If you’ve contributed to either the Button TrackR or Ginkgo Umbrella campaigns you probably received an email on Wednesday with one of the following two images: The first image, which was sent out to Button TrackR contributors, was accompanied by the following message: Did you know that every year in ... read more
Archive | Insights
May 7, 2013 | | 22 Comments
Can You Refer Me? Turning Sharing Into Crowdfunding Contributions
At Indiegogo, we emphasize the importance of being an active campaigner, and a large part of this is spreading the word about your campaign — from shouting off a rooftop to hardcore marketing strategies. We discourage people from a “build it and they will come” mentality — once you’ve put love into ... read more
April 30, 2013 | | 28 Comments
5 Benefits of Crowdfunding for Hardware Makers
When you think of Indiegogo, you think funding. However, did you know that crowdfunding has numerous additional benefits outside of the money you raise? This is especially true for campaigns where you are allowing people to reserve a physical product, gadget or hardware. 1. Mitigate risk Hardware is a risky ... read more
April 8, 2013 | | 72 Comments
Let’s Have a Barn Raiser: 8 Ways to Crowdfund for Education
Global wealth distribution today is highly unequal. A United Nations University report states that in 2000, 1% of the world’s adults held 40% of the world’s assets. Given this tough economic situation, access to education is paramount to providing opportunity for advancement. Yet combined with rising costs and ... read more
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