Prepare To Experience A Spine-Tingling Supernatural Game

Halloween 2011, San Francisco. Eccentric UK producer, Oliver Drew, arrives in the foggy city with a mystical old Zoetrope he claims will open up the spirit world as an entertainment platform.

Everyone thinks he's off his rocker, but then he suddenly disappears leaving his hotel room a supernatural crime scene..

Occult Transmedia Producer Oliver Drew, visit his hotel room.

In this immersive storytelling experience you are recruited as a Paranormal Investigator and given access to Oliver's mobile phone as a means to find him, but there's a catch - it's haunted!

You will decipher odd private emails, listen to chilling voicemails, scan QR codes to unlock hidden content, take creepy calls from ghosts and phantoms, discover frightening video and audio content and find clues to break the hex on his secret documents; but, be warned: a wicked and terrifying force is calling. 

Welcome to horror Alternative Reality Game Zoetrap - a world where Victorian Occultism collides with 21st Century technology to take you on a terrifying ride through the spirit world.

Find out what the connections are between Tarot cards and the infamous 'Prisoner L'

How do I play?

This Halloween Horror narrative is played out across real world events, the Web, an App and print products during the three-day StoryWorld Conference & Expo in San Francisco, October 31 - November 2. You don't have to be there to join in: the journey has already begun... follow Oliver @_zoetrap

Why are we fundraising?

We successfully gained a sponsor to develop and code the App for this experience. AppFurnace, based in Bristol, UK, pledged 5,000 to build our App. This is the main reason we have been able to get so far on a shoestring budget. However! We really need more help towards the print and real world production costs for the event to make it a more frightening and immersive experience for those who play. Those elements include:

•  Newspaper articles
•  A ghost pamphlet 
  
•  Bespoke Tarot cards 
  
• Theatrical props and costumes
  
• A final party where players get to decide Oliver Drew's fate and find out what really happened. 
  

A peak inside the Zoetrap App..

Why Should You Care?

Most importantly because this is an exciting experiment in multiplatform storytelling and if you're going to the StoryWorld conference in San Francisco it will be a Halloween experience you won't want to miss.

Also, if we don't reach our fundraising goal we will have a great App and loads of brilliant ideas but won't be able to create the really exciting three-day event that will show off the full potential of the project.  

Zoetrap deserves to be shown off to its full potential and the only way for this to happen is for you to give a little!  In return, there are several perks and each and everyone of you will receive a special mention on our website and get a link to view the documentary online after completion. 

Why The Documentary Needs Support

If we are able to raise more than the target amount we will put the rest towards the post-production costs. The documentary will include behind-the-scenes footage and interview, footage of the events taking place in San Francisco, interviews with players and an original music score.

We believe the documentary will:

• Introduce new audiences to a different kind of storytelling.
• Showcase the project and be a case study that can help others interested in telling stories over multiple platforms to see the potential. 
• Be great PR for the art of transmedia storytelling and enhance understanding of innovative practice. 
• Be a guide for students of transmedia.
• Inform future artistic practices and debates about the possibilities and limitations of multiplatform storytelling. 

There Are Other Ways You Can Help!

Word of mouth can go a long way in helping us. Please tweet about the project, share it on Facebook and other social network sites, blog and tell people about Zoetrap if the project inspires you.

Please also play along with the story by communicating with our character Oliver Drew on Twitter @_zoetrap.

Thank you all for your help and support.

The Talent

Hannah Wood: Creative Director of Zoetrap, Author, Multiplatform Writer, Producer, Journalist and PhD Researcher. Hannah's short fiction and poetry has been published in Konch Magazine, an Ishmael Reed print anthology and is forthcoming in Blackbird. She's written social network fiction and is currently developing a multiplatform thriller science fiction as part of her PhD in transmedia storytelling. She is a commissioned artist on an iDAT project integrating body data into art, works across national and local press as a reporter and editor and has worked on multiplatform projects for the BBC. 

Tara Lea Davies: Documentary Director for Zoetrap and Producer. Tara has worked as a production assistant on television programmes including Nuts and Bolts, worked on the Glory Glory Man United music video (Feat. Jenny Bae) and has toured Italy whilst working in theatre in education. She has worked as a freelance writer and in production of various short films. 

Dylan Wyn Owen: Writer, Illustrator and Visual Effects Artist. Dylan has worked in digital visual effects and animation on a number of feature film and commercial projects. His credits as Compositor range from Ironclad, Prince of Persia: The Sands of Time to Fast and Furious and Beverly Hills Chihuahua. Prior to this Dylan was a traditional, hand-drawn animator and illustrator, also providing character design and storyboards. He has worked on multiplatform projects for the BBC. 

Robbie Brewster: Film Director, Producer and Illustrator. Having previously worked in post-production at Derwen, Robbie now works for S4C in broadcast transmission. He has directed music video programmes The Electric Chair and Shotgun Slideshow for ITV Wales and promos for S4C's digital music programme Bandit. His short films have screened at film festivals across the UK and Europe and he has worked on multiplatform projects for the BBC and S4C. He's now working as a digital producer on personal multiplatform projects and interactive books for tablets and mobile platforms. 

Simon Stratton: Writer and Producer. Simon is a comedy performer and writer whose short film Get Miles won the John Brabourne Award for Comedy and will now be produced by Working Title. In 2009, he reached the regional final of the FHM Standup Hero Award after spending a year on the standup comedy circuit. His short stories have been published in a Ziv Navoth anthology, while his poetry has been published by Ragged Raven Press.

Mali Tudno Jones: Writer and Actor. Mali is a writer and actress with a Diploma in Acting from the London Academy of Music and Dramatic Art. She devised and co-wrote Morfa for Theatre Na nOg, and has performed as an actress with Theatre Na nOg and Mappa Mundi. Mali is also a social media consultant and has worked on multiplatform projects for the BBC and S4C.

Natalie Clements: Film Director, Camerawoman and Editor. Natalie is a freelance self-shooting pd/content creator and has recently worked on feature films Ironclad and Devil's Bridge in addition to a number of music videos and corporate work. Her most recent work is creating the 'making of' documentary which runs alongside the It's My Shout Productions Summer shorts programme. She has worked on multiplatform projects for the BBC.

Gareth Milton Griffiths: Actor (playing Oliver Drew) and Producer. Gareth will be familiar to viewers of television drama in Wales due to his appearance as an actor in programme including S4C's Caerdydd and BBC Wales' Crash. He has produced and directed a number of short films for the web and is an experienced script editor. Gareth has recently formed a web design company called Really Simple Solutions. Its aim is to help small/medium sized businesses digitise and market themselves online. 

Tom Beardshaw: Producer and Social Media expert. Tom is the director and co-owner of NativeHQ, a digital/social media consultancy partnership whose clients include the National Assembly for Wales andTheatre Wales. He is also the co-founder and publisher of www.dad.info, a free online information resource for fathers. He co-ordinated a live blogging team for the Port Talbot Passion, working with Michael Sheen.

Leusa Llewelyn: Writer and Producer. Leusa is a published author, having written children's novels for the publisher Y Lolfa. Leusa works for Literature Wales, has contributed to many of the Welsh literary and academic magazines, including Barn and Taliesin, and has worked on multiplatform projects for the BBC. 

Jon Maguire: Musician and Sound Designer. Jon runs a recording project called Recordio whose clients include Virgin Records. He has worked in sound engineering at live events, music industry management and in corporate media with White Hart Multimedia. He is in the band Editions and is one half of LilyGreen and Maguire who have just been signed to Warner Bros.

Medina Bailey: Writer and Journalist. Medina has worked as an editor for print and online magazines including Buzz and a number of trade magazines and website. She has also worked on multiplatform projects for the BBC. 

Tina Jenkins: Author and Producer. Tina has worked in television and radio in the UK and Los Angeles, as a producer/director and screenwriter. Her list of television credits includes Panorama, ITN and The Travel Show, in addition to many one-off factual programmes. As a writer, her screenplay Nine Lives sold to Working Title and her novel The Waking published by Macmillan has sold in ten counties and been optioned by Primrose Hill Films.