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At IndieGoGo, we’re passionate about what you're passionate about. Our mission is to enable you to get your ideas funded.
We founded IndieGoGo in 2008 because there are so many people in this world, with great ideas and big dreams, who are looking for the opportunity to get funding. IndieGoGo offers anyone with an idea - creative, cause-related, or entrepreneurial - the tools to effectively build a campaign and raise money.
We operate IndieGoGo based on the principles of opportunity, transparency, and action. We provide the tools for you to build your campaign but you need to put in some legwork crafting your story and doing community building and outreach to get it all started. We provide integrated social media tools, and the more you use them (it's what we like to call DIWO, or Do-It-With-Others) the sooner you will land you on our homepage, in the blog, or in our social media outreach and press.
We love the ideas that come through IndieGoGo and are here to support all of our amazingly ambitious, talented, and creative campaign owners. If you have questions or something's not working right check out our FAQs and blog for tips, or just send our customer happiness team an email!
Wondering who the "we" is behind IndieGoGo? Meet the team:
Danae |
Danae Ringelmann - Founder, COO
Danae co-founded IndieGoGo to democratize fundraising. She brings finance and entertainment industry expertise, and Fast Company Magazine recently named her one of the Top 50 Women Innovators in Technology.
Prior to IndieGoGo, Danae was a Securities Analyst at Cowen & Co. where she covered entertainment companies including Pixar, Lionsgate, Disney, and Electronic Arts. Danae also focused on cable network, NFL, newspaper and hedge fund clientele while at JPMorgan's Investment Bank and Private Bank. In the wake of 9/11, Danae co-produced a concert reading of Incident at Vichy, an Arthur Miller play addressing the politically charged topic of racial profiling.
Danae is a CFA charterholder and holds an MBA from the Haas School of Business at UC Berkeley. Danae graduated with a B.A. in Humanities from UNC-Chapel Hill, where she was a Morehead Scholar and varsity rower. |
Slava |
Slava Rubin - Founder, CEO
Slava co-founded IndieGoGo to empower creative entrepreneurs with Do-It-With-Others (DIWO) tools. He offers expertise in audience-building and social media marketing, and serves as an Advisor to the IFP Film Week and Film Labs. Slava also recently produced the short film Wonder of Seasaws.
Prior to IndieGoGo, Slava was a Strategy Consultant leading growth initiatives for clients ranging from MasterCard to Goldman Sachs to Fedex. He started Music Against Myeloma, an annual charity event raising funds and awareness to fight this rare form of cancer. Slava is also an advisor to the digital gaming company, Romper Games.
Slava is a member of Renaissance Weekend and the KIN Global Summit (Kellogg Innovation Network). He is a former member of the Young Leadership Fund of Chicago and currently a media advisor to multiple Jewish non-profits in NYC.
Slava graduated with a B.S.E. from the Wharton School of Business. He loves food, film, travel, and the World Cup. |
Eric |
Eric Schell - Founder, CTO
Eric co-founded IndieGoGo to bring advances in Internet technology to the creative community. He offers expertise in software development and technology architecture, and is a member of the PayPal Developer Council.
Prior to IndieGoGo, Eric was a Technology Consultant at Diamond Management & Technology Consultants, working for small and large companies alike, to help them take advantage of changes in technology.
Eric was a founder of the Vanguard, the grassroots marketing team of The House Theater of Chicago. He graduated with a B.S. in Computer Science from the University of Colorado at Boulder. Eric also holds an MBA from the Haas School of Business at UC Berkeley. |
Adam |
Adam Chapnick - Chief of Distribution
Adam serves as CEO of Distribber.com, our new-model flat-fee distribution service that places independent films on digital sales platforms such as iTunes, Netflix, and Amazon while allowing filmmakers to keep 100% of their revenue.
Adam speaks regularly on cutting edge distribution strategies at markets, festivals and other film-centric places like Sundance, South By Southwest, Digital Hollywood, AFM, WestDoc, Distribution U at USC, Women In Film, The Conversation, Social Media Week, The Apple Store, American Cinematheque, LA Film School, and elsewhere.
Adam also proudly serves as Vice President of the Board of Directors of the International Documentary Association.
Adam hit a solo home run to win the championship game for his little league team when he was 12; an achievement he has noticed is more impressive and meaningful to him than to others.
He lives in Los Angeles with his wife and two daughters. |
Erica |
Erica Labovitz - Director of Marketing
Erica joined IndieGoGo in 2010 because she believes anyone with a great idea and the passion to act on it, should have the opportunity to raise money. Prior to coming to IndieGoGo, Erica was a Brand Manager at Kraft Foods, Inc. During her tenure at Kraft, she worked on over ten different businesses within the portfolio, including roles on both base business marketing and product innovation.
Erica is also a proud board member of The House Theatre of Chicago, where she recently completed two terms as Treasurer. She also was instrumental in developing the company's On The House program, which was created to give Chicago's inner city youth the opportunity to regularly attend House productions. She spends much of her leisure time in the community and has traveled extensively to volunteer, including time in New Orleans, Israel, and Tanzania.
She holds a Bachelor’s degree in Economics from The Wharton School of Business and a Master's of Science from Northwestern University's School of Education and Social Policy.
Erica is a Cleveland Browns season ticket holder, an amateur triathlete, and a really big fan of karaoke. |
Pepper |
Pepper - CFO (Chief Furriness Officer)
Pepper joined the team in the spring of 2010 after meeting Eric and his wife Meera on Filmore Street outside of Harry's Bar in San Francisco. They were quickly smitten and soon adopted her from Rocket Dog Rescue.
Although her past remains a bit of an enigma, her dogged affectionateness are a welcome addition to the team. Since joining IndieGoGo, her primary responsibilites have included office security and general corporate happiness.
While not napping her days away at IndieGoGo, Pepper enjoys long walks along the beach, chasing after her frisbee and favorite ball at the park, and wrestling with other furry friends. |
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