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October 2009

October 26, 2009

Digital Hollywood Pitch Camp - That's a Wrap (highlights!)

  

DigitalHollywood 

On Oct 21, a panel of industry veterans from MTV, Lionsgate, KCET, Break.com, Omelet & Aniboom descended upon Digital Hollywood for IndieGoGo's Pitch Camp.

2 hours and 9 pitches later the event wrapped with happy judges (impressed with the quality of talent pitching) and happy filmmakers (equipped with invaluable feedback and the tools to take their projects to the next level).

Catch the highlights below!

Alex Barkaloff (Exec. Producer of Lionsgate Digital) comments on Pitch Camp and the future of the Internet as an incubation platform.
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Uri Shanar (CEO of Aniboom) predicts the future of the internet rests in "Creator-Generated Content"


Nate "Getting the chance to be in front of industry professionals to pitch a project is something most people only dream about, indiegogo made it happen!"  
    
   - Nate Wollman, Producer of Vigilante Vigilante



Sarah "Pitch Camp was invaluable for me - not only the experience of talking about my films in front of a high-powered panel, but also having a packed audience of smart people - I could tell from their reactions what worked, and what didn't about my pitch, about my films and about my presentation."

  - Sarah Lefton, Executive Director / Producer of G-dcast


Here's a few samples of pitches. Big takeaway: Always be ready.  Always. 



Thanks again to all the judges for spending the afternoon with IndieGoGo's filmmakers:

  • Alex Barkaloff, Exec Producer, Lionsgate Digital
  • Juan Devis, Director of Production KCET New Media
  • David Gale, Exec VP of New Media, MTV Films & MTV Interactive
  • Danila Koverman, Director of Development, Break.com 
  • Uri Skanar, CEO, Aniboom 
  • Mark Vega of Counsel, Luce Forward & Co-founder Omelet
  • Danae Ringelmann, IndieGoGo, Moderator

DHJudges 

October 20, 2009

Week-O-Tweet #25, 26, 27

  

A weekly dose of favorite IndieGoGo posts.  Follow at @GoGoSlava and @GoGoDanae

  1. RT @dbreger: Make sure to make it out to the Future of Media panel at 2:45 with NBC, YouTube, AT&T, IndieGoGo, and Screen Digest!
  2. IndieGoGo Announces Digital Hollywood Content Summit Pitch Camp Selections http://ow.ly/15Vs2t
  3. IndieGoGo Project of the Day! "FINALE The Move." Screening at Screamfest at Mann's Chinese Theater (hollywood) P/l RT http://ow.ly/u0Qj
  4. IndieGoGo Project of the Day! "Box Elder." Screening at the Opera Plaza Cinema in SF tonight at 7:00. P/l RT http://ow.ly/u0HO
  5. @RiotCinema thank u sir. I look forward to continuing the conversation.
  6. great pitch clip http://bit.ly/1CRO7X
  7. Great PTTP event in Birmingham - good crowd of media and filmmakers #pttp09
  8. New data analysis site from Visible Measures on top viral videos, ads, film trailers & webisodes: http://bit.ly/4yOvSl RT @ScottKirsner
  9. RT @eufemmefilms: Online Video Viewing up 25% Per Viewer | WebProNews http://twe.ly/g8b #webpronews #online #video
  10. Great stuff Ted RT @TedHope: I posted my PttP speech "Take Back What Is Already YOURS" 6 pillars of cinema. #pttp09 http://bit.ly/V3PDj
  11. @TedHope asks the filmmakers he works with to expand the narrative and participate in ongoing conversations with their audiences #PTTP09
  12. Watch Power to the Pixel from London Live - http://bit.ly/2Ma05n #pttp09
  13. IndieGoGo Project of the Day! "Camera Eye." Review and RT! http://bit.ly/s7yui
  14. time to cross the pond
  15. Tweet your favorite Digital Hollywood panels and win a $685 ticket to the conf! Include #indiegogo #DH09. More: http://ow.ly/u1g3
  16. IndieGoGo Project of the Day! "Alvin Foster." P/l RT http://bit.ly/76VJO
  17. Trailer Mechanics For Docs - http://bit.ly/D08vO
  18. Headed to London on Monday for Power to the Pixel
  19. Pitch Your Film to Hollywood Execs at IndieGoGo's Digital Hollywood Pitch Camp. Enter Now! http://ow.ly/15U9xt RT @IndieGoGo
  20. IndieGoGo films screening everywhere! Don't miss out! http://www.indiegogo.com/ev...
  21. RT @IndieGoGo: IndieGoGo Project of the Day! How Would You Feel. Check it out & RT http://www.indiegogo.com/ho...
  22. Power to the Pixel: Meet the Expert Workshop - http://bit.ly/JkmVy
  23. Show Me the Money Workshop at the Showbiz Expo (Oct 17 in LA) - http://bit.ly/AYvpZ
  24. IndieGoGo to Discuss Active Cinema: Strategies for Change at the Mill Valley Film Festival (Oct 18) - http://bit.ly/14qKg5
  25. Let's Discuss: Future of Media - Fee or Free? (>Play Conference Oct 17 in Berkeley, CA) - http://bit.ly/Vv2HP
  26. Parnormal DIWO Case Study in the Making - http://bit.ly/17lkpw
  27. Digital Hollywood Twitter Ticket Give-Away and $600 Discount Promo! - http://bit.ly/K6Kv2
  28. AFCI's Cineposium - IndieGoGo Talks Film Financing (Nov 2 in LA) - http://bit.ly/pKUzH
  29. Pitch Your Film to Hollywood Execs at IndieGoGo's Digital Hollywood Pitch Camp. Enter Now! - http://bit.ly/2wI8fX
  30. Catch IndieGoGo's 60 Seconds on TV! #indieGoGo http://bit.ly/1VgWGZ
  31. @baerbelleksa You can check out indiegogo. many docs have already raised money
  32. @pageman many movies have raised money on IndieGoGo. You can too
  33. Paramount Layoffs As Studio Merges Home And Theatrical - maybe small signal of collapsing windows - http://bit.ly/Q2VKw
  34. List of Movie-Finding Resources http://bit.ly/ozeai RT @MediaReDEF
  35. RT @FilmNewsBriefs: Our favorite online film communities: Follow Friday @makingof @massify @indiegogo @filmindependent
  36. Calgary Rodeo at the Stampede Grounds - wow
  37. Thats sad Chicago was the first city eliminated from 2016 Olympic voting - could have been great
  38. Special Offers for Power to the Pixel in London - http://bit.ly/39rfP
  39. Adventures in Self-Releasing: Building Buzz Around the DVD Rlease - http://bit.ly/18Ps92
  40. The DIY films that vanish without trace http://bit.ly/Vzjok
  41. Number of People Clicking on Display Ads Drops by 50% http://bit.ly/mvWfG
  42. Calgary Film Fest is going well. Meetings, Meetings
  43. @AIDSinHaitiDoc check out indiegogo. lots of docs already raised money
  44. “The low-budget movie phenomenon" - http://bit.ly/filmphen @TelegraphNews via @CreateSpace @norestrictions
  45. Music Industry Positioned to Navigate Digital Transition - a wall street perspective - http://bit.ly/kL2TD
  46. 8 defining characteristics of a transmedia production - http://bit.ly/81zSh
  47. Hollywood warming to Internet as DVDs begin to fade - http://bit.ly/14qGn4
  48. prbly the best article I've read on failings of newspapers http://bit.ly/Qd3A8 PT2 applies to other media / nonprofits too RT @bnewman01:
  49. IndieGoGo heads to Int'l Calgary Film Fest for panel on Financing and Selling your Film in the Digital Age - http://bit.ly/G26pT
  50. Do you want to be a film festival director? Check it out http://is.gd/3PxfF RT @vdovault. Is an intro possible?
  51. RT @thewrap: exclusive: comcast is in talks to buy nbc-universal. bankers met in ny y'day. read it @thewrap.com
  52. Useful stuff - 10 Useful Usability Findings and Guidelines http://bit.ly/9hpMY rt @1timstreet
  53. How moviegoers at different ages use technology http://bit.ly/2Z3mxe
  54. Mobile Phone Movies: From the Big Screen to the Smallest One http://bit.ly/13tBZG RT @powertothepixel
  55. Warner Bros. Tests VOD Release Of Some New Movies Before DVD http://bit.ly/18dkKf RT @FilmInvestors
  56. Film & Media stats: DVD sales down 14%, rentals up 8%, digital sales up 21% - http://bit.ly/7ntp2
  57. @ink_smear you can raise money on IndieGoGo. Many artists have already been successful
  58. 61 tweets about media, film, & technology - Week-O-Tweet #24 http://bit.ly/Ce1jc
  59. Impacts of Documentary Film - http://bit.ly/1R7wcT
  60. Great read! RT @Gennefer: brand integration done well. - Altoids ‘Brainstorm’ Is Minty Fresh Web Series Magic: http://bit.ly/mintTV
  61. 'Paranormal Activity's' haunted history - how a $15,000 made it big - http://bit.ly/q1pjU
  62. Be sure to pick your fests based on how helpful they are to filmmakers - @filmfestreview: http://bit.ly/sF8lY via @norestrictions
  63. Any film can have demandit functionality on @IndieGoGo @1timstreet: RT @jennifer724: Props to paranormal activity and demandit program
  64. 25 Ways to Make Friends, Fans, and Followers - http://bit.ly/3aYsOP
  65. 'Movie Marketers Wasting Their Money on TV?' -- http://ow.ly/rLLU RT @thewrap
  66. Sellaband sounds much more like IndieGoGo now - http://bit.ly/13A8o3
  67. RT @1timstreet: Digital Movie Marketing? Yep there's an App for that. iTunes Podcasting #digitalla
  68. How to Save Money and Draw a Crowd - http://bit.ly/16Tor4
  69. Sonic Solutions sees gains from powering video access http://bit.ly/13tO4J
  70. RT @hollisthomases: crazy - the more social media you use, the more your use of email actually goes UP! http://j.mp/8fYR4 (via Nielsen)
  71. filmmaker or film lover, this is worth a read. RT @Variety Internet influences film audiences: http://bit.ly/3juHiS RT @MattDentler
  72. RT @bchirls: Love this fundraising trailer http://is.gd/3Nkv8 i hope the movie's good.
  73. Full recap of "The Best Short Film Workshop Ever" forthcoming, in the mean time twitter transcripts http://bit.ly/T2iYa RT @UncompletedWork
  74. YouTube, WMG agree on new licensing deal Content returning to video site after nine-month absence http://bit.ly/7OS76
  75. RT @indiewire: Bill Mechanic: The Next Few Years Will Be about Survival http://bit.ly/1bnumo
  76. RT @markwynns: in the new world of indiefilm distribution influencers like Oprah & Tyler Perry are more valuable than critics & distributors
  77. Microsoft researcher converts his brain into 'e-memory' - http://bit.ly/35lkCt Reminds me of Sleep Dealer, the movie
  78. Pace of social game growth is astronomical versus disc-based, console-based game growth
  79. Game consoles going away
  80. Future a game delivery -> what Netflix is doing with Roku
  81. Physical packaging for games is going way as more gaming exists in the cloud and delivery happens weekly/monthly
  82. >Play conference: Monetization of Gaming...
  83. Role of contest & Incentives: layer on top of social media strategy
  84. 1. Who are my customers? 2. Where are those people engaging in social media (blogs, facebook, twitter). 3. Go after those channels.
  85. Elements of a social media campaign for a new brand: list of tactics....
  86. Social media: allows you to test your marketing messages faster than ever before
  87. Social media: most obvious way to build a brand for small companies, start-ups and creative entrepreneurs (filmmakers!)
  88. E.g. McDonald's (sponsor of Fantasy Football) didn't tell folks how to smack talk, but built a fun tool to smack talk via word poetry
  89. Give a tool set that enables people to do what they're already doing, but better or easier
  90. "Guiding through margins" means not getting in the middle of the conversation.
  91. Good marketing: just fixing problems... not telling people you're fixing problems.
  92. Brands (i.e. filmmakers!) HAVE to be more authentic today. There's no difference between DELL & Joe or Jane Filmmaker #indiegogo
  93. Social media is forcing brands to be more transparent. Can't have a crappy product and convince folks otherwise.
  94. "Is brand truth the future of advertising?"
  95. i.e. "Spray & Pray" dying
  96. Buying a spot and hoping it works is going away...
  97. How to push a viral marketing campaigns: 1st: cool concept, 2nd: insert campaign into the convos happening online & off. not rocket sci
  98. Affinity groups, bloggers, and influencers need content...
  99. Social media: ways to speak to audiences w/o pay, and expand impact of pay tactics
  100. Social media has a role w/i strategic planning... not just advertising and marketing #indiegogo
  101. New tactics don't replace old... they just support them
  102. >Play conference: Panel "Brands that Matter": Roles... PR: outreach to bloggers, Brand Manager: monitoring twitter feeds #indiegogo
  103. IndieGoGo Project of the Day! "FINALE The Move." Screening at Screamfest at Mann's Chinese Theater (hollywood) P/l RT http://ow.ly/u0NG
  104. IndieGoGo Project of the Day! "Legend of Toilet Seat Charlie." 2 Screenings at the Mill Valley Film festival. P/l RT http://ow.ly/u0Jg
  105. IndieGoGo Project of the Day! "The Legend of Toilet Seat Charlie." Screening @ Mill Valley Film Fest. today & tmrw. P/l RT http://ow.ly/u0RF
  106. http://twitpic.com/lobqs - From independent film week. #indiegogo
  107. IndieGoGo to Discuss Active Cinema: Strategies for Change at the Mill Valley Film Festival (Oct 18) - http://bit.ly/14qKg5 P/l RT
  108. IndieGoGo Project of the Day! "Box Elder." Screening at the Opera Plaza Cinema in SF tonight at 7:00. P/l RT http://ow.ly/u0HO
  109. New panelist (Jennifer Siebel Newsom) added for Active Cinema Panel @ Mill Valley Film Festival (Oct 18) See you there. http://ow.ly/utQg
  110. IndieGoGo Project of the Day! "Camera Eye." Review and RT! http://www.indiegogo.com/ca...
  111. Neil Gaiman + Twitter = Interactive Storytelling #indiegogo http://bit.ly/LqOkR
  112. Show Me the Money Workshop at the Showbiz Expo (Oct 17 in LA) - http://bit.ly/AYvpZ
  113. IndieGoGo Project of the Day! "Farm Zombies." Review and RT! http://www.indiegogo.com/Fa...
  114. @TheRealArchive Also DM IndieGoGo with your email address and full name so we can hold your ticket. Congrats again!
  115. @TheRealArchive Congrats! You're the 2ndTwinner of IndieGoGo's Dig. Hollywood Tix Give-Away. 1 left! http://ow.ly/u4Yr #DH09 #indiegogo
  116. Tweet your favorite Digital Hollywood panels and win a $685 ticket to the conf! Include #indiegogo #DH09. More: http://ow.ly/u1g2
  117. IndieGoGo Project of the Day! "Alvin Foster." P/l RT http://www.indiegogo.com/al...
  118. Why IndieGoGo integrates social media for filmmakers. Entrepreneurs = Filmmakers: http://ow.ly/u0EP
  119. Putting Your Money Where Your Style Is... Crowdfunding meets fashion. #indiegogo http://ow.ly/tGr7
  120. RT @dbreger Future of Media panelists at >play: NBC, YouTube, AT&T, Screen Digest, and IndieGogo! Come make it out! http://bit.ly/JJdjs
  121. IndieGoGo Project of the Day! Pete's Odyssey. http://www.indiegogo.com/Bi... Catch its NJ Premier tonight! http://ow.ly/tD3N
  122. IndieGoGo Project of the Day! How Would You Feel. Check it out & RT http://www.indiegogo.com/ho...
  123. Use IndieGoGo's "Events" & "Demand It" tools to do a On-Demand theatrical release... just like #ParanormalActivity. http://bit.ly/5yjik
  124. Excited to teach "Promoting & Selling Your Film Online" Tonight at the San Francisco Film Society. #indiegogo
  125. IndieGoGo Project of the Day: For Thousands of Miles. Check it out & RT! http://www.indiegogo.com/Pr...
  126. Let's Discuss: Future of Media - Fee or Free? (>Play Conference Oct 17 in Berkeley, CA) - http://bit.ly/Vv2HP
  127. L3Cs could be "the" legal entity for films of the future? Great L3C overview: http://ow.ly/tdhj #indiegogo
  128. IndieGoGo Project of the Day: All2gethr. Review & RT! http://www.indiegogo.com/al...
  129. AFCI's Cineposium - IndieGoGo Talks Film Financing (Nov 2 in LA) - http://bit.ly/pKUzH
  130. Pitch to execs @Lionsgate/NBC at IndieGoGo's Digital Hollywood Pitch Camp! Submit now. http://ow.ly/t0Ch #indiegogo #DH09
  131. Catch IndieGoGo's 60 Seconds on TV! #indieGoGo http://bit.ly/1VgWGZ
  132. 10% off of Power to the Pixel's Cross Media Forum for 1st TEN IndieGoGo Members! http://ow.ly/sqDM
  133. Hulu a good model for all media formats? Magazines next? #indiegogo http://ow.ly/spW1
  134. @TheRealArchive Regarding branding qoute: Try this link instead. Cheers! http://ow.ly/spTY

October 16, 2009

IndieGoGo Announces Digital Hollywood Pitch Camp Selections

  

DigitalHollywood 

Congratulations to IndieGoGo's Pitch Camp Selections!

We are excited to announce that Claire, Connected, G-dcast, Oblivion The Series, One Hour Fantasty Girl & Vigilante Vigilante have been selected to pitch at Digital Hollywood's IndieGoGo Pitch Camp this Monday on October 19th in Santa Monica, CA.

Claire Connected G-dcast Oblivion OneHourFantasyGirl VigilanteVigilante VolunteerVacations


Thanks to everyone who submitted!  If your film was not one of the final selections, YOU CAN STILL PITCH!  Come to Pitch Camp, as the last 45 minutes will be a "Free For All" where anyone can pitch the judges.  More details below.

Judges:

  • Alex Barkaloff, Exec Producer, New Media, Lionsgate
  • Juan Devis, Director of Production KCET New Media
  • David Gale, Exec VP of New Media, MTV Films & MTV Interactive
  • Danila Koverman, Director of Development, Break.com 
  • Uri Skanar, CEO, Aniboom 
  • Mark Vega of Counsel, Luce Forward & Co-founder Omelet
  • Danae Ringelmann, IndieGoGo, Moderator

DHJudges

Details:

Digital Hollywood
Content Summit - Session 3

4:30 PM – 6:00 PM

Pitching your favorite brand, agency, TV and broadband network. The content summit in cooperation with Digital Hollywood Upfronts.  Executives standing by to take your pitch. During the first 30 minutes a panel of experts evaluate 3-5 public pitches and provide feedback. After that it’s free for all: Executives from networks, portals, agencies, studios and brands are standing by to take your pitch.

Structure:

Each selected filmmaker will have 5 minutes to pitch their project.  If showing a trailer or clips, they must include that in their 5 minutes.  Judges will then have 5 minutes to give feedback.

Judging feedback:

Judges will evaluate and provide feedback on the following:

  • Quality of the story
  • Quality of the project's promotional campaign
  • Quality of the pitch delivery itself 

Free For All:

After the selected filmmkers pitch their projects to the panel of judges, the panel will break-up.  Judges will be assigned to individual tables, and for the last 45 minutes of Pitch Camp any filmmaker in the room will be able to approach any judge and pitch their project.


Presented by IndieGoGo

October 14, 2009

IndieGoGo to Discuss Active Cinema: Strategies for Change at the Mill Valley Film Festival (Oct 18)

  

New panelist!  Jennifer Siebel Newsom, filmmaker, Miss Representation

Details below...

MVFF
I'll be joining the head of IDA, CFI Education and The Global Oneness Project to discuss...

ACTIVE CINEMA: 
STRATEGIES FOR CHANGE

Sunday, October 18, 12:30 pm,
142 Throckmorton Theatre
$15 Tickets

I hope you can make it!  Ticket info and details here.

Synopsis:
The experts on this creative brainstorming and makeover panel will look at strategies for distribution and marketing of films on social, environmental and human rights issues, as well as ways to get audiences engaged—connecting with non-profits, social networking, events, bake sales, fundraisers: What are effective, creative ways to move inspiration into action? Filmmakers are invited to present a project for a brief Active Cinema “make-over” by our panelists.


MVFFPanelists

October 09, 2009

Pitch Your Film to Hollywood Execs at IndieGoGo's Digital Hollywood Pitch Camp. Enter Now!

  

DigitalHollywood 

Pitch Camp!  Enter Today.

On October 19th, IndieGoGo is hosting Pitch Camp at Digital Hollywood's Content Summit in Santa Monica,CA.  3-5 films will be selected to pitch their projects to a panel of Hollywood execs.  Submit your film for selection today!  Details on event and how to enter below.

Digital Hollywood
Content Summit - Session 3

4:30 PM – 6:00 PM

Digital Hollywood Pitch Camp:

Pitching your favorite brand, agency, TV and broadband network. The content summit in cooperation with Digital Hollywood Upfronts.  Executives standing by to take your pitch. During the first 30 minutes a panel of experts evaluate 3-5 public pitches and provide feedback. After that it’s free for all: Executives from networks, portals, agencies, studios and brands are standing by to take your pitch.

How To Enter:
Register by creating a project on IndieGoGo HERE and tagging it as "contentsummit"  

Criteria:

Filmmakers should submit if their project matches the following criteria:

  • Project type - Feature, documentary, webisode, short
  • Project stage - development, production, a work-in-progress or complete
  • Purpose of Pitch - Fundraising, feedback, or distribution

Structure:

Each selected filmmaker will have 5 minutes to pitch their project.  If showing a trailer or clips, they must include that in their 5 minutes.  Judges will then have 5 minutes to give feedback.

Judging feedback:

Judges will evaluate and provide feedback on the following:

  • Quality of the story
  • Quality of the project's promotional campaign
  • Quality of the pitch delivery itself 

Free For All:

After the selected filmmkers pitch their projects to the panel of judges, the panel will break-up.  Judges will be assigned to individual tables, and for the last 45 minutes of Pitch Camp any filmmaker in the room will be able to approach any judge and pitch their project.


Judges:

The panel of judges vary from TV execs to online platform programmers.  Pitch Camp is a great opportunity to get feedback from and access to professionals who might be able to help your project - whatever stage it's in.

  • Mark Vega of Counsel, Luce Forward & Co-founder Omelet
  • Alex Barkaloff, EP new Media, Lionsgate
  • Juan Devis, Director of Production KCET New Media
  • Moises Velez, Head of Development and Current Programming, NBC Uni
  • Danae Ringelmann, IndieGoGo, Moderator


Presented by IndieGoGo

PitchCamp

Digital Hollywood Twitter Ticket Give-Away and $600 Discount Promo!

  

DigitalHollywood 

IndieGoGo is giving away three All Conference Tickets (each worth $685) to Digital Hollywood Fall 2009 Conference taking place Oct 19-22 in Santa Monica, CA.  IndieGoGoGo has also secured a $600 discount off the regular ticket price for all other IndieGoGo members.

Check out the 4-Day Conference Line-up.


AdmitOne To Enter the Ticket Give-Away Contest:

  1. Twitter about the most interest Digital Hollywood Fall 2009 Panel session
  2. Include both #indiegogo and #DH09 in your tweets
  3. No limit on number of tweets per twitterer per day (no bots please :)

"Twinners" will be selected at random and announced on the DIWO Download on the dates below:


IndieGoGo Ticket Discount - $600 Off!Discount
To secure your ticket today and get $600 off the entrance fee register for Digital Hollywood.

IndieGoGo members will receive an affiliate discount of $ 95 - $ 135 for the 4-day conference pass (instead of $ 695 regular price).
  • $95 - Freelance
  • $135 - Self-Employed & Production, Technology or Start-Up (under 5 employees)
  • $75 Students (in groups of 5 or more)

Register HERE, and enter "IndieGoGo" into the Info Box to secure your ticket and IndieGoGo discount.

October 07, 2009

Digital Hollywood Indie Funding Workshop presented by IndieGoGo (LA, Oct 20)

  

DigitalHollywood

Hey Folks,

As part of Digital Hollywood's Content Summit, GoGoDanae be holding a hands-on-workshop on tools filmmakers should be using to fundraising for your next picture, documentary or web series.  Details below. 

Indie Funding Workshop (Digital Hollywood Content Summit)

  • Tuesday, October 20th
  • 1:00 - 2:00
  • Loews Hotel, Santa Monica, CA

Reminder, don't forget to:

  1. Sign up for Pitch Camp (pitch LGF, NBC Universal & KCET execs)
  2. Twitter to Win $685 Tickets to Digital Hollywood (4-Day Conference Passes)
  3. Use your "IndieGoGo" affiliation to get $600 off your conference ticket

Presented by IndieGoGo

October 06, 2009

AFCI's Cineposium - IndieGoGo Talks Film Financing (Nov 2 in LA)

  

AFCI

I'm heading down to Los Angeles to speak with Film Commissioners from across the world about the status of Film Financing.  Share with your film commissioner today! They should be in LA Nov 2-3!


FILM FINANCING

Synopsis:
Film financing in today’s market economy has gotten to be a creative act in itself. We’ll look at where funding is coming from these days, what financial strategies are being employed and with what success. We’ll discover how film incentive jurisdictions fit into the financing picture and learn about alternative funding sources, co-production deals, hedge funds, product placement, and new distribution models.  

Speakers/Panelists:

  • Joseph Chianese, Entertainment Partners
  • Suzanne Lyons, Snowfall Films
  • Alice P. Neuhauser, Finance Consultant
  • Danae Ringelmann, IndieGoGo
  • Jonathan Vangar, Transfilm

October 05, 2009

Parnormal DIWO Case Study in the Making

  

Paranormal Activity

Paranormal Activity is a DIWO (Do-It-With-Others) case study in the making.  @GoGoSlava has been tweeting lots about it.  It opened in just a few theaters in September, after a long and creative internet-based marketing campaign involving:

  • trailers showing real-life movie-goers
  • posters devoid of the Hollywood polish
  • college tour
  • free screenings to drive twitter and facebook buzz
  • unconventional user-driven theatrical release schedule. 

It will open in more theaters in October as more fans demand a screening in their area! 

Sound familiar?  IndieGoGo recently gave every project profile "Demand it" functionality... so every project's fans can demand an event in their area.  Learn more here.

DemandIt

Back to Paranormal...

The Los Angeles Times and Move Marketing Madness blog have good write-ups on "Paranormal Activity's" unusual approach to building an audience.  Read and learn!

Some excerpts:

LA Times:
"Two weeks ago, rain was coming down in a hard drizzle at the Telluride Film Festival, and as midnight approached, the several hundred festival guests wrapped themselves tighter in blankets, tarps and ponchos as they tried to stay warm. The free, outdoor "Paranormal Activity" screening at this year's Labor Day festival scarcely benefited from the cold, wet weather, but few in the audience left early. By the next day, positive Internet reviews and tweets were flowing in, a process that was repeated a week later at the Toronto International Film Festival, where the movie was shown outside of the festival program."  Full Article here.

Movie Marketing Madness blog:
"While there’s been some press about how the movie was shot in 2006 and has been sitting on the Dreamworks shelf since 2007, it’s important to realize that the entire “Demand It” campaign, coupled with the release strategy that has the movie appearing on a handful of college campuses at first is one big publicity move. The idea is to get college kids to see the movie, rave about it to their friends who will demand that it play on their campus and eventually have that enthusiasm reach a critical mass and spill over into the mainstream when Paramount expands it to more theaters in mid-October." Full blog here.

* * * * *

Check out the film's media below.

ParanormalActivityPic



Let's Discuss: Future of Media - Fee or Free? (>Play Conference Oct 17 in Berkeley, CA)

  

PLAYConference
I'm heading back to IndieGoGo's birthplace to discuss the...

Future of Media: Fee or Free?

Saturday, Oct 17, 2:45 m
UC Berkeley, Haas School of Business
Registration info
Panel details

Synopsis:

Whether through advertising (TV), subscription (cable, satellite, IPTV), or per-content purchases (movies, DVDs, VOD), the business models for media were fairly straightforward. However, with the evolution of the Internet has come the assumption of “free” being the standard payment to the consumer for content. Never before has it been so easy for someone to watch so much free, professionally-produced content with the click of a button. How are current companies all along the media delivery value chain dealing with this shift? And how will these approaches evolve as the ease of access to and delivery of content improves?


Moderator:
Arash Amel
, Screen Digest, Research Director, Digital Media

Panelists:
Stacy Nagata, NBC Universal, VP, Digital Entertainment Strategy & Operations
Kevin Yen, YouTube, Director of Strategic Partnerships
Danae Ringelmann, CFA, IndieGoGo, Founder, COO/CFO
Franz Kurath, AT&T, Executive Director, Broadband Content

Hope to see you there!

PLAYConPanelists

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