Hey GoGoers,  I'll be joining a talented group to discuss how crowdfunding can be used to fund iPhone and mobile applications on the "Available Alternatives to Traditional Funding" panel at the Peer Financing for Developers Conference.
- When: Friday March 19, 8:30 a
- Where: Oracle/Sun Microsystemss, 12 Network Circle, Building 12 Menlo Park, CA
Win a FREE Conference Ticket (Value $135) First four people to tweet "Raise money to fund your iPhone app on #IndieGoGo" will get a free ticket to the full day conference. See you tomorrow. - GoGoDanae ---------------------------------------------------------------- Available Alternatives to Traditional Funding
What are the options for funding? Incubators, mentors and more. This session will discuss the new ideas that are driving the next generation of financing. We’ll discuss crowd funding and the ways that businesses are getting from a good concept to a successful business. As part of our discussion, one of the top law firms for entrepreneurs, Cooley Godward will help sift through what works and what doesn’t. Moderator:Nathan Beckord - Founder and Principal, VentureArchetypes
Nathan Beckord has been consulting to startups for over 10 years. As Founder and Principal of VentureArchetypes, he has worked with more than 100 companies across a broad range of industries-- from software, SaaS, and social media, to mobile/wireless, entertainment, and consumer products. His startup clients have collectively raised more than $88 million in seed, Series A, and Series B financing. He has also served in interim CFO and Business Development roles, and helped several firms structure key strategic partnerships with Fortune 500 companies. Speakers:Ankit Agarwal - Founder and CEO, Micello, Inc
Ankit is the Founder and CEO of Micello, Inc. Micello is the leader in creating accurate indoor maps of places of interest; shopping malls, college campuses, airports, convention centers, etc, and making it available on any internet enabled device. In addition to his role as CEO, Ankit focuses on core product development and well as overseeing the development of various maps in Micello’s indoor map network. Micello unveiled at the prestigious DEMOfall 2009 conference in San Diego and has been featured in national newspapers and popular technology blogs all over the world. Prior to Micello, Ankit was pursuing his Bachelors in Science in Chemical Engineering from the University of California at Davis. While in school, he competed for and won the highly coveted internship to the Clorox R&D facility in Pleasanton, CA. At Clorox, Ankit worked with the Product Development for New Business Group. Ankit also worked at Tesoro's Golden Eagle Refinery at two separate occasions, first in Operations, and second in Process Engineering. Both times, he was involved in refinery projects to optimize various stream processes. Eric Tobias - Special Counsel, Technology Transactions, Cooley Godward Kronish
Eric Tobias is Special Counsel in the Technology Transactions practice group and a member of Cooley Godward Kronish's Business department. He joined the Firm in 2009 and is resident in the Reston, Virginia office. Eric’s practice focuses primarily on online media and technology related transactions including matters related to the sale of online advertising and sponsorships, marketing agreements, content and software licensing, distribution arrangements, product development, electronic commerce, outsourcing, and strategic relationships. In the 10 years prior to joining Cooley, Eric held senior legal positions at online media and technology companies. Eric was responsible for media and technology issues, including privacy at Everyday Health, the operator of the largest advertising network of health, diet and fitness websites. As General Counsel at e-Security, a software company in the security space, he helped engineer the sale of the company. At MicroStrategy, Eric was responsible for technology and media matters associated with MicroStrategy’s internet subsidiary, Strategy.com. Eric’s experience as in-house counsel allows him to provide practical legal advice that helps his clients balance legal risks and business benefits. Eric was formerly an associate in the Washington, DC based law firm now known as DowLohnes. Prior to attending law school, Eric was a book editor at Simon & Schuster in New York where he published a number of national bestsellers. Danae Ringelmann - Co-founder, IndieGoGo
Danae co-founded IndieGoGo to democratize fundraising. She brings entertainment industry and finance expertise, and serves as an Advisor to The Conversation. Prior to IndieGoGo, Danae was a Securities Analyst at Cowen & Co. where she covered entertainment companies including Pixar, Lions Gate, Disney, and Electronic Arts. Danae also focused on cable network, NFL, newspaper and hedge fund clientele while at JPMorgan's Investment Bank and Private Bank. In the wake of 9/11, Danae co-produced a concert reading of Incident at Vichy, an Arthur Miller play addressing the politically charged topic of racial profiling.
IndieGoGo Pitch Camp at AFCI! Enter Today!
On April 15th IndieGoGo is hosting Pitch Camp at AFCI’s Locations Trade Show in Santa Monica. Five film projects will be selected to pitch to a panel of Hollywood & Indie Film veterans. The winner will receive over $4,000 in cash and prizes. Details follow. 
AFCI Locations Trade ShowApril 15 – 16, 2010 Doubletree Hotel, Santa Monica, CA Pitch Camp12:00 PM – 2:00 PM Pitch your narrative or documentary feature film to a panel of industry veterans. Receive feedback and win cash & prizes!
How To EnterRegister by creating a project on IndieGoGo and adding the "pitchAFCI" tag. ( Instructions)
CriteriaFilmmakers should submit if their project matches the following criteria:
- Project type - feature film or documentary film
- Project stage - development, production, a work-in-progress or complete
- Purpose of Pitch - fundraising, feedback, or distribution
Projects will be selected based on the information and media presented on their IndieGoGo pitch page.
StructureEach selected filmmaker will have 5 minutes to pitch their project. If showing a trailer or clips, they must include that in their 5 minutes. Judges will then have 5 minutes to give feedback. After all five pitches, a winner will be announced!
Judging feedbackJudges will evaluate and provide feedback on the following:
- Quality of the story
- Quality of the project's promotional campaign
- Quality of the pitch delivery itself
PrizeThe winner will be awarded:
- $1,000
- 1 (one) industry pass to the "Produced-By Conference" taking place June 4-6, 2010 in Los Angeles
- A Film grant of 5,000 feet of film (either 16mm or 35mm film stock - your choice)
Open "Speed Pitching" SessionAfter the finalists pitch and the winner is announced, IndieGoGo will open the floor to filmmakers in the audience to deliver a 2 minute pitch (no videos please). AFCI will select 10 random attendees the day of the live event to compete in this open "Speed Pitching" session. The winner of this session will also receive:
- 1 (one) industry pass to AFCI's Cineposium (a 2-day AFCI educational event being held November 1-2 in Los Angeles at the Sheraton Universal where film commissions from around the world gather)
JudgesThe judging panel varies from Hollywood execs to programmers. Pitch Camp is a great opportunity to get feedback from and access to professionals who might be able to help your project - whatever stage it's in. Judges include:
- Ravi Mehta: Senior Vice President of Physical Production, Warner Bros. Pictures
- Josh Welsh: Director of Talent Development, Film Independent
- Chris J. Russo: Independent Feature Accounts, Eastman Kodak Company
- Richie Lowell: Director of Development WWE Studios
Timeline Projects must be tagged by Monday, March 29. Finalists will be announced by Thursday April 8. Pitch Camp is April 15. Brought to you by:  
That's one of the central questions digital media writer/blogger/journalist Scott Kirsner focuses on in his book Fans, Friends and Followers: Building an Audience and a Creative Career in the Digital Age, published earlier this year. It's also one of the themes he'll be exploring next Tuesday at a special "Fans, Friends & Followers workshop in San Francisco, at the Bay Area Video Coalition.
We're excited to have Scott provide a taste on what you might learn at his upcoming workshop below. So check it out! (IndieGoGo friends get a 10% discount when you register here.)
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
 Scott Kirsner, Guest Blogger
Essentially, I think that we've entered a new era. In the old era, your distributor worried about marketing your film and generating buzz once it was ready for release, after they'd paid you scads of money to acquire the rights. In the new era, you need to start building your audience as soon as you commit yourself to making a movie, leveraging free tools like blogs, Twitter, YouTube channels, and Facebook fan pages. Even if your film is eventually picked up by a distributor, the audience you'll have accumulated will be one of your biggest marketing assets -- people you or your distributor can inform about film festival screenings, a theatrical run, a DVD release, an iTunes debut, etc.
In the book and my workshop, I focus on a number of filmmakers who've pioneered this idea of building up audience over time, and forging alliances with people who can help them reach other adjacent audiences (like editors of influential blogs, non-profit groups with big mailing lists, and experts/academics featured in a documentary). One such filmmaker is Curt Ellis, the co-producer, co-writer, and co-star of the 2007 documentary "King Corn." Ellis and his team did a phenomenal job at two kinds of audience cultivation. First, they created a simple database of everyone they interviewed for the film. That enabled them to reconnect when "King Corn" was finished, and seek their help in spreading the word about it. Second, they also built genuine, substantive relationships with a number of influential blogs about food and agriculture, and did guest blogging for them (like I'm doing here) to help reach a really broad audience for their film.
Here's a short audio clip from my interview with Ellis. We talk about how they used databases, and also their experience giving away a 20-minute streaming version of the film on an AOL Web site. (This interview was done for the book "Fans, Friends & Followers," as well as for a set of case studies I produced for the ITVS Digital Initiative.
Just click play below, or click here to download the MP3.
Friends of IndieGoGo can receive 10 percent off the registration rate for Scott's "Fans, Friends & Followers" workshop on December 1st in San Francisco. Just use this URL to register:
http://fffworkshop.eventbrite.com/?discount=indie
Elisabeth Bartlett did a great write-up on the MVFF panel: ACTIVE CINEMA:
STRATEGIES FOR CHANGE that brought together the amazing panelists below to discuss how film could be used for social change. Thanks, Elisabeth!
Check out Elisabeth's "Advice for Activist Filmmakers" write-up and festival pics below.  
Panelists (in order of first picture):
- Emmanuel Vaughan-Lee, filmmaker, A Thousand Suns, executive director, Global Oneness Project.
- Michael Lumpkin, executive director, International Documentary Association.
- Danae Ringelmann, (Moderator) Founder, IndieGoGo IndieGoGo
- Jennifer Siebel Newsom, filmmaker, Miss Representation
- John Morrison, director of CFI Education,
film programmer.
Advice for Activist Filmmakers (By Elisabeth Bartlett) [Excerpt follows. Read full article on Fest21.com] "Many documentaries today address activist issues. Often after
seeing such movies, audiences will ask, 'What can we do?' Sunday
October 18, closing day of the Mill Valley Film Festival, a panel
called: Active Cinema: Strategies for Change addressed how to
best inspire audiences to action. How do we help audiences connect the
dots between the experience of watching the film and doing something? How can we inspire activism? The panelists discussed.
'You can't just show them the film and leave,' suggested Michael
Lumpkin (Executive Director of the International Documentary
Association). 'You have to give them info, a website, etc.' The
audience needs something on which to grasp.
Jennifer Siebel Newsom, First Lady of San Francisco andwriter/director/producer of the upcoming documentary Miss Representation, spoke
up about the elements of her film that make up what she hopes will be a
film that inspires change and action. 'In our case we have tons of facts. Then you have to have tons of emotion
that people can relate to. Then you have to take the audience on a
journey. And the last thing you have to do isinspire and empower them
so that they see that they can affect change and that it's not all doom and gloom.'" Read full article on Fest21.com.
7P Doors & Networking
8P Presentations
9P Networking
Attendee List & Registration: http://theblendnov3rd.eventbrite.com/
WHAT IS THE BLEND?
The Blend is a networking/mixer event series catering to individuals in
the digital/creative field. Its goal is to strengthen the collaboration
between folks in the creative field and new media community.
Each month various influencers, entrepreneurs, artists will showcase
their work/applications and briefly discuss their vision followed by a
q&a. The floor will then open so event goers can mingle amongst
themselves.
The Blend is:
Sauvage Studio
BiancaRocksOut.
Guilherme Cunha
Congratulations to IndieGoGo's Pitch Camp Selections! We are excited to announce that Claire, Connected, G-dcast, Oblivion The Series, One Hour Fantasty Girl & Vigilante Vigilante have been selected to pitch at Digital Hollywood's IndieGoGo Pitch Camp this Monday on October 19th in
Santa Monica, CA.
      
Thanks to everyone who submitted! If your film was not one of the final selections, YOU CAN STILL PITCH! Come to Pitch Camp, as the last 45 minutes will be a "Free For All" where anyone can pitch the judges. More details below.
Judges:
- Alex Barkaloff, Exec Producer, New Media, Lionsgate
- Juan Devis, Director of Production KCET New Media
- David Gale, Exec VP of New Media, MTV Films & MTV Interactive
- Danila Koverman, Director of Development, Break.com
- Uri Skanar, CEO, Aniboom
-
Mark Vega of Counsel, Luce Forward & Co-founder Omelet
- Danae Ringelmann, IndieGoGo, Moderator
Details: Digital Hollywood
Content Summit - Session 3
4:30 PM – 6:00 PM
Pitching
your favorite brand, agency, TV and broadband network. The content
summit in cooperation with Digital Hollywood Upfronts. Executives
standing by to take your pitch. During the first 30 minutes a panel of
experts evaluate 3-5 public pitches and provide feedback. After that
it’s free for all: Executives from networks, portals, agencies, studios
and brands are standing by to take your pitch. Structure: Each
selected filmmaker will have 5 minutes to pitch their project. If
showing a trailer or clips, they must include that in their 5 minutes.
Judges will then have 5 minutes to give feedback. Judging feedback: Judges will evaluate and provide feedback on the following: - Quality of the story
- Quality of the project's promotional campaign
- Quality of the pitch delivery itself
Free For All: After
the selected filmmkers pitch their projects to the panel of judges, the
panel will break-up. Judges will be assigned to individual tables, and
for the last 45 minutes of Pitch Camp any filmmaker in the room will be
able to approach any judge and pitch their project.
Presented by IndieGoGo
New panelist! Jennifer Siebel Newsom, filmmaker, Miss Representation Details below... 
I'll be joining the head of IDA, CFI Education and The Global Oneness Project to discuss...
ACTIVE CINEMA:
STRATEGIES FOR CHANGE
Sunday, October 18, 12:30 pm,
142 Throckmorton Theatre
$15 Tickets
I hope you can make it! Ticket info and details here. Synopsis:
The experts on this creative brainstorming and makeover panel will look at strategies for distribution and marketing of films on social, environmental and human rights issues, as well as ways to get audiences engaged—connecting with non-profits, social networking, events, bake sales, fundraisers: What are effective, creative ways to move inspiration into action? Filmmakers are invited to present a project for a brief Active Cinema “make-over” by our panelists.
- Michael Lumpkin, executive director, International Documentary Association.
- John Morrison, director of CFI Education,
film programmer.
- Jennifer Siebel Newsom, filmmaker, Miss Representation
- Emmanuel Vaughan-Lee, filmmaker, A Thousand Suns, executive director, Global Oneness Project.
- Danae Ringelmann, CFA (Moderator), co-founder, IndieGoGo.
Pitch Camp! Enter Today.
On October 19th, IndieGoGo is hosting Pitch Camp at Digital Hollywood's Content Summit in Santa Monica,CA. 3-5 films will be selected to pitch their projects to a panel of Hollywood execs. Submit your film for selection today! Details on event and how to enter below.
Digital Hollywood
Content Summit - Session 3
4:30 PM – 6:00 PM
Digital Hollywood Pitch Camp:
Pitching your favorite brand, agency, TV and broadband network. The content summit in cooperation with Digital Hollywood Upfronts. Executives standing by to take your pitch. During the first 30 minutes a panel of experts evaluate 3-5 public pitches and provide feedback. After that it’s free for all: Executives from networks, portals, agencies, studios and brands are standing by to take your pitch.
How To Enter:
Register by creating a project on IndieGoGo HERE and tagging it as "contentsummit"
Criteria: Filmmakers should submit if their project matches the following criteria:
- Project type - Feature, documentary, webisode, short
- Project stage - development, production, a work-in-progress or complete
- Purpose of Pitch - Fundraising, feedback, or distribution
Structure:
Each selected filmmaker will have 5 minutes to pitch their project. If showing a trailer or clips, they must include that in their 5 minutes. Judges will then have 5 minutes to give feedback. Judging feedback: Judges will evaluate and provide feedback on the following:
- Quality of the story
- Quality of the project's promotional campaign
- Quality of the pitch delivery itself
Free For All: After the selected filmmkers pitch their projects to the panel of judges, the panel will break-up. Judges will be assigned to individual tables, and for the last 45 minutes of Pitch Camp any filmmaker in the room will be able to approach any judge and pitch their project.
Judges: The panel of judges vary from TV execs to online platform programmers. Pitch Camp is a great opportunity to get feedback from and access to professionals who might be able to help your project - whatever stage it's in.
- Mark Vega of Counsel, Luce Forward & Co-founder Omelet
- Alex Barkaloff, EP new Media, Lionsgate
- Juan Devis, Director of Production KCET New Media
- Moises Velez, Head of Development and Current Programming, NBC Uni
- Danae Ringelmann, IndieGoGo, Moderator
Presented by IndieGoGo 
IndieGoGo is giving away three All Conference Tickets (each worth $685) to Digital Hollywood
Fall 2009 Conference taking place Oct 19-22 in Santa Monica, CA. IndieGoGoGo has also secured a $600 discount off the regular ticket price for all other IndieGoGo members.
Check out the 4-Day Conference Line-up.
 To Enter the Ticket Give-Away Contest:
- Twitter about the most interest Digital Hollywood Fall 2009 Panel session
- Include both #indiegogo and #DH09 in your tweets
- No limit on number of tweets per twitterer per day (no bots please :)
"Twinners" will be selected at random and announced on the DIWO Download on the dates below:
- October 12th: Twinner: TheRealArchive tweeted: Looking forward to Hollywood 2.0 – Disruption and Transformation
- October 16th: chaosfilms: I'm thinking End-of-Day Poolside Reception at Digital Hwd in SM will rock.
IndieGoGo Ticket Discount - $600 Off!
To secure your ticket today and get $600 off the entrance fee register for Digital Hollywood. IndieGoGo members will receive an affiliate discount of $ 95 - $ 135 for the 4-day conference pass (instead of $ 695 regular price).
- $95 - Freelance
- $135 - Self-Employed & Production, Technology or Start-Up (under 5 employees)
- $75 Students (in groups of 5 or more)
Register HERE, and enter "IndieGoGo" into the Info Box to secure your ticket and IndieGoGo discount.
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