Want to know how many project views your twitter campaign drove? Or how many referrals your friend's Facebook post brought? Or the contributions that resulted from a blog write-up? Here's your data!
Now You Can Track Your Fundraising Success...
Views: total number of visits to your page
Funders: number of contributors
Funds contributions: money raised
Referrals: number of visits that result from someone sharing your project using widgets, twitter, google buzz, facebook and emails (from the SHARE WITH FRIENDS section)
Favorites: number of IndieGoGo members who have added your project to their Favorites
Requests to visit: number of times someone has requested your project come to their town
...And See Who is Driving Traffic & Dollars to Your Project
See which fans, influencers and organizations have promoted your project...
...and how many referrals and dollars have resulted from their promotion
What are the options for funding? Incubators, mentors and more. This session will discuss the new ideas that are driving the next generation of financing. We’ll discuss crowd funding and the ways that businesses are getting from a good concept to a successful business. As part of our discussion, one of the top law firms for entrepreneurs, Cooley Godward will help sift through what works and what doesn’t.
Moderator:
Nathan Beckord - Founder and Principal, VentureArchetypes
Nathan Beckord has been consulting to startups for over 10 years. As Founder and Principal of VentureArchetypes, he has worked with more than 100 companies across a broad range of industries-- from software, SaaS, and social media, to mobile/wireless, entertainment, and consumer products. His startup clients have collectively raised more than $88 million in seed, Series A, and Series B financing. He has also served in interim CFO and Business Development roles, and helped several firms structure key strategic partnerships with Fortune 500 companies.
Speakers:
Ankit Agarwal - Founder and CEO, Micello, Inc
Ankit is the Founder and CEO of Micello, Inc. Micello is the leader in creating accurate indoor maps of places of interest; shopping malls, college campuses, airports, convention centers, etc, and making it available on any internet enabled device. In addition to his role as CEO, Ankit focuses on core product development and well as overseeing the development of various maps in Micello’s indoor map network. Micello unveiled at the prestigious DEMOfall 2009 conference in San Diego and has been featured in national newspapers and popular technology blogs all over the world.
Prior to Micello, Ankit was pursuing his Bachelors in Science in Chemical Engineering from the University of California at Davis. While in school, he competed for and won the highly coveted internship to the Clorox R&D facility in Pleasanton, CA. At Clorox, Ankit worked with the Product Development for New Business Group. Ankit also worked at Tesoro's Golden Eagle Refinery at two separate occasions, first in Operations, and second in Process Engineering. Both times, he was involved in refinery projects to optimize various stream processes.
Eric Tobias - Special Counsel, Technology Transactions, Cooley Godward Kronish
Eric Tobias is Special Counsel in the Technology Transactions practice group and a member of Cooley Godward Kronish's Business department. He joined the Firm in 2009 and is resident in the Reston, Virginia office. Eric’s practice focuses primarily on online media and technology related transactions including matters related to the sale of online advertising and sponsorships, marketing agreements, content and software licensing, distribution arrangements, product development, electronic commerce, outsourcing, and strategic relationships.
In the 10 years prior to joining Cooley, Eric held senior legal positions at online media and technology companies. Eric was responsible for media and technology issues, including privacy at Everyday Health, the operator of the largest advertising network of health, diet and fitness websites. As General Counsel at e-Security, a software company in the security space, he helped engineer the sale of the company. At MicroStrategy, Eric was responsible for technology and media matters associated with MicroStrategy’s internet subsidiary, Strategy.com. Eric’s experience as in-house counsel allows him to provide practical legal advice that helps his clients balance legal risks and business benefits. Eric was formerly an associate in the Washington, DC based law firm now known as DowLohnes. Prior to attending law school, Eric was a book editor at Simon & Schuster in New York where he published a number of national bestsellers.
Danae Ringelmann - Co-founder, IndieGoGo
Danae co-founded IndieGoGo to democratize fundraising. She brings entertainment industry and finance expertise, and serves as an Advisor to The Conversation. Prior to IndieGoGo, Danae was a Securities Analyst at Cowen & Co. where she covered entertainment companies including Pixar, Lions Gate, Disney, and Electronic Arts. Danae also focused on cable network, NFL, newspaper and hedge fund clientele while at JPMorgan's Investment Bank and Private Bank. In the wake of 9/11, Danae co-produced a concert reading of Incident at Vichy, an Arthur Miller play addressing the politically charged topic of racial profiling.
We have an exciting announcement for you today. We acquired Distribber - a super innovative distribution company that gets your completed works onto the various digital distribution channels of the world. Now IndieGoGo offers you a full suite of DIWO (Do-It-With-Others) tools - from fundraising to distribution.
What does this mean for you? More ways to monetize your work and engage your fans! With Distribber, now you can start selling your completed works on iTunes, Netflix and Amazon and:
keep all your rights
get 100% of your revenues
submit once for multiple stores
withdraw your earnings on demand
track sales across stores
Check out our press release below and Distribber here. Start selling your work now!
On April 15th IndieGoGo is hosting Pitch Camp at AFCI’s Locations Trade Show in Santa Monica. Five film projects will be selected to pitch to a panel of Hollywood & Indie Film veterans. The winner will receive over $4,000 in cash and prizes. Details follow.
AFCI Locations Trade Show April 15 – 16, 2010 Doubletree Hotel, Santa Monica, CA
Pitch Camp 12:00 PM – 2:00 PM Pitch your narrative or documentary feature film to a panel of industry veterans. Receive feedback and win cash & prizes! How To Enter Register by creating a project on IndieGoGo and adding the "pitchAFCI" tag. (Instructions) Criteria Filmmakers should submit if their project matches the following criteria:
Project type - feature film or documentary film
Project stage - development, production, a work-in-progress or complete
Purpose of Pitch - fundraising, feedback, or distribution
Projects will be selected based on the information and media presented on their IndieGoGo pitch page. Structure Each selected filmmaker will have 5 minutes to pitch their project. If showing a trailer or clips, they must include that in their 5 minutes. Judges will then have 5 minutes to give feedback. After all five pitches, a winner will be announced! Judging feedback Judges will evaluate and provide feedback on the following:
Quality of the story
Quality of the project's promotional campaign
Quality of the pitch delivery itself
Prize The winner will be awarded:
$1,000
1 (one) industry pass to the "Produced-By Conference" taking place June 4-6, 2010 in Los Angeles
A Film grant of 5,000 feet of film (either 16mm or 35mm film stock - your choice)
Open "Speed Pitching" Session After the finalists pitch and the winner is announced, IndieGoGo will open the floor to filmmakers in the audience to deliver a 2 minute pitch (no videos please). AFCI will select 10 random attendees the day of the live event to compete in this open "Speed Pitching" session. The winner of this session will also receive:
1 (one) industry pass to AFCI's Cineposium (a 2-day AFCI educational event being held November 1-2 in Los Angeles at the Sheraton Universal where film commissions from around the world gather)
Judges The judging panel varies from Hollywood execs to programmers. Pitch Camp is a great opportunity to get feedback from and access to professionals who might be able to help your project - whatever stage it's in. Judges include:
Ravi Mehta: Senior Vice President of Physical Production, Warner Bros. Pictures
Josh Welsh: Director of Talent Development, Film Independent
Chris J. Russo: Independent Feature Accounts, Eastman Kodak Company
Richie Lowell: Director of Development WWE Studios
Timeline
Projects must be tagged by Monday, March 29. Finalists will be announced by Thursday April 8. Pitch Camp is April 15.
Our very own GoGoSlava is hitting the road. He's joined Team South Florida (helmed by social media guru Tammy Camp) to travel hundreds of miles en route to SXSW in Austin, TX completing 50 RIDICULOUS missions as part of the Chevy SXSW Road Trip Challenge!
What You Can Do To Win a Trip to Miami!
Eight teams from across the country are competing in this Chevy Road Trip. To help GoGoSlava and Team Florida win this challenge, here's your challenge and your prize!
Your challenge: Include #sxswSF in all your tweets. Whoever tweets #sxswSF the most wins!
Your prize: Roundtrip ticket to Miami, which includes a VIP pass to an exclusive party sponsored by Chevrolet
Why is GoGoSlava Doing this Ridiculousness?
Because he wants the world to know about ALL the amazing projects on IndieGoGo.
How to Follow GoGoSlava?
GoGoSlava's Chevy is pimped out - literally! Equipped with all the latest tech gadgets that would make even the most sophisticated Web 2.0 cyber-geek salivate, saying GoGoSlava's uber-connected is an understatement! He's been IMing me andtweeting from the road non-stop!
Check out the DIWO Download for exclusive Team Florida video updates! I'll be posting. Also, kkeep checking http://fastlane.gmblogs.com for updated team standings, daily updates, podcasts, interactive maps and more.
How It Works
Over the last few weeks, people submitted fun ideas to @chevrolet via Twitter & Facebook. Chevrolet picked the best 50 missions with which to task the 8 Chevy Road Trip Teams: 10 tasks from the Five Main categories:
Charity (ex: stop at an animal shelter and walk the dogs)
Collection (ex: collect a sample of water from a famous body of water near you)
Physical Challenge (ex: climb a rock wall, or stuff your trunk full of balloons)
Interaction (ex: meet up w/one of your followers and give them a test drive, or get a group of people to sing a famous song, flash-mob style)
Digital Image (ex: take a photo of a cactus or rock that looks uncannily like one of your team members).
On Feb 2, 2010, I joined Nic Baisley at Film Snobbery with David Geertz of Biracy to discuss crowdfunding, and specifically the idea of Kevin Smith testing this ground for his next film. Nic pulled this convo together in light of all the twitter and blog buzz on the topic that day.
GoGoSlava joins a panel of crowdfunding experts this Friday for an online webinar on how to make crwodfunding work for your venture. (See below.) Tickets are $40.
Here's how you can win your FREE ticket:
Twitter about crowdfunding, IndieGoGo or vPanel and include "#indiegogo"
Contest ends Thursday Feb 25
No limit on no. of tweets per twitterer (no bots please :)
* * * * * * * *
1st Twinner: @Merrynell for her tweet at 11:31 am PST, Feb 22:
CERISE is featured on the #indiegogo homepage! Please keep the support coming and help make it happen for CERISE! http://ow.ly/1a1nc
2nd Twinner: @grking for his tweet at 8:17 pm PST, Feb 24: RT @GetStuck: Here's the #indiegogo page for #SLCToo. Please help in any way you can! http://bit.ly/aTxoAn
Crowdfunding has gained momentum in the past several months as a credible new process of raising capital for entrepreneurs and non-profits.
In an era where venture capital funding is difficult at best, and development campaigns are more challenging than ever, crowdfunding is becoming a viable alternative. By identifying groups of like-minded individuals who are willing to donate small sums of money to support your vision, they can provide you with needed capital to fuel your initiative.
Find out how you can make crowdfunding work for you with the latest Shift Worldwide 90-minute virtual panel discussion.
We’ve brought together professionals on the front line of crowdfunding – entrepreneurs who are using it to build their businesses and support non-profits, a legal expert who know the ins and outs of capital development and SEC regulations, and a consultant who has counseled successful startups.
Range of Topics:
Explanation and overview of crowdfunding
Concrete examples of how it has helped entrepreneurs and non-profit organizations
What you need to know regarding Securities & Exchange Commission (SEC) and other government regulations
What you are obligated to owe “stockholders” and other contributors
Specific tactics to implement to help raise funds immediately
Our Distinguished vPanelists:
Nathan Beckord, CEO, Venture Archetypes, San Francisco, CA
Nathan has provided business advisory services for 10 years, and has also led or co-managed several key business development / partnership deals between startups and F500 companies. He is an active speaker and moderator on such topics such as, Startup Business Development, Entrepreneurial Strategy and Capital Sourcing Alternatives.
Kamil is the technical lead for Cameesa.com, a Chicago-based clothing company that uses crowdfunding to let its community of supporters decide what is made by artists who produce the t-shirt designs.
Rick Goossen, CEO, Make Good, Vancouver, BC, Canada
Rick has focused on entrepreneurial strategy and finance for over 20 years. He has written five books, edited five books and written 150 articles. His two most recent books are Entrepreneurial Excellence (2007) and E-Preneur: From Wall Street to Wiki – How to Succeed as a Crowdpreneur™ in the New Virtual Marketplace (2008). His company also is involved with the world’s first crowdfunded “wishing well” atGreedyorNeedy.com
Jenny Kassan, Managing Director, Katovich Law Group, Oakland, CA
Jenny Kassan is an attorney and community development consultant, specializing in environmentally friendly and socially responsible ventures. She is a frequent author on capital and related fund-raising topics for businesses, and created a network called Edge Capital Raising.
Slava co-founded IndieGoGo to empower creative entrepreneurs with Do-It-With-Others (DIWO) tools. He offers expertise in audience-building and social media marketing, and serves as an Advisor to the IFP Film Week and Film Labs. Slava also recently produced the short film Wonder of Seasaws.
Entrepreneurs – anyone with a business idea needing capital: whether you are growing a start up or a software developer working on a ground-breaking application
Anyone connected with non-profit organizations and local chapters of all sizes who need to expand their funding sources
Musicians, designers and any artist seeking to fund creativity
Venture capitalists wanting to stay updated on current funding trends
Schedule (all times in EST):
2:45 – 3:00 p.m.: Log on to vPanel (link is provided once you register)
3:00 – 3:05 p.m.: Introduction of vPanelists
3:05 – 4:00 p.m.: vPanel Discussion
4:00 – 4:30 p.m.: Interactive Q&A session
You do not need a web cam to participate in the vPanel.
IndieGoGo's bundled up and headed to Park City for the Sundance 2010 Film Festival. From panels to parties to red carpet interviews, we got it all. Catch the highlights below.
Interviews
Party
Panels
________________________________________
Interviews
We talked DIWO, crowdfunding,
crowdsourcing and all that good stuff with the filmmakers of Sundance 2010. From "google-optimized titles" to "the importance of following your heart and trusting your gut," these Sundance 2010 filmmakers and their teams reveal what it took to get to this remarkable festival and where they're going next.
Interview with Muhammad Yunus (Nobel Peace Prize Winner, Subject of Sundance Film "To Catch a Dollar")
Interview with Jospeh Godon-Levitt (Founder of HitRecord; Star in Sundance Films "Hesher" & "500 Days of Summer")
6Q with Diane Bell & Chris Byrne of Obselidia (Sundance 2010 Dramatic Competition) - Winner of the Sloane Prize!
Interview with the cast of Obselidia: Gaynor Howe, Frank Hoyt Taylor & Micheal Piccirilli
6Q with Andre Nekrasov (Sundance 2010 World Cinema Documentary Competition)
6Q with Gayle Ferraro of To Catch A Dollar (Sundance 2010)
"Where Internet & Film Collide" - Park City. We co-hosted this
party with IndieFlix and AFCI. Thanks to Mike Hedge for providing the
photos
________________________________________
PANELS
GoGoSlava discussed the changing film industry and filmmaker roles with Adam Chapnick on Steven Beers' NY Film Commission Panel, while GoGoDanae discussed the importance of audience-building with screenwriters (sorry no video from this one).
Paul Gitschner has funded 40 projects on IndieGoGo! Thank you Paul!
As a fundraiser, it's
sometimes hard to remember what it feels like to be a funder. However,
understanding your funders' interests, goals and motivations is key to
your success!. So take a moment to read what our Funder Extraordinaire
had to say about why he funds on IndieGoGo.
"I found out about your site when someone who I helped with
a script, shot a trailer and placed it on Indiegogo to raise funds.
I've since seen other films listed here from
friends and even recommended Indiegogo to some of my local
filmmakers." - Paul
"It's cool to be able to interact with others who have
projects worldwide through your site. That's how it started and then, as a
full time writer, with time on my hands, I got a little carried away." - Paul
"I'm not a major dollar funder. Most of my contributions
are small and a simple 'hello' and show of support, like buying a show ticket. Being in Canada,
I'm not going to go to events nor want them to go through the cost and
bother of mailing stuff. I want to keep up with what filmmakers are
doing, right and wrong." - Paul
"It's more interesting to follow projects once you
have some, even a minor connection. All the horses look the same unless you put place a
bet. Then it's easy watching yours." - Paul
I caught up with Michael Mohan, Anthony Deptula and Stephen Hale of One Too Many Mornings, one of Sundance NEXT films in the festival.
This team did Sundance a little differently than others and harnessed the publicity of the festival to launch distribution. The night One Too Many Mornings premiered at Sundancel, fans could purchase it on their website. Watch, learn and buy this Sundance premiere today.
00:25 1. What are your goals for the film? 00:40 2. Who are your fans and how have you identified/reached out to them? 01:30 3. What tactics did you use for financing? 02:45 4. What role has the internet played in your audience-building efforts? 03:20 5. Plans for distribution? Self-distribution? 04:45 6. How can fans follow you?
2nd Twinner: @
