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« June 2009 |
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Thanks to all the great customer feedback and suggestions, we're excited to bring you a new Home Page, Project Profiles and Individual/Organization Profiles. Overall, the enhancements:
- Showcase project media more prominently
- Make the site easier to use
- Help people discover completed and work-in-progress films more efficiently
Below are some highlighted changes. Please tell us what you think!
HOME PAGE updates include: 1. Prominent discover box to help you find films faster 
2. Live Updates of DIWO (Do-It-With-Others) activity across the site, IndieGoGo community Twitter buzz, and follow icons to keep you updated on all things DIWO. 
PROFILE UPDATES INCLUDE:
1. For projects, more prominent showcasing of the film's trailer or pitch clip to hook viewers instantly! 
2. For individuals and organizations, more prominent showcasing of all the projects people are participating in or following. 
3. For projects, an online social media hub to display the project's online presences. Filmmakers can include links to LinkedIn, MySpace, IMDB, YouTube, Facebook, Twitter and the project's website. Also, the Facebook link automatically defaults to a project's profile within the IndieGoGo Facebook application which allows friends on Facebook to contribute, follow, and share without ever having to leave Facebook. 
4. What's New window to showcase the feed of fresh content: announcements, comments, contributions, videos, images and files. 
5. Twitter Feeds to keep fans updated whether the project's or person is in production or premiering at a festival. 
Again, we hope you enjoy the updates. We always appreciate feedback, and look forward to making even more updates based on your ideas in the future! Cheers
The IndieGoGo Team
A weekly dose of favorite IndieGoGo posts. Follow at @GoGoSlava and @GoGoDanae
- FilmTiki’s online week in review - Part 3: http://bit.ly/13S1Nw #indiegogo2:50 PM Jul 24th from web
- Social Media Game for Filmmakers: http://bit.ly/3IP4p5 via @filmtiki2:49 PM Jul 24th from web
- film fund-amentals: indie dollar figures for 2009 - #indiegogo - http://bit.ly/1udbsV1:47 PM Jul 24th from TweetDeck
- Disney new plan in Japan - sell DVD, bundle chip to watch movie on cellphone - http://bit.ly/cwnU51:20 AM Jul 24th from TweetDeck
- Top Ten Viralsourcing Campaigns - #indiegogo - http://bit.ly/LDDI91:16 AM Jul 24th from TweetDeck
- More distribution sites - Disney eyes pay Website - Service would offer movies, TV shows, games - #indiegogo - http://bit.ly/1msjC10:44 PM Jul 22nd from TweetDeck
- The Future of Online and Mobile Video: Where’s the Money? - #indiegogo - http://bit.ly/aUIai10:36 PM Jul 22nd from TweetDeck
- @diydays DIWO - Do It With Others all the way. What do others think?10:22 PM Jul 22nd from web in reply to diydays
- Sony, Redbox sign $460 million distribution deal-will place new release, direct-to-video, titles in 17,000 kiosks #indiegogo - http://bi ...9:32 PM Jul 22nd from TweetDeck
- Spare a dime? I'm making a movie - great article - #indiegogo - http://bit.ly/mXDeY12:52 PM Jul 22nd from TweetDeck
- Film Funding Pitch event on Thursday in NYC - #indiegogo - http://bit.ly/49aqzp10:37 AM Jul 22nd from TweetDeck
- Filmmakers - apply now! BERLINALE TALEN CAMPUS WANTS YOU - #indiegogo - http://bit.ly/4hVhUB11:52 PM Jul 21st from TweetDeck
- Film Distribution deals with charitable donations included - #indiegogo - http://bit.ly/T4cUs6:40 PM Jul 21st from TweetDeck
- A Beginner's Guide To Facebook Ads http://bit.ly/5S3Ic #indiegogo - via @alleyinsider12:56 PM Jul 21st from web
- Week-O-Tweet #14 - #indiegogo - http://bit.ly/Bhn0o12:11 PM Jul 21st from TweetDeck
- Notes from a film industry roundtable #indiegogo - http://bit.ly/IpDR411:41 PM Jul 20th from TweetDeck
- On the Future of Movies - #indiegogo - http://bit.ly/bAzKh11:06 PM Jul 20th from TweetDeck
- Online Audiences Watching More Long-form Videos http://twurl.nl/va1yc5 #indiegogo via @matt61schulte:9:56 PM Jul 20th from TweetDeck
- The Beginner's Guide to Viral Marketing - Episode 5 of 5 - TONS OF INFO - #indiegogo - http://bit.ly/12BR7N5:11 PM Jul 20th from TweetDeck
- Hollywood 2.0: Turning Theatrical Distribution Upside Down - #indiegogo - http://bit.ly/2OMPCF11:37 AM Jul 20th from TweetDeck
- The World's First DigiNovel, transmedia craziness #indiegogo - http://bit.ly/QKUMU via @thewrap2:17 AM Jul 20th from TweetDeck
Richard Parry spent 15 years following war photographer Robert King as he documented conflicts in Chechnya, Russia, Afghanistan, Rwanda, Albania, Kosovo and Iraq. His documentary, Blood Trail, recently screened at SilverDocs 2009. The road to distribution was tough. Read on to learn how Richard has navigated the DIY Filmmaking terrain.
1. What are your goals for Blood Trail?
After 15 years in production my hopes are high. Hopefully
some kind of theatrical window, TV and DVD. Winning awards would be nice but
I'm not holding my breath. Ultimately, ego aside, getting the movie to a wider
audience as possible has to be the motive, doesn't it? Its a unique and
powerful watch and I don't now when I'll have the opportunity to work on another
film like this one, so I'm trying to 'make hay while the sun shines'. And its
been virtually a full time occupation playing the festivals and trying to get
it out there, since our premiere at Toronto.
2. How are you identifying, reaching and building your
audience?
Mostly festivals thus far. TIFF, SXSW, Silverdocs etc. But
we should be about to start a wider campaign with the ICA in London screening
the film in August, then our UK TX on BBC Storyville in September. I guess the
grass roots approach starts now. The film centers on a War Photographer and so
building good word of mouth amongst journalists has been and will continue to
be pivotal. Creating a word of mouth amongst the journalist fraternity has been
part of the plan. "this is the genuine war hack doc" type of thing.
Obviously journalists are in a good position to help push this film.
3. What tactics did you use for financing? Any advice?
Self financed. 15 years. No cash. I dont recommend it, but
if you're feeling stubborn!!
4. What role does the Internet and social media play in your
DIWO (Do-It-With-Others) fundraising or audience-building?
That remains to be seen. We'll know more over the next few
months, as the film starts to find its way to the public. I would imagine that
twitter and the like could play an important tole in creating word of mouth for
a film like this. But we'll see which way the distributors push it.
5. What is your plan for distribution? Any consideration for
self-distribution?
We have a traditional distributer for the UK, who is
handling a small theatric pre TX. The DVD and download market will come
subsequently. We have looked at 4 walling as a means of qualifying the film for
certain US awards but not decided. There are some US distributors interested in
the project but we have yet to sign. I directed and wrote a movie (South West
Nine) a few years ago that was self distributed especially badly. The theatres
were keen to take the film in the UK and we opend on about sixty screens but we
didn't have the financial muscle to support such an opening. The film would
have been better opening on a smaller number of screens with a concentrated
marketing local marketing campaign. So self distribution is a tricky one and in
this instance not fruitful. Of course, with hind sight, it could have been done
better.
GoGoSlava joins an esteemed panel of film funding experts to judge filmmaker pitches. Want the opportunity to pitch? Read on.
Film Funding iEvening
- When: Thursday, July 23, 2009, 6:00 - 8:00 pm
- Location: CresaPartners Center - 100 Park Ave - 40-41st St - 24th Fl., New York City, NY
The Opportunity:
Pitch your Film Plan or Screenplay to iBreakfast's Investors. Don't just have a Script - have a Business Proposal. Looking to raise money for a movie - send us your proposal to film@ibreakfast.com or follow the link below and we'll show you how to pitch to our panel of investors and content buyers. To pitch here you need to have more than a screenplay. You need to have a business plan for your movie: how to make it, target your market and distribute it. Think out of the box, think forward and think digital! Submit your plan at: http://angelsoft.net/startup-resource/ibreakfast
Judges:
- Michael Salort, Symbiotic Pictures
- Martin Feinberg, Winner Media
- Slava Rubin, IndieGoGo
Details here
Panel Synopsis: As the Internet bandwidth bottleneck disappears, and watching films and videos online and via mobile has gained substantial ground, a whole new realm has emerged for enterprising filmmakers to generate earn-income from their media content. Branded blogs, video streaming, and social networking sites are becoming a valuable landscape for savvy mediamakers. This panel of experts and internet pioneers will discuss how to get the most out of these growing self-distribution opportunities, and provide insight into how to best monetize content on the web.
A weekly dose of favorite IndieGoGo posts. Follow at @GoGoSlava and @GoGoDanae
- Congrats to the Gucci Fund film grant recipients #indiegogo - http://bit.ly/iVpZs6:44 PM Jul 19th from TweetDeck
- DreamWorks venture with Reliance begins, $825 mln deal done - http://tinyurl.com/mpy6dm10:59 AM Jul 18th from web
- Crowdsourcing the best animated short film through social media - #indiegogo - http://x.vu/317610:48 AM Jul 18th from web
- Movie studios try to harness "Twitter effect" - #indiegogo - http://tinyurl.com/myrz7e10:42 AM Jul 18th from web
- Congrats to the 8 IndieGoGo Tease and Screen winners which will be showcasing at Sausalito Film Fest on Aug 22 - http://bit.ly/4hb1XY12:05 PM Jul 17th from TweetDeck
- Digital distribution sales for film (itunes, amazon, xbox, etc) near $1billion for first half 2009 - #indiegogo - http://bit.ly/ERk0011:48 AM Jul 17th from TweetDeck
- Is Crowdfunding the Future of Journalism? #indiegogo - http://bit.ly/3Aud811:40 AM Jul 17th from TweetDeck
- 16 great funds for filmmakers to get money - #indiegogo - http://bit.ly/11lPAM11:09 AM Jul 17th from TweetDeck
- SnagFilms' Movie Matcher a Gift to Movie Lovers #indiegogo - http://bit.ly/1s6TMl3:59 PM Jul 16th from TweetDeck
- Amazing IndieGoGo customer write-up via @J_Tyson_Harvey: New blog post: IndieGoGo.Com - Build a fan base, get funding. http://bit.ly/18dFjO12:32 PM Jul 16th from TweetDeck
- @J_Tyson_Harvey amazing post about IndieGoGo. Thanks. Is that your blog?12:30 PM Jul 16th from TweetDeck in reply to J_Tyson_Harvey
- Want to start a company? - Here's how 13 savvy entrepreneurs got their start - http://bit.ly/1lIRPx12:26 PM Jul 16th from TweetDeck
- A Guide to Google Analytics and Useful Tools - http://bit.ly/JOksj via @brett12:23 PM Jul 16th from web
- RT @Gennefer Informative doc by Brain Candy on how to build a renewable entertainment franchise model: http://bit.ly/braincandy #indiegogo12:21 PM Jul 16th from web
- YouTube XL Coming Soon to the Boob Tube - #indiegogo - http://bit.ly/w1uZh11:30 AM Jul 16th from TweetDeck
- Will “Crowd-Sourced” Be the Next Big Indie Film Buzzword? - indiegogo - http://bit.ly/X1J1r10:07 AM Jul 16th from TweetDeck
- Last month has been busy= SnagFilms Partners with IndieGoGo; Tease & Screen Call For Entrants & Conf Highlights - http://tinyurl.com/nk5d8412:10 PM Jul 15th from web
- Filmmaker’s Mag 25 New Faces of Independent Film http://bit.ly/Nai43 via @indiewire - #indiegogo congrats to all11:44 AM Jul 15th from web
- RT @Gennefer - Paid online video to overtake free in revenue http://bit.ly/2FecdX (via @apedigital) #indiegogo1:17 AM Jul 15th from web
- Nike
Marketing director “We don’t do advertising any more. We need to become
part of people’s lives and digital allows us to do that.”- ...1:14 AM Jul 15th from TweetDeck
- How much does the latest Harry Potter owe to social media? #indiegogo - http://bit.ly/2S06kV12:38 AM Jul 15th from TweetDeck
- When Social Media & PR Matters More Than SEO #indiegogo - http://bit.ly/Y5TWy3:39 PM Jul 14th from TweetDeck
- RT @RangeLifeEnt SUCH a good post by @FilmmakerMag over on the blog re; story pitch and email etiquette - http://tinyurl.com/lzt33v2:26 PM Jul 14th from web
- Top 10 Media stories coming out of the Sun Valley Conference from an insider, @TedLeonsis, #indiegogo - http://bit.ly/kYz9812:17 PM Jul 14th from TweetDeck
- Should you hire a social media expert? - http://bit.ly/10bqp212:04 PM Jul 14th from TweetDeck
- Week-O-Tweet #13 #indiegogo - http://bit.ly/FDL1z2:10 AM Jul 14th from TweetDeck
- Another IndieGoGo shoutout - http://bit.ly/1aNTLQ1:46 AM Jul 14th from TweetDeck
- @NoRestrictions You should consider using the IndieGoGo/Sonicbids relationship to get your trailer song - http://bit.ly/cb3ix10:02 PM Jul 13th from TweetDeck
- Is Amazon set to buy Netflix? - http://bit.ly/c86AW6:54 PM Jul 13th from TweetDeck
- Not just a novel -- a transmedia experience. Book comes with cards, photos, and phone numbers - http://bit.ly/tvpWZ6:48 PM Jul 13th from TweetDeck
- Spain’s Big Three Book Publishers to Form New Digital Distributor - http://bit.ly/17qBPC11:56 AM Jul 13th from TweetDeck
By Saskia Wilson-Brown, originally for Current TV
Congratulations! You have succeeded in making a video, and have
successfully uploaded it to one of many fine online video hosting
sites. That, for some of us, may feel like an achievement in itself.
But let’s get real for a second: So what? It only counts if people see it.
Be
it a short documentary, an indie animation, a video blog or even a
slide show of your niece’s 3rd birthday party (and we sincerely hope
it’s not the latter), there are tons of ways that you can maximize your
audience and help turn your video into a viral hit.
This is a 5-part weekly blog series that will provide an introduction on how to best get eyeballs to your content. Simple.
Episode 5 follows. Catch other episodes here:
FINAL BLOG: MY FAVORITE RESOURCES FOR FILMMAKERS
Cogs of the viral machine: Designed to help the most popular
websites bubble up to people’s attention, these sites all allow you to
add some weight to your selected webpage, and purport to reflect what
the world is looking at, online. There are literally hundreds of them,
but here are the best.
Social Networking sites: Go make some friends, and promote
yourself, too! Don’t be obnoxious, remember people are not keen on
being marketed to. They are keen, however, on making friends with cool
people who happen to have amazing projects.
Video hosting sites: There are, like social networking
sites, a ton of these. Here are the ones most commonly used, and which
also contain a heavy community influence.
Learn some basics of HTML: These basics and tutorials will only come in handy.
Press releases: Handy resources for writing press releases.
Self-Distribution/community: Learn tips from filmmakers and distribution experts for how to best get your content out into the world.
- IndieGoGo: Meet with hordes of film fans, audiences and makers alike. http://www.indiegogo.com
- Swarm of Angels: A groundbreaking project to create a £1
million film and give it away to over 1 million people using the
Internet and a global community of members. http://aswarmofangels.com/
- Workbook Project: A handy how-to on self-distribution from
Lance Weiler and friends, with a theatrical mapping project and amazing
DIY distribution and marketing tips. http://www.workbookproject.com/
- Shooting People: Jobs, resources, calendar and discussion for crew and actors. http://www.shootingpeople.com
- B-Side: B-side is the home for independent festival films, and the millions of fans who love them. http://www.bside.com/
- Withoutabox.com: Everything for the independent filmmaker,
from social networking to message boards. Be sure to post about your
video in their very active message boards section.
http://www.withoutbox.com/
- Film Festival Secrets: From B-Sider and festival expert
Chris Holland. If you subscribe, you get a PDF of copy of his book,
which is basically the best run-down of the contemporary festival
scene. http://filmfestivalsecrets.blogspot.com/
- Filmmaker Magazine: Keep an eye out for guest columnist Jon Reiss about his self-distribution initiatives. http://www.filmmakermagazine.com/
- Youtube Screening Room: The section on Youtube that highlights some of the best independent films being made and distributed online. http://www.youtube.com/user/ytscreeningroom
- IndieFlix: Dedicated to providing a forum for filmmakers
and their audience to interact, and to building a community that
translates artistic vision into commercial success. They sell films
online through DVD orders or streaming. http://www.indieflix.com/
- Spout: Movie reviews, ratings, details, synopsis, summary
and new movie trailers. Discuss films in the movie groups & use the
tools to get your work out there. http://www.spout.com/
Fundraising: Goes without saying that to make a film, you
often need some cash. Micro-funding from friends and family often is a
wonderful first step, and some of these sites provide widgets and other
tools to blanket the web.
- IndieGoGo: Finance your project with micro-payments from your friends and contacts. Sheer brilliance. http://www.indiegogo.com
- Pledgie.com: Sign in with your twitter account, set
specific goals, spread the word. Remarkably simple, but you’re on your
own with getting the word out.
- Don't forget about on the ground events: Bake sale, car
wash… A little goes a long way, so if you have the energy, there’s
nothing for fostering support for your film like having the lead
actress washing someone’s car.
Need to be inspired? Google these people and learn from the pros.
- Lance Weiler
- Arin Crumley & Susan Buice
- M Dot Strange
- Tiffany Shlain
- Matt Hanson
- Timo Vuorensola
- Jon Reiss
GO GET’EM TIGER.
 Thanks to all who submitted for the first ever Tease & Screen event. The quality and quantity of submissions were amazing! So much so, the selection committee couldn't just pick one Tease. Ranging from pro-tax romantic comedies to documentaries empowering cities and summer campers, these teases and screen will make you laugh, cry, cheer, and wonder in all new ways. Please join us in congratulating the following films who will tease or screen their work to an audience of industry veterans and film lovers at the Sausalito Film Festival taking place August 21-23, 2009. Tickets for IndieGoGo's "Tease & Screen" will include access to IndieGoGo's after-party: "Where Internet & Film Collide - Sausalito." Tickets to go on sale soon on the Sausalito Film Festival's website.
SCREENING SELECTION
When you go to the Projects Listing page, you can find projects by filtering or clicking on tags.
1. Filtering displays the projects by IndieGoGo category: Featured, Active, New This Month & All. The Advanced Search allows you to search by keyword or location. 2. Clicking on Tags displays projects by tags (the self-selected categories). Tags range from type of project (music, writing, film or invention) to topical or thematic descriptors like love or environmental. So start clicking and enjoy the exploration! If you discover something you like, take action:
- Share
- Fund & get perks
- Comment
- and help bring the project to life!
A weekly dose of favorite IndieGoGo posts. Follow at @GoGoSlava and @GoGoDanae
- @christydena @Jeff_Gomez - awesome - story architect! - so well explained -http://bit.ly/Mjvtu12:56 AM Jul 12th from web in reply to christydena
- RT @LanceWeiler: DIY DAYS Philly 8/1-program http://tinyurl.com/mco986 : 20+ speakers + @rushkoff, FREE day of talks & workshops #indiegogo1:31 PM Jul 11th from TweetDeck
- Warner Digital launches online visual albums - http://bit.ly/YVsuy1:28 PM Jul 11th from TweetDeck
- 10 ideas to monetize twitter and real time internet (from the pros) - http://bit.ly/GPtrl10:03 AM Jul 11th from TweetDeck
- Power to the Pixel seeks cross-media projects - Cash, Producers, and European Distributors to gain - http://bit.ly/pswzA #indiegogo #PttP5:23 AM Jul 11th from web
- Best Buy's Digital Land Grab -#indiegogo - http://bit.ly/1nvxFe11:17 AM Jul 10th from TweetDeck
- RT @BoxElderMovie Check out our new profile on indiegogo (it's like imdb meets facebook): http://www.indiegogo.com/Bo...9:19 PM Jul 9th from web
- New Fund Seeks to Support Socially Conscious Docs - #indiegogo - http://bit.ly/o5XbF8:55 PM Jul 9th from TweetDeck
- RT @emgollie How community arts organizations are using social media. http://bit.ly/3zy3kC #indiegogo6:05 PM Jul 8th from TweetDeck
- $1.5M for Filmmakers? Cinereach and Sundance Unveil Three-Year Grant Program - http://bit.ly/KKgJy5:16 PM Jul 8th from TweetDeck
- why hulu succeeded as other video sites failed - http://bit.ly/7ashI #indiegogo4:22 PM Jul 8th from web
- I am loving the IndieGoGo / Snagfilms widget on Indiewire.com - check it out. check out the cool films in progress2:59 PM Jul 8th from web
- Digital cinema picking up momentum #indiegogo - http://bit.ly/jdGIX11:14 AM Jul 7th from TweetDeck
- rt @BoingBoing Famous and obscure musicians benefit from free downloads http://tinyurl.com/m6qwgr #indiegogo3:07 AM Jul 7th from web
- RT @fromthehip: good resources for doc filmmakers http://digitalbootcamp.wiki...2:58 AM Jul 7th from TweetDeck
- Amazed by all the "Tease & Screen" - http://bit.ly/g3FD0 entry from filmmakers #indiegogo7:18 PM Jul 6th from web
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