On Indiegogo, the campaigns that set a funding deadline between 60 and 70 days raise, on average, 141% more money than their shorter or longer campaign counterparts.
Many people believe that more time will result in more money. This may not be the case. Optimal campaign duration is just after the two month mark, followed by a significant decline in average funds raised.
Surprising? This is why we’re introducing a new series on our blog – Indiegogo Insights . We’ve been at crowdfunding for a while now and we have a lot of information stored in the form of raw data from our site. So, why not let our tech geeks reach into their bag of tricks to pull out information that will give us more insight into the business of crowdfunding. Simply put – what are simple things you should know to raise more money, from more people, faster.
Many people ask us how long their campaign should be. Each campaign is unique, so it can depend on many factors; however, we do know that adding more funding time is not always going to result in more money.
Having a 70 day campaign might make you anxious about not using every day possible (up to 120) for funding. That’s normal, but you can try to think about it as re-focusing your time. Set your funding goal for less than 120 days. Make this time all about the funding – tell your story, spread the word, and make your ask (over, and over, and over again). Plan your final push between 60-70 days if you can.
Spend the next 20 – 40 days keeping people interested. Fulfill your perks, follow up on your project development, and send contributors some updates. Your impressive diligence and timeliness may prompt someone to mail another check. If you don’t reach your original funding goal, you are still top of mind for your fans and you are ready to kick off another campaign – bigger projects may take a few waves of funding.
Don’t have 70 days to commit to funding? Carve out a month at least. Campaigns that last 30 – 40 days raised 16% more money, on average, than shorter campaigns. Successful funding takes tenacity and weeks of focused campaigning – don’t sell yourself short.
…
….
Excellent and decent post. I found lots of interesting information here. The post was professionally written and I feel like the author has extensive knowledge in this subject.Great post about this. Inspiring, as well. Thank you for every other magnificent article. Very glad post.
great post ,just i am finding this info on net for one hour i get more info about that from many blog but nothing like that what you posted .
your post is so informative and unique ,i like this and bookmarked your blog and i will try to read your all post .
thank you man for posting that great content.
please keep it up.
garage door repair phoenix
Thanks for such post and please keep it up. It is very supportive and useful post.
Academia-Research.com – Freelance writng job. Provides jobs for freelance writers who have excellent English writing skills. Earn money writing essays, term papers, dissertations, and research in various areas of study.
Elegant and sweet coexistence of high heels, big metal texture bow you to show qingshunv feminine, style Asakuchi elongated instep, also instantly elongate the leg type.
I would love to know the current stats if they have changed at all. I’m doing a lot of work on my future campaign, maybe in a week or two. I thought of doing a two week campaign but now am thinking about 30-45 days since I don’t want to get overshadowed by the holidays.
This was very informative, thank you very much!
hello please i am struggling to promote my campaign because I do not speak English as I am with great difficulty in my campaign disclosure can someone help me please.
carefully: Marcelo
ola por favor eu estou com dificuldade para divulgar a minha campanha pois como eu não falo ingles estou com muita dificuldade na divulgação da minha campanha alguem pode me ajudar por favor.
atenciosamente: Marcelo
I have a look at your article and learn from some useful information,thanks so much!
Thanks for sharing your insights. About to start our first crowd funding campaign this fall. This really helps a lot.
I can help but wonder if this time frame is in direct relation to the algorithm that determines the featured projects.
It’s June 2011. I’m wondering of your stats are the same?
On one of the “competitive” sites, the optimum timeframe is 30 days. Would love an update.
I would have thought that 30 days would be the optimal project time. There is a slight sense of urgency involved. Do you correlate the time with amount raised?