We have an exciting announcement for you today. We acquired Distribber - a super innovative distribution company that gets your completed works onto the various digital distribution channels of the world. Now IndieGoGo offers you a full suite of DIWO (Do-It-With-Others) tools - from fundraising to distribution.
What does this mean for you? More ways to monetize your work and engage your fans! With Distribber, now you can start selling your completed works on iTunes, Netflix and Amazon and:
keep all your rights
get 100% of your revenues
submit once for multiple stores
withdraw your earnings on demand
track sales across stores
Check out our press release below and Distribber here. Start selling your work now!
On Feb 2, 2010, I joined Nic Baisley at Film Snobbery with David Geertz of Biracy to discuss crowdfunding, and specifically the idea of Kevin Smith testing this ground for his next film. Nic pulled this convo together in light of all the twitter and blog buzz on the topic that day.
IndieGoGo's bundled up and headed to Park City for the Sundance 2010 Film Festival. From panels to parties to red carpet interviews, we got it all. Catch the highlights below.
Interviews
Party
Panels
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Interviews
We talked DIWO, crowdfunding,
crowdsourcing and all that good stuff with the filmmakers of Sundance 2010. From "google-optimized titles" to "the importance of following your heart and trusting your gut," these Sundance 2010 filmmakers and their teams reveal what it took to get to this remarkable festival and where they're going next.
Interview with Muhammad Yunus (Nobel Peace Prize Winner, Subject of Sundance Film "To Catch a Dollar")
Interview with Jospeh Godon-Levitt (Founder of HitRecord; Star in Sundance Films "Hesher" & "500 Days of Summer")
6Q with Diane Bell & Chris Byrne of Obselidia (Sundance 2010 Dramatic Competition) - Winner of the Sloane Prize!
Interview with the cast of Obselidia: Gaynor Howe, Frank Hoyt Taylor & Micheal Piccirilli
6Q with Andre Nekrasov (Sundance 2010 World Cinema Documentary Competition)
6Q with Gayle Ferraro of To Catch A Dollar (Sundance 2010)
"Where Internet & Film Collide" - Park City. We co-hosted this
party with IndieFlix and AFCI. Thanks to Mike Hedge for providing the
photos
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PANELS
GoGoSlava discussed the changing film industry and filmmaker roles with Adam Chapnick on Steven Beers' NY Film Commission Panel, while GoGoDanae discussed the importance of audience-building with screenwriters (sorry no video from this one).
Statistic: Zappos Sells 6-30% More Merchandise When Accompanied by Video Demos.
As someone who "likes numbers but loves film," I decided to geek out a little and look at IndieGoGo's data. Here's what I found:
IndieGoGo Statistic: Projects that have a video or pitch clip on average raise 122% more money than projects that have no video or pitch clip.
Take-Away? Make video a part of your pitch. Pitch clips are especially important as they provide a peek into who's behind the production, why they're making it and what it's goal is. People contribute to people they know... so introduce yourself!
Check out the November Newsletter for four creative approaches to the pitch clip. Good luck!
Elisabeth Bartlett did a great write-up on the MVFF panel: ACTIVE CINEMA: STRATEGIES FOR CHANGEthat brought together the amazing panelists below to discuss how film could be used for social change. Thanks, Elisabeth!
Check out Elisabeth's "Advice for Activist Filmmakers" write-up and festival pics below.
Panelists (in order of first picture):
Emmanuel Vaughan-Lee, filmmaker, A Thousand Suns, executive director, Global Oneness Project.
John Morrison, director of CFI Education, film programmer.
Advice for Activist Filmmakers (By Elisabeth Bartlett)
[Excerpt follows. Read full article on Fest21.com]
"Many documentaries today address activist issues. Often after
seeing such movies, audiences will ask, 'What can we do?' Sunday
October 18, closing day of the Mill Valley Film Festival, a panel
called: Active Cinema: Strategies for Change addressed how to
best inspire audiences to action. How do we help audiences connect the
dots between the experience of watching the film and doing something? How can we inspire activism? The panelists discussed.
'You can't just show them the film and leave,' suggested Michael
Lumpkin (Executive Director of the International Documentary
Association). 'You have to give them info, a website, etc.' The
audience needs something on which to grasp.
Jennifer Siebel Newsom, First Lady of San Francisco andwriter/director/producer of the upcoming documentary Miss Representation, spoke
up about the elements of her film that make up what she hopes will be a
film that inspires change and action. 'In our case we have tons of facts. Then you have to have tons of emotion
that people can relate to. Then you have to take the audience on a
journey. And the last thing you have to do isinspire and empower them
so that they see that they can affect change and that it's not all doom and gloom.'"
On Oct 21, a panel of industry veterans from MTV, Lionsgate, KCET, Break.com, Omelet & Aniboom descended upon Digital Hollywood for IndieGoGo's Pitch Camp.
2 hours and 9 pitches later the event wrapped with happy judges (impressed with the quality of talent pitching) and happy filmmakers (equipped with invaluable feedback and the tools to take their projects to the next level).
Catch the highlights below!
Alex Barkaloff (Exec. Producer of Lionsgate Digital) comments on Pitch Camp and the future of the Internet as an incubation platform.
'
Uri Shanar (CEO of Aniboom) predicts the future of the internet rests in "Creator-Generated Content"
"Getting the chance to be in front of industry professionals to
pitch a project is something most people only dream about, indiegogo
made it happen!"
"Pitch Camp was invaluable for me - not only the experience of talking about my films in front of a high-powered panel, but also having a packed audience of smart people - I could tell from their reactions what worked, and what didn't about my pitch, about my films and about my presentation."
- Sarah Lefton, Executive Director / Producer of G-dcast
Here's a few samples of pitches. Big takeaway: Always be ready. Always.
Thanks again to all the judges for spending the afternoon with IndieGoGo's filmmakers:
Alex Barkaloff, Exec Producer, Lionsgate Digital
Juan Devis, Director of Production KCET New Media
David Gale, Exec VP of New Media, MTV Films & MTV Interactive
Danila Koverman, Director of Development, Break.com
Uri Skanar, CEO, Aniboom
Mark Vega of Counsel, Luce Forward & Co-founder Omelet
A weekly dose of favorite IndieGoGo posts. Follow at @GoGoSlava and @GoGoDanae
RT @dbreger: Make sure to make it out to the Future of Media panel at 2:45 with NBC, YouTube, AT&T, IndieGoGo, and Screen Digest!8:08 PM Oct 17thfrom TweetDeck
@TedHope asks the filmmakers he works with to expand the narrative and participate in ongoing conversations with their audiences #PTTP097:38 AM Oct 14thfrom TweetDeck
RT @markwynns:
in the new world of indiefilm distribution influencers like Oprah &
Tyler Perry are more valuable than critics & distributors3:43 PM Sep 29thfrom TweetDeck
Future a game delivery -> what Netflix is doing with Roku4:51 PM Oct 17thfrom web
Physical packaging for games is going way as more gaming exists in the cloud and delivery happens weekly/monthly4:50 PM Oct 17thfrom web
>Play conference: Monetization of Gaming...4:50 PM Oct 17thfrom web
Role of contest & Incentives: layer on top of social media strategy3:22 PM Oct 17thfrom web
1.
Who are my customers? 2. Where are those people engaging in social
media (blogs, facebook, twitter). 3. Go after those channels.3:18 PM Oct 17thfrom web
Elements of a social media campaign for a new brand: list of tactics....3:18 PM Oct 17thfrom web
Social media: allows you to test your marketing messages faster than ever before3:17 PM Oct 17thfrom web
Social media: most obvious way to build a brand for small companies, start-ups and creative entrepreneurs (filmmakers!)3:16 PM Oct 17thfrom web
E.g.
McDonald's (sponsor of Fantasy Football) didn't tell folks how to smack
talk, but built a fun tool to smack talk via word poetry3:14 PM Oct 17thfrom web
Give a tool set that enables people to do what they're already doing, but better or easier3:13 PM Oct 17thfrom web
"Guiding through margins" means not getting in the middle of the conversation.3:12 PM Oct 17thfrom web
Good marketing: just fixing problems... not telling people you're fixing problems.3:11 PM Oct 17thfrom web
Brands (i.e. filmmakers!) HAVE to be more authentic today. There's no difference between DELL & Joe or Jane Filmmaker #indiegogo3:11 PM Oct 17thfrom web
Social media is forcing brands to be more transparent. Can't have a crappy product and convince folks otherwise.3:10 PM Oct 17thfrom web
"Is brand truth the future of advertising?"3:10 PM Oct 17thfrom web
Buying a spot and hoping it works is going away...3:05 PM Oct 17thfrom web
How
to push a viral marketing campaigns: 1st: cool concept, 2nd: insert
campaign into the convos happening online & off. not rocket sci3:03 PM Oct 17thfrom web
Affinity groups, bloggers, and influencers need content...3:01 PM Oct 17thfrom web
Social media: ways to speak to audiences w/o pay, and expand impact of pay tactics2:59 PM Oct 17thfrom web
Social media has a role w/i strategic planning... not just advertising and marketing #indiegogo2:58 PM Oct 17thfrom web
New tactics don't replace old... they just support them2:57 PM Oct 17thfrom web
>Play conference: Panel "Brands that Matter": Roles... PR: outreach to bloggers, Brand Manager: monitoring twitter feeds #indiegogo2:56 PM Oct 17thfrom web
As part of Digital Hollywood's Content Summit, GoGoDanae be holding a hands-on-workshop on tools filmmakers should be using to fundraising for your next picture, documentary or web series. Details below.
Indie Funding Workshop (Digital Hollywood Content Summit)
Tuesday, October 20th
1:00 - 2:00
Loews Hotel, Santa Monica, CA
Reminder, don't forget to:
Sign up for Pitch Camp (pitch LGF, NBC Universal & KCET execs)
Twitter to Win $685 Tickets to Digital Hollywood (4-Day Conference Passes)
Use your "IndieGoGo" affiliation to get $600 off your conference ticket
