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March 18, 2010

IndieGoGo adds Analytics to Every Project - Start Tracking Your Success!

 Want to know how many project views your twitter campaign drove?  Or how many referrals your friend's Facebook post brought?  Or the contributions that resulted from a blog write-up?  Here's your data!

Now You Can Track Your Fundraising Success...

  • Views: total number of visits to your page
  • Funders: number of contributors
  • Funds contributions: money raised
  • Referrals: number of visits that result from someone sharing your project using widgets, twitter, google buzz, facebook and emails (from the SHARE WITH FRIENDS section)
  • Favorites: number of IndieGoGo members who have added your project to their Favorites
  • Requests to visit: number of times someone has requested your project come to their town


...And See Who is Driving Traffic & Dollars to Your Project

  • See which fans, influencers and organizations have promoted your project...
  • ...and how many referrals and dollars have resulted from their promotion
  • Use this data to track an affiliate campaign too

 

IndieGoGoAnalytics

One IndieGoGo project did such a good job explaining the benefit of Analytics, we thought we'd include their explanation here - for all to enjoy.


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Comments

Christopher Prince Boucher

Thanks for the analytics. I was curious if there was a way to add Google Analytics so we have more qualitative data to measure.

Andy Hussong JV Attraction Formula

Great to know that Indiegogo has finally incorporated an analytics tool to their system.

TC-P42GT25

This really is great news, it just keeps getting better.

TC-P42GT25

This really is great news, it just keeps getting better.

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