6Q with Dan Ast of Claire

[Full Interview]

Dan Ast is the writer/director/executive producer of Claire, which has crowdfunded over 70% of it funding goal on IndieGoGo to-date. 

Read Dan's 6Q and watch the Claire trailer below.

1.  What are your goals for Claire?

Claire is the first feature for the entire crew. Along with creating what we hope is a strong film and compelling story, we also hope the project will act as a springboard for more projects in the future.

Another goal of our project was to create a beautiful movie with strong production value for as cheap as possible. Claire is (and was) a total rag tag production, working with what we had available to us when it was available...

2.  How are you identifying, reaching and building your audience?

The internet was our main tool in generating buzz for Claire. We utilized Facebook to send as many friends, family, and even strangers to our IndieGoGo page as possible. We've created our own webpage you can find here: http://www.claireisdead.com/, but have mostly stuck to IndieGoGo as a main avenue when directing others to a site for information on the film. We sent e-mails to everyone in our email contacts, posted constant updates on Facebook, and then begged others to do the same.

We also created short pitch videos before we began filming that highlighted aspects of the story or locations we thought were interesting, and continued this trend over the summer during production with short on-set videos usually highlighting how much we were doing with so little money and how far even the smallest donation could carry us. To save time and money, we...

Read Full 6Q Interview.