Robertos career spans almost two decades, working in Spain, Latin America, and the U.S. for top advertising agencies like FCB, Saatchi & Saatchi, Euro RSCG, Ornelas & Associates, Castor Advertising, Casanova Pendrill, and most recently, Grey Global Groups winglatino, as Chief Creative Officer. He has served at the creative helm for clients such as Bank One, US Bank, Diageo Brands, Panasonic, Kmart, Coors, General Motors (GMC), The Home Depot, General Mills, The Partnership for a Drug Free America, Budweiser and Bud-Light among others Armed with an unprecedented experience in a vast range of categories, Roberto brings unique understanding, points-of-view and effective solutions to every creative opportunity.

Roberto has also directed several music videos and advertising spots. His last advertising campaign as a film director was for the Ad Council/AdoptUSKids. “CASI 10”, which began as a simple adventure among friends, turned out to be Roberto’s first documentary.