10 Places to Promote Your IndieGoGo Project Online

It takes a crowd to crowdfund! After you create your campaign it's up to you to bring as big a potential donor base as possible to your project page. Here are some online tools that can help you do just that.

Facebook
One of the more obvious choices, Facebook allows you to share your IndieGoGo campaign with your existing social network -- the place you're likely to find the most support. If you don't already have a Facebook Page or Group created for your project or organization, create one. Or create a Facebook Event around your IndieGoGo campaign.

Twitter
Create a Twitter profile for your project or organization. Or if that doesn't make sense for your particular project, use your personal Twitter account to share information about your campaign. Be careful not to simply broadcast information about yourself. Instead, follow users who might be interested in what you're doing or those who can spread the word -- like similar organizations or journalists who write about your subject area. You can also add a link to your IndieGoGo campaign to your Twitter profile and talk about your fundraising goal in your Twitter bio.

Your Email Signature
Think about it: how many emails do you send out each day? A simple, unobtrusive link to your IndieGoGo campaign at the bottom of your email signature is another great way to raise awareness of your project without being too over-the-top and in-your-face. It also reaches a slightly different audience than your Facebook or Twitter profiles.

Your Blog
If you have a blog no doubt you've written something about your IndieGoGo campaign in a post already. But consider creating an IndieGoGo Widget to use in a sidebar. Or write a short post about your IndieGoGo campaign and make it sticky -- so it stays at the top of your blog even as you add additional posts.

YouTube & Vimeo
Remember: the best pitch videos are short and sweet. But who says you have to stop at just one video? Use YouTube and Vimeo to host a series of videos about your project and provide more in-depth information, profiles, interviews, and concrete examples of the work you're doing.


Flickr
Got photos of your progress? Interesting shots that would make your project appealing to people interested in your subject matter? Say, for instance, you're raising money to start a Doberman Pinscher rescue and rehabilitation center in Los Angeles. Upload photos of some of the dogs you've already worked with, tag them with descriptive terms like "rescue animal," or "los angeles pet adoption," and provide information about your project with a link to more information. (Keep in mind Flickr Terms & Conditions prevent you from directly selling anything via your account.)

Google Chat
Go beyond 'Busy' and 'Available' and provide a link to your IndieGoGo campaign in your Google Chat status message.

Your Website
It seems like an obvious place to start, but you'd be amazed at how many organizations fail to place a link to their crowdfunding campaign on their own website. For an easy way to add a quick link to your home page, check out the IndieGoGo Widget.

Your E-Newsletter
If you send out an email newsletter with any regularity, let the recipients in on your crowdfunding campaign. If you don't send an email newsletter but have been collecting email addresses of your followers, customers and supporters, now might be the time to start.

Your Profile -- anywhere it appears online
From LinkedIn to LastFM, there are dozens of sites where we create profiles, write bios, and share information about ourselves. Take an inventory of where your profile appears online and systematically update your 'About Me' to include information about your crowdfunding efforts. Who knows, some anonymous donor who finds your IndieGoGo campaign via Plenty of Fish might just plop down $2,000. (Okay, maybe that's a bit creepy, but you get the point.)


Stay Tuned For: 10 Ways to Promote Your IndieGoGo Project OFF-line

Comments

[Warren Buffet]

Just about to start my project with Indigogo, so this was definitely the kind of advice I need at the moment.

Keep up the good good work.

[andrew j epstein]

I just posted my book project about roller derby called the blonde bomber.

I was confused about how people donate to my project, never used pay pal or Amazon, so I checked direct to my account, but how will people know where that is.

Which is the best way to suggest donations?

[Greg]

Great advice!! Thanks alot, and keep up the fantastic work.

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