If your campaign has just finished and you have successfully raised funds, then congratulations! Now it’s time to actually do what you’ve promised in your pitch. Your campaign deadline may be over, but there’s a lot that needs to happen before your project is complete.
Below are five things to consider after the campaign is over and some next steps:
- Your funds won’t arrive overnight
If you’ve raised money by credit card, it can take up to two weeks after your deadline to see funds in your bank account. Intermediary banks, mis-typed account information or missing bank information can all slow down the disbursement process. Don’t commit yourself to writing any checks for at least two weeks after your campaign deadline. - Don’t kill yourself trying to email each funder individually
IndieGoGo provides fulfillment information in a downloadable CSV file (Go to ‘Dashboard’ > ’Fulfillment’). Use this file to set up a ‘mail merge’ in Outlook, Entourage, or any other email program. You can group your funders by perk level and create custom emails for each group. For instructions on how to set up a mail merge, check out How to Create a Mail Merge in Gmail. - Update your funders regularly, especially after the campaign is over
Just because you’ve raised funds don’t forget that your funders are potentially lifelong fans – tell them how the project is coming along, when they should expect their perks, and how you’re spending their money. People contributed because they want to be involved in your project, so make them feel like a part of your team! - Sh*t happens
The manufacturing company that was going to give you an amazing rate will disappear at the last minute. Your producer will suddenly move to France. Your printer will run out of ink. Something will happen that was not supposed to happen, which may cause your project to be delayed. For small business owners, this might mean that your perk delivery date just got pushed back by 6 months. Instead of hiding the fact that your project has hit a roadblock, tell your funders. Tell them why their perks aren’t coming right away. Ask for their help – “does anyone know a good producer?” “Can you lend me some printer ink?”. You’ll be surprised by how resourceful and understanding your fans can be, as long as you keep them informed. - It’s okay to launch a follow-up campaign
If your project goes well, you will reach a point where you need more money. We encourage people to launch follow-up campaigns because that shows progress. If you do go back for a second round, tell people that you’re working on the same project, but that this is a new campaign. Link to your old campaign, and then give the new one a unique pitch description and perks. Tell funders what happened after your first campaign and what the new funds will go towards – this will encourage people who funded your first project to fund again.
Check out these high gogoFactor campaigns that did an great job of managing their campaign after it ended:
- Brad from Solz used updates to keep funders informed during the manufacturing process.
- Steve from SeeMeCNC posts an update for each new shipment for his 3D printer kits and responds to customer questions through his comments.
- The Clowning Around team changed their pitch description after they hit their target and continue to use update to share news about the film.
- The Temple of Transition at Burning Man ran two separate campaigns forset up and clean up, tapping into the same network of funders for both.
- Metamorphosis raised $25K to make their film and then launched a 2nd round for post-production. Each campaign has a unique description and explains exactly how the funds will be used.
If you have any additional questions, please get in touch with our Customer Happiness team – support@indiegogo.com. We pride ourselves on a 24-hour response time!
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hey guys, I worked my ass off on my video and campaign, but now I’m having difficulty getting people to take notice. Appreciate any suggestions. here’s my campaign below.
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Great website. KickStarter has changed their rules as at Sept 20 2012, and stifles creativity and insults backers. I hope indiegogo can replicate some of KickStarters success to take on a bigger role in crowdfunding.
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Take a moment to check it out on Indiegogo and also share it with your friends. All the tools are there. Get perks, make a contribution, or simply follow updates. If enough of us get behind it, we can make ‘Together we can an we will make health care more affordable’ happen.
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Lillian.
I intend to make personal contact with the people who contributed. I think people who donate want to be recognized and appreciated. I know I appreciate everyone who has contributed thus far. I am hoping to see some donations from other states and other countries during the course of my campaign. I’m just trying to figure out what the Go Go Factor has to be before they give recognition to my campaign.
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Hi Anne,
You make a great point! Yes, we absolutely think it’s better to give personal thanks when you can. The third tip is more in reference to people who raise funds from a large number of donors and may be delivering the same perk to hundreds of people. For example, many filmmakers will offer a DVD download as a perk. In this instance, it can save a lot of time to use an automated mailing system.
That said, if you have the means to send personal messages to all of your contributors, I encourage you to do that! Thank you for bringing up this important point of clarification.
Very useful tips here for people to keep in touch with their donors after their campaign has finished. However I disagree however that they should not bother contacting donors on an individual basis and leave it instead to an automated service. An individual touch not only shows gratitude but makes good business sense too. Making personal contact will endear your doniros to you and your project, they may donate next time, buy the film, come to the show or spread the word about your product. That surely is worth the effort.
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