Our data on contributions shows two key insights about perk pricing:
- More contributions have been made to $25 perks than any other perk amount
- The largest amount of money has been raised through $100 perks
The Most Popular Perk
Offering an exciting and affordable perk (like a pre-release, a limited edition item, a drawing, a poem, a thank you, a seed packet, etc) within the $10-$25 range makes involvement in your campaign extremely accessible. When more people get involved with your campaign, your network widens. As a result you can later conduct outreach to your new community and gain more contributions to reach your goal.
The Most Valuable Perk
While perks at the $25 level are the most popular and help you extend your network and boost publicity, perks in the $51-100 range will support the bulk of your fundraising. These perks will help you reach and exceed your goal! We recommend having a killer perk that people will want to share with their friends.
An Red-Hot Example: Spark Arts
Spark Arts is campaigning to open a performing arts studio – a space where students of all ages can take classes and workshops in theater, music, comedy and movement. They offer many creative perks to their contributors. This includes a sticker, postcard, and free event (The Match: $25), a pair of free tickets to a comedy club, and a personalized comedic song/performance on the topic of your choice (The Can of WD-40: $100).
The following chart shows us which ones have helped them raise their money so far (Note: all this information can be found on the Spark Arts page data taken from 10/18/2011):
While the chart shows how the $100 perk formed the majority of the funds raised, it is important to note that they did receive significant amounts of money from both the higher and lower valued perks.
The Most Important Perks
So far, we’ve outlined why it’s important to have at least two perks options: one within the $11-$25 range and one within the $51-100 range. If you offer the right perks they will work together to help you reach your goal.
. Keep doing what you are doing – can’r wait to read more posts….
Excellent post. Many thanks.
money is money
Really nice afternoon, I just wandered in to see your site and thought I’d say I hello and what a great site.
Really helpful information about pricing perks.
I realise that perks at $25 are most popular, but we want to actually offer real products.
I hope we are hitting the right price point.
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Check out our perk prices and see if it may help you with ideas for your campaign.
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More contributions have been made to $25 perks than any other perk amount.The largest amount of money has been raised through $100 perks.
Excellent post. Many thanks.
Excellent post. Thank you very much.
Great tips for my campaign! Thanks Indie Go Go!
Welcome Tim! Don’t forget to Like us on Facebook too – http://www.facebook.com/indiegogo
Thanks great stuff. I am excited and getting ready to launch our campaign.
Great information and even though our campaign has just begun, we’ve found these two levels have been our main hits.
We have found this to be true so far as well, in our campaign for exploring, documenting and sharing the spontaneous creativity of life.
http://www.indiegogo.com/ImprovLive365
United we stand divided we fall
make the mosiac one piece
one for all and all for one
http://www.indiegogo.com/New-a?lbum-by-Sham-MCsthe-first-Syri?an-rap-band
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no one can beat my campaign’s perks!
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since, I offer a +100% perk (in gifts) to all the contributors that give me the money to reach the first 10% of my “CocaColaMarketing” campaign’s goal (that, means, $200 of GIFTS every $100 of contribution!)
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