IndieGoGo Insight: Videos Help Projects Raise On Avg 122 Percent More

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Last week a statistic for Zappos caught my eye:

• Statistic: Zappos Sells 6-30% More Merchandise When Accompanied by Video Demos.

As someone who "likes numbers but loves film," I decided to geek out a little and look at IndieGoGo's data.  Here's what I found:

• IndieGoGo Statistic: Projects that have a video or pitch clip on average raise 122% more money than projects that have no video or pitch clip.

 

 

Take-Away? Make video a part of your pitch.  Pitch clips are especially important as they provide a peek into who's behind the production, why they're making it and what it's goal is.  People contribute to people they know... so introduce yourself!

Check out the November Newsletter for four creative approaches to the pitch clip.  Good luck!

 

Comments

[Steve Zook]

sorry to double up but have time today and was hoping you can tell me where and how to add video as a bit confused about it as added a picture and do not see any instructions or info on adding a video. Do I have to delete my picture and then put a video in its place? Thanks for your great site and help and sorry to send the question twice but just do not want to get lost in the mix..........thanks a lot and I appreciate any help you can offer.