Of the questions we get most frequently here at IndieGoGo, many are about PERKS. What is a VIP perk? What levels should I make my perks? What are some good ideas for perks?
To start with, a VIP perk is a way of giving back to the audience that's giving to you. They're incentives to giving. They're ways of saying thank you. Tangibly, they are things you're offering to give back to your funders when they give at a certain level. (You know, like public radio tote bags.) They are also ways to get your work into other people's hands. You know you have a great product, now it's time for everyone else to see it for themselves.
There's no set rule on how many perks to offer, but we can tell you that over 95% of the projects on IndieGoGo offer at least one perk. And, those that offer 5 or more perks have raised twice as much money, on average, as those who don't. Only you know what works best for your project, just keep in mind that "shopping" for perks can be fun for your contributors, too.
And what makes for a good perk? We think a good perk:
- Makes an obvious incentive for donating
- Connects your audience further to the work
- Is shareable
- Is unique
- Flows naturally from your project
Perks can also make great gifts for the upcoming holiday season. Prosperity Candle is offering each of their candles as perks, and they are already gift wrapped so contributors can now cross their holiday shopping off of their list of things to do.
Here are some of our favorite perks from recent IndieGoGo projects:
Anyone Can Play Guitar – $800 Funders (Executive Producer)
You'll get an executive producer credit on the film… which gets you an IMDB.com credit. Who doesn't want that?
Solar House – $2 Funders (Protostar)
Your name, along with the names of other contributors, will be prominently displayed on a large stone located at the center’s entrance. So basically: immortality. For $2. Can't beat it.
CAPTAIN BANANA: A Documentary – $500 Funders (Yunnan Jungle Banana)
You get the first release of the film on a limited edition banana flash drive. EVERYONE loves a flash drive. Store the film, store all your files that you need to port from laptop to laptop. In banana form.
Become a Super Trooper! – $50 Funders (Captain!)
Design your own Super Trooper — in your likeness! — in this online multiplayer strategy game. Again: immortality, this time in 16-bit. (Or is it 32-bit? 64-bit?)
See The Amazing Markets of New York City – $500 Funder (Customized Markets Tour for 4!)
NYC blogger and author of Markets of New York City takes you and up to 3 friends on a customized tour of the markets based on your particular interests.
Image courtesy Flickr user soartsyithurts
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Thanks for the great suggestions. I’ve seen some interesting perks and have narrowed in on the ones we want to use with our campaign. I’m still determining on whether or not a startup company which is offering a service and not a product would benefit from a campaign being listed on this site.
If anyone has any insight or links to .com companies who have successfully funded a start using crowdfunding I would love to see it. It would help us in our venture. Thanks!
This is extremely interesting. I might consider a few of these ideas for the project we will be setting up in the near future. Perks seem to play a major role in if someone decides to contribute to your campaign or not.
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Isak – it’s unfortunate that you haven’t received your perks yet. We can only encourage you to communicate directly with the campaigners you’re supporting and follow up with them.
I admit there are some good ideas that are adaptable to individual campaigns here, however I do have to question the fact that some of the great perks were not ever claimed, and 3 out of 5 campaigns using these perks failed.
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Imortality for $2, that sounds like the way forwards.. I’d Love To See The Markets Of New York. In London They Make Beats And Rock (Food is Good Too!)
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