Final Report: Power to the Pixel's Think Tank 2009

For those of you who couldn't be in London for Power to the Pixel last month, Michael Gubbins’ final report (embedded below) from the conference's Think Tank is a good read. 

A few key learnings / outcomes include:

• What technology has provided is a means to reach beyond national boundaries and industry models to find communities selected by common interest rather than on accident of birth.

• The business model of the film industry is not broken because of lack of demand, goes the argument. Quite the opposite.  It is that demand cannot be financially channeled through the current narrow rights and window-based models.

• If you know your audience, you can create tailored content for a known fanbase.  Collaborate with that audience and you gain an engaged community on which to base business.  Aggregate audiences and you begin to see the basis for bigger-budget models.

Thanks to the kind folks at Power to the Pixel for sharing!

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The Think Tank was the culmination of this year’s Cross-Media Film Forum, bringing together Power to the Pixel’s participating experts for a day of discussion and debate with a view to defining practical steps in developing cross-media film practices in the film industry.The concentration of this year’s Think Tank at Power to the Pixel was on cross-media developments.

This Think Tank session aimed to debate issues in a much more open way – not just about the effect on the existing media and film industries but about the potential for new forms of creativity, finance, distribution etc.

The emphasis went beyond the technical to the real core issue of customer interaction with content.

Final Report: Power to the Pixel’s (PttP) Think Tank 2009