Indiegogo campaigns with a pitch video raise 114% more money than those without one.
Having a great pitch transforms your idea into a shareable, fund-able campaign. Pitching your campaign with video gives funders a direct window into the personal stories and dedication that form the foundation of your campaign. Video builds audience intrigue, trust, and commitment.
A pitch video also boosts the type of engagement that increases your gogofactor, thus increasing your likelihood to be featured. Our data shows that having a pitch video makes you 2.4 times more likely to get featured on our homepage. In fact, 79% of featured campaigns have a pitch video.
And, contributors are more generous when giving to a campaign with a pitch video. Average contribution is 12% higher for campaigns with a pitch video.
If you’re launching a new campaign (or already have a campaign) spend some time and effort into crafting a pitch video. Remember, a campaign pitch video doesn’t have to take any single form, it can be compelling or silly, inspiring or lighthearted, personal or abstract. The important thing is that it reflects you, your passion, and the goals of your campaign.
We have a handful of resources to help you out, including a recent account of the pitch video process by fellow Gogo-er Melissa, and an amazing customer happiness team here to guide you through the video process.
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When does the lights go on? I have no idea, but it looks like they are using a tool to have all of these comments.
Secret to a great pitch video? Show your face, tell your story, get it out there!
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nice information,kind of find it helpful for a statistical work that am doing here in my school, university of Nigeria, here in Nigeria.thanks
Are there any statistics that show what a proper conversion rate is for viewers to the page?
I’d like to know if we are below par, on par, or above par with our campaign
Also how does category affect contributions? Ours is a movement And a Comic. Would we be better off in one or another?
Only Human Comic
Thanks so much!
JAM
Only Human Comic
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Hey, Just revised our video. We made a kick butt trailer, but it lacked a personal message. Learning that it’s super crucial to make it personal. We have 22 days left but anything’s possible so we’re pushing through with the new vid. Thanks for the info right?
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Dear Friends,
Google Adwords initiative are making a great workout for project funding online, are there any such other tool over indiegogo.com considerable for making project funding possible. I am launch project for first time on indiegogo.com
http://www.indiegogo.com/projects/let-us-raise-sir-steve-jobs-memorial-smart-brain-development-fund
BR
Dear Friends,
I am creating this campaign for a first time and need some fund raising tips from the success. Please help me understand importance of Google adwords in promotion or campaign of community project.
BR
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I agree long time gone with just one picture was enough. Videos are the way to go.
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Oh, btw, the link to “compelling” presentation video campaign used for example needs to be fixed
I’m sure putting a lot of though into my future campaign’s presentation video. Just hope it will be worth the whole trouble
Useful, but as we see in the case of “Tesla Museum”, sometimes is enough to have “warm idea” with simple photo
Just revised our video. We made a kick butt trailer, but it lacked a personal message. Learning that it’s super crucial to make it personal. We have 22 days left but anything’s possible so we’re pushing through with the new vid. Thanks for the info! http://www.indiegogo.com/IBelieveMovie