The Importance of a Pitch Clip in Crowdfunding on IndieGoGo

One of the most important elements of every IndieGoGo project is the Pitch Clip!  It reveals the story behind the story and provides a peek into who is making the project and why.

On IndieGoGo, projects with a video clip raise on average 122% more than projects without a clip.  Further, research shows that people contribute to people they know.  

According to Network for Good, people give because:

1. "Someone I know asked me to give, and I wanted to help them"
2. "I felt emotionally moved by someone's story"

So even if you have a video up showcasing your work or your project, make sure you add a pitch clip showcasing YOU, YOUR TEAM and why you guys are hell-bent on making your idea a reality.

For entertainment and inspiration, check out these four unique approaches to the Pitch Clip that we recently featured in our November Newsletter.

The Creative Approach The Emotional Approach

  

The Personality Approach The Team Approach

 
  

     

Comments

[Tom Pratt]

You guys seriously need to stop copying Kickstarter ... first the redesign of the site, now even blog entries? For shame.

[Danae Ringelmann]

Hi Tom,
Thanks for checking out this post. We've been been a fan of the pitch clip -- encouraging all our projects to make one -- since our launch. Check out our prior post on the topic from Aug 2008.
http://www.indiegogo.com/blog/2008/08/importance-of-t.html

Also, check out IndieGoGo 101 for an overview of all things IndieGoGo. It's a bit dated (Nov 2008) but the core ideas & tools (e.g. VIP perks, audience-building, fan updates, etc.) haven't changed.
http://www.indiegogo.com/blog/2008/11/indiegogo-101.html

Let me know if you have any questions.

Cheers!
GoGDanae

[nat]

Copying Kickstarter ? maybe kickstarter should have outside of US funding & they might be worth mentioning

[GoGoDanae]

Hi Nat,
We've been encouraging the pitch clip since our launch in 2008. Here's our first post on the topic:
http://www.indiegogo.com/blog/2008/08/importance-of-t.html

Anyone in the world with a bank account can use IndieGoGo. Projects and members come from over 130 countries so far. We welcome more!

Cheers,
Danae