Win a All Access Pass to the 2009 Slamdance Film Festival ($330 value)

We just rolled out a slate of new audience-building tools (click on icons for announcements). 

  

The Contest:
Use these new tools to drive fans to your project profile.  The IndieGoGo member who generates the most referrals in the next two days will win an "All Access" Slamdance Pass worth $330.  

How To Enter:
Email info@indiegogo.com with "DIWO Contest" in the subject line.  In the email body, include a description/list of tactics and tools you used to promote your projects.

How to Track New Fans:
Track your referrals in your stats section on your project profile.

 

Deadline and Prize:
Contest ends Friday, Jan 16 at 11:59 pm EST.  The winner will be announced Saturday morning on the DIWO Download and will receive an "All Access" 2009 Slamdance Film Fesival Pass.  The Pass admits the winner to all Slamdance events including:

• Film Screenings (with front-of-line privileges)
• Parties
• Fireside chats
• Happy Hours

So if you haven't checked out these tools, get started.  Whether your goal is fundraising, distribution or general awareness, it never hurts to have an embedded audience - your online marketing army.  Good luck!

IndieGoGo's Sundance Selections: Watch. Note. Follow.

Two films on IndieGoGo were selected for the 2009 Sundance Film Festival: Dirt! The Movie and
We Live in Public.

• Watch their trailers
• Note their screening times
• Follow them on IndieGoGo

Dirt! The Movie
www.indiegogo.com/DirtTheMovie

Sundance Screenings:

• Mon. Jan 19 3:00 p.m.  -  Temple Theatre, Park City
• Tue. Jan 20 noon  -  Temple Theatre, Park City
• Wed. Jan 21 8:30 a.m.  -  Holiday Village Cinema III, Park City
• Fri. Jan 23 9:30 p.m.  -  Temple Theatre, Park City
• Sat. Jan 24 4:30 p.m.  -  Broadway Centre Cinemas IV, SLC 

Sundance Ticket Info

Sundance Screenings:

• Mon. Jan 19 6:00 p.m.  -  Temple Theatre, Park City
• Tue. Jan 20 11:30 a.m.  -  Holiday Village Cinema III, Park City
• Tue. Jan 20 7:30 p.m.  -  Broadway Centre Cinemas IV, SLC
• Thu. Jan 22 6:00 p.m.  -  Screening Room, Sundance Resort
• Fri. Jan 23 9:00 a.m. -  Temple Theatre, Park City
• Sat. Jan 24 2:30 p.m.  -  Holiday Village Cinema III, Park City

Sundance Ticket Info

We Live In Public TRAILER from We Live in Public on Vimeo.

Share IndieGoGo Activity on Facebook using 'Facebook Connect'

Introducing Facebook Connect... you can now login to IndieGoGo with your Facebook credentials and seamlessly share all your IndieGoGo activity with your Facebook friends.

 

Benefits to Filmmakers

• Seamlessly share and promote your IndieGoGo project activity on Facebook through your Wall and Friends' News Feeds
• Login to IndieGoGo with your Facebook login and password
  
  

Benefits to Fans

• Discover and follow IndieGoGo projects and stories through your News Feed 
• Login to IndieGoGo with your Facebook credentials

How to Use Facebook Connect

• Login to IndieGoGo by clicking on the "Facebook Connect" icon under the login fields, or...
  

• Already logged in?  Connect your IndieGoGo account with your Facebook account by clicking on the "Facebook Connect" icon under your username.

  

• Then, enter your Facebook credentials in the pop-up window.

Questions?  Contact us.

Check out other Facebook Tool Announcements:

IndieGoGo Launches Facebook Application - New DIWO Tool!

IndieGoGo Selected "Facebook Connect" Launch Partner

Promote Projects Using New "Share on Facebook & MySpace" Buttons

IndieGoGo Selected as 'Facebook Connect' Launch Partner!

We are excited to be selected along side CNN.com, MyBarackObama.com, TechCrunch and many others to be included as one of Facebook's Connect Launch Partners.

 

What does this mean for IndieGoGo Filmmakers and Fans?  Check out:

Share IndieGoGo Activity on Facebook using "Facebook Connect"

Also read:

IndieGoGo Launches Facebook Application - New DIWO Tool

Promote Projects Using the New "Share on Facebook & MySpace" Buttons

IndieGoGo Launches Facebook Application - New DIWO Tool!

We're excited to announce the launch of our new Facebook application, another DIWO (Do-It-With-Others) tool for filmmakers to engage new audiences and fans to discover new projects.   

 Benefits for Filmmakers:

• Automatic project page on Facebook (seamlessly integrated with IndieGoGo project profile)
  
• Find new fans
• Fundraise on Facebook

Benefits for Fans:

• Discover new IndieGoGo projects
• Contribute on Facebook
• Follow Friends' IndieGoGo activity

 How to Add the Application

• Click: http://apps.new.facebook.com/indiegogo
• Login to Facebook
• Find a project and Take Action: Share, Endorse, Promote or Contribute
• Add an IndieGoGo Profile Box to your Facebook Profile (see instructions below)

How to Add an IndieGoGo Profile Box to Feature a Specific Film on your Facebook Profile

• Login to Facebook
• Click into your App Settings here: http://www.new.facebook.com/editapps.php
• Click on "Edit Settings" for your IndieGoGo Application
• Select the Profile Tab and click on "Add" 

• Go back to the "Home" or "Browse Projects" tabs within the IndieGoGo Facebook Application, and select your Feature Project for your Profile Box by clicking on the Lightning Bolt icon next to the project. Look for your Profile Box in "BOXES" on your Facebook Profile tab.
  

 

• To move your IndieGoGo Profile Box to your Wall, go to your Profile Box in BOXES, click on Edit and Select "Move to Wall tab"

 

Questions?  Contact us.

- The IndieGoGo Team

Check out other Facebook Tool Announcements:

Share IndieGoGo Activity on Facebook Using "Facebook Connect"

IndieGoGo Selected as "Facebook Connect" Launch Partner

Promote Projects Using New "Share on Facebook & MySpace" Buttons

Introducing RSS Feeds for Every Profile!

Fans can now follow profile Announcements via RSS on IndieGoGo.

(What is RSS? See video below.)

Announcements are a great way to keep you and/or your project top of mind.  Consistent engagement builds loyalty and is the groundwork for authentic, grassroots marketing.

Two Ways To Get Announcements: Email & RSS (NEW!)
Each time you make an Announcement on your project, individual or organization profile, your followers (those who have contributed, followed, or commented on your profile) get notified via email or now RSS!

To receive Announcements via RSS, fans can simply "Subscribe to your Announcements" by clicking on the RSS icon in the ANNOUNCEMENTS section of WHAT'S NEW window.

 

Reminder: Great reasons for Announcements include:

• Awards
• Press
• New/fresh content on your profile (e.g. trailer, rough footage, bloopers, video blog, etc.)
• Casting calls & announcements
• Progress updates
• Festival acceptances
• Fundraising/Promotion Calls to Action.  For example:

1. "Share my project on Facebook/MySpace" using IndieGoGo's new Facebook/MySpace buttons in the PROMOTE section or
2. "Invite your email contacts to check out my project" using the new Gmail/Hotmail/Yahoo Email Invite Tool.

Let Your Fans Know about RSS!

To let your fans know they can Subscribe to your Announcements via RSS, post an Announcement informing them of such.  Here's a sample Announcement:

"Enjoy getting updates on [insert project name] via email?  Now you can get them via RSS.  To subscribe to my Announcements, just click on the RSS icon in either the Announcements or Take Action section of my profile.  Thanks for helping me make independent happen.  Cheers!"

What is RSS?  Watch this:

5 Useful Blogging Tips

Slate.com posted a few great tips on how to blog from famous bloggers like Ariana Huffington and Om Malik.  While posting announcements on your IndieGoGo profile is a little bit different than writing on a regular blog, there are still some very familiar elements. Fans want to know how filmmakers are doing, and blogging (or Twittering) is the best way to do it. Here are some of Slate.com's tips listed below, and how you can translate them into a successful campaign for your project.

1) Set a schedule, blog often

Like I said before, fans want to know what's going on with a project or a filmmaker. Keep them up to date by blogging as often as you can. Commit to posting once or twice a week. As you do it more, you'll get used to it. Fans will appreciate your posts.

2) Don't worry if your post sucks

You don't have to have the best writing in the world to blog. You don't need to spend an hour on each post. People like short, quick-hitting posts, so you should keep it that way. It takes time to get used to writing, but the key is to be consistent.

3) Write casually but clearly

Keep a conversational tone in your writing, as if you were talking to a friend. Short, clear sentences are the way to go. That makes it easier for your audience to read. The last thing you want is for them to get bored.

4) Pictures

Use the media section in your IndieGoGo profile to do this. Post as many pictures as you can- production stills and the like. People like seeing images and this will increase the traffic on your IndieGoGo project.

5) Don't worry about traffic.

Just write. Don't worry about who is reading. As long as you are enjoying yourself by writing, people will gravitate to you.

Use this advice and you'll be a great blogger in no time. Remember that all your IndieGoGo friends receive an e-mail when you post an Announcement. They can also subscribe to an RSS feed so they can stay up to date with your announcements. To subscribe, just click on the orange icon in the announcements section of each profile. Announcements are a great way to have a blog without actually having to make or maintain one. For some more blogging tips, check out the Slate.com article here.