Marshall Herskovitz is the President of the Producers Guild of America and the longtime creative partner of Edward Zwick. Marshall has produced an acclaimed list of films and TV series including: “Legends of the Fall”, “Traffic”, “I Am Sam”, “The Last Samurai”, “Blood Diamond”, “thirtysomething”, “My So-Called Life”, and “Once and Again.” He also directed “Jack the Bear” and “Dangerous Beauty”. In 2007 Herskovitz migrated to the Internet with “quarterlife”, the ground-breaking online series and social network dedicated to artistic, activist twentysomethings. Less than a year after launch, the fast-growing website www.quarterlife.com has become an international destination with members in 60 countries, and the series has become the third most successful scripted program in Internet history. Herskovitz is a longtime environmentalist, having served on the board of several organizations dedicated to preserving America’s precious natural resources. He is also a founding member of the 1Sky campaign.
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GoGoSlava and I sat down with Marshall to discuss Quarterlife, Marshall's next big project - the Produced By Conference, and all the tips, tactics and techniques Marshall has learned from straddling the worlds of Hollywood and digital entertainment. We documented it all on video. Enjoy IndieGoGo's latest 6Q with Marshall Herskovitz.
Q1. Tell us about Quarterlife- your online series and social network? (~6 min)
Q2. How did you identify, target and build your audience for Quarterlife? (~1.5 min)
Q3. What role did the internet play in Quarterlife's growth? (~1 min)
Q4. Given your traditional and online experience, what marketing and promotional tactics would you recommend nowadays? (~2 min)
Great Interview,
It really is ALL about great content. You have that, people will naturally word of mouth it.
My objective is to also do an online pilot, with the view to an online series.
Thanks for posting this.
David
Posted by: david baker | June 01, 2009 at 12:09 PM