IndieGoGo Insight: Fixed Funding Campaigns With a Pitch Video Raise 239% More Money

Fixed Funding campaigns receive funds if they reach or exceed their goal. You can see some of the differences between Fixed and Flexible Funding in this blog post.

Fixed and Flexible Funding campaigns share many of the same drivers of success. No matter the funding type, campaigns with a pitch video fund better.

Of campaigns that meet their goal, Fixed Funding campaigns with a video raise over three times as much money as Fixed Funding campaigns without a video.  

Bar-Number-Chart

Additionally, of all the money raised by Fixed Funding campaigns that reach their goal- 80% of the money raised went to campaigns with a pitch video. 

Pie

IndieGoGo gives you the option to decide which funding type is best for your campaign. Under Pressure Seltzer Works, a small operation in Seattle that delivers seltzer water in antique bottles, chose to do Fixed Funding because they needed a minimum amount of money to follow through with their project.  

If you need help deciding which type of funding is right for you we have resources on our blog, or you can get in touch with our Customer Happiness team -support@indiegogo.com.  We pride ourselves on a 24 hour response time!

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Author:

Nic
Nic is the youngest and most vertically challenged of the Indiegogo team. When at leisure he prefers reading, cooking, basking, writing, blabbering, learning, building, mathing, digging, and smashing.
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Comments

  1. -
    unfortunately, not all campaigns (some very good) can be shown with a video
    -

  2. Becca says:

    The ideas you’ve shared here are fantastic and no doubt so great and it may really improve the variety of individuals visiting your website.

  3. IndieGoGo Admin says:

    Thanks so much for the feedback! Follow us on Twitter – http://www.twitter.com/indiegogo – we post a new Insight every Wednesday!

  4. I have two questions:
    1.there are a study of the volume of donations in a year based on months?
    2. How can I make known my campaign to others? currently only those on facebook know about it, and can not add strangers as friends because Facebook is banning me.
    Thank you.

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  6. yes i agree with you for this post.. You have a good idea it is perfect to the point. thanks for this article. That’s amazing to read these discussions here, very helpful indeed, and thanks to experts who are sharing their thoughts here, and we hope to read more here in further.

  7. What a great approach for fund raising. I watched the video and it is superb in production and presentation.

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