of their funds within the first quarter of their campaign lifetime. Campaigns reaching their goal have an average deadline of 47 days. For most successful campaigns, raising a 1/3 of their... Read more

IndieGoGo Insight: 85% of Campaigns That Reach Their Goal Receive Their First Contribution Within One Day of Going Live

85% of campaigns that reach their goal receive their first contribution within one day of going live. Your campaign's first contribution builds momentum for your fundraising effort. On average, campaigns which reach their goal receive their first contribution in one... Read more

IndieGoGo Insight: Fixed Funding Campaigns With a Pitch Video Raise 239% More Money

Fixed Funding campaigns receive funds if they reach or exceed their goal. You can see some of the differences between Fixed and Flexible Funding in this blog post. Fixed and Flexible Funding campaigns share many of the same drivers of... Read more

IndieGoGo Insight: Campaigns Reaching Their Goal Have an Average Deadline of 47 Days.

Campaigns that reach their goal, on average, set their deadline to be 47 days. 64% of campaigns reach their goal before that deadline. On average their goal is reached on the 36th day of their campaign--11 days before their deadline.... Read more

IndieGoGo Insight: 70% of IndieGoGo Campaigns Reaching Their Funding Goal Set Their Deadline for Less Than 60 Days

70% of IndieGoGo campaigns reaching their funding goal set their deadline for less than 60 days. Intuitively, it may seem that providing more time for your campaign will allow you to raise more funds, but our data indicates that campaigns... Read more

IndieGoGo Insight: Offering Both Credit Card and Paypal Boosts Contributions 28%

On IndieGoGo, flexible funding campaigns can offer two different payment types: credit card or PayPal. Campaigns that offer both credit card and PayPal see a 28% increase in their number of contributions as opposed to campaigns that only offer one... Read more

IndieGoGo Insight: Campaigns That Have 4 or More Links Raise 103% More Money

Campaigns that have 4 or more external links on their campaign raise 103% more money than those who don't. The takeaway: If you have a personal website, Facebook page, Twitter feed, or YouTube channel, put the link on your campaign.... Read more

IndieGoGo Insight: 87% of Campaigns That Reach Their Goal Exceed It

87% of campaigns that reach their goal exceed it. On average these campaigns exceed their goal by 31%. When creating your campaign, setting the right goal is the first step towards reaching it! Though the average goal reached on IndieGoGo... Read more

IndieGoGo Insight: Pitch Videos Power Contributions- Increasing Them 114%

IndieGoGo campaigns with a pitch video raise 114% more money than those without one. Having a great pitch transforms your idea into a shareable, fund-able campaign. Pitching your campaign with video gives funders a direct window into the personal stories... Read more