IndieGoGo Insight: Campaigns That Have 4 or More Links Raise 103% More Money

Campaigns that have 4 or more external links on their campaign raise 103% more money than those who don't.

The takeaway: If you have a personal website, Facebook page, Twitter feed, or YouTube channel, put the link on your campaign. Complimenting your campaign page with external online assets builds credibility, and enables you to tell a more robust story.

Here's a breakdown by link type.

The external link section of your campaign looks like this:

 

You can add them during the creation process.

 

The Calabash, a campaign to raise money for a unique type of water bottle, uses this space to link to their website which prominently displays their current IndieGoGo Campaign. 

Old 37, a movie about two brothers who intercept 911 calls, links to their Facebook page which includes the Fanbridge app, making it easier for fans to donate straight from Facebook. 

Kids of the Gulf, a documentary sharing the stories of kids and families affected by the BP oil spill of 2010, links directly to their YouTube channel where they feature interviews, discussions, and clips from their project. 

Alice Walker: Beauty in Truth,  a film about the life and times of American writer, Alice Walker, links to their Twitter where they tweet their gratitude, words of wisdom, and other links to their followers.

 

If you have an online presence outside of IndieGoGo make sure to share it with your prospective contributors in order to maximize your funding.

 

 

Comments

[tom scott]

Please check out Princess Bambi Monroe's campaign to raise funds for her new rock album in 2012. I have heard one of her songs for the new album and it is amazing, haunting, and grabs your attention from the first note.

Honest vocals, no auto tune at all... 100 pure...

Besides being an amazing talent there is something powerful when you meet her an old soul! If you are looking for cool, honest, meaningful music then look no further!

remember Princess Bambi Monroe -punk rock's new princess

[basil papademos]

Good article. Very useful tip. I'm beginning to get an idea of how this service works - or more to the point, HOW its machinery is worked.

[Emmanuel]

please members, help me light at least one candle....i am desperate to start school.. thanks, and may God bless you