Funded in the Nick of Time: Corner Store's Story

If one word had to wrap up the documentary Corner Store it would be "patience."  Patient is Yousef Elhaj who after 10 years of hard work running a corner store in San Francisco finally gets to return to his home in Bethlehem.  Patient are the producers who've spent two years diligently documenting Yousef's story, so we - the viewers - will be moved by his heroism in just 2 hours.  Patience is what brings art to life....

...except when it's time to raise money.

In true entrepreneur form, the producers of Corner Store put patience aside.  3 weeks ago, they faced a $1,900 funding gap.  They needed the funds by the funds by the end of April.  So what did they do?

They rolled up their sleeves and launched a 2-week IndieGoGo campaign.  

In those 14 days, they raised over $2,000, the most coming in the final day.  Plus, they overshot their goal by almost $1,000.  By hitting and passing their goal, they also earned the IndieGoGo 5% cash reward.

How did they do it?  They offered cool perks:

• fun T-shirts
• chance to see your name on the big screen
• limited edition DVDs

They passionately and industriously got the word out via:

• newsletters
  
• twitter
• Facebook

We were always told that "Patience is a Virtue."  I think the creators of Corner Store have dispelled that myth!

While it takes a lot of patience to tell a good story, it requires urgency to fund it.  

Comments

[JohnArcher]

I'm a new member to the site. Posted my first project, which is also a somewhat time limited project.

Are there any design tutorials available. In setting up the project, it appears I don't have all of the tweaks I need. My proposal doesn't look like the rest. I do feel that I have some decent perks though. Here's the URL--- http://www.indiegogo.com/Crunchy-Jazz-TV-Show

[allyn]

i would like to know this too as i am new to this