IndieGoGo Insight: Videos Help Projects Raise On Avg 122 Percent More

Last week a statistic for Zappos caught my eye:

• Statistic: Zappos Sells 6-30% More Merchandise When Accompanied by Video Demos.

As someone who "likes numbers but loves film," I decided to geek out a little and look at IndieGoGo's data.  Here's what I found:

• IndieGoGo Statistic: Projects that have a video or pitch clip on average raise 122% more money than projects that have no video or pitch clip.

 

Take-Away? Make video a part of your pitch.  Pitch clips are especially important as they provide a peek into who's behind the production, why they're making it and what it's goal is.  People contribute to people they know... so introduce yourself!

Check out the November Newsletter for four creative approaches to the pitch clip.  Good luck!