The Purpose
Powerhouse Physiques, LLC. provides personal training, workout consultations, and healthy diet regimens for men and women. However, the purpose behind Powerhouse Physiques "The Brand" goes far beyond promoting healthy lifestyles.
Powerhouse Physiques was founded by Fitness Professional,Motivational Speaker,and Entreprenuer, Anowa Adjah. It was created to fill the void of curvier women in the Health and Fitness Industry. Standing 5'10 inches tall and weighing a hefty 206 pounds, Anowa encountered great difficulty breaking into the Fitness World. Although there was an emergence of Full-Figured women in other genres of the industry, there was a lack of curvier women in the Health and Fitness realm. Despite what was shown in mainstream media, Anowa was aware that there were plenty of curvier women, like herself, that shared her same passion for Fitness. In addition, Anowa understood being fit did not have to fall in line with losing your curves.
Although Anowa was an accomplished athlete and Fitness professional, she wanted to draw mainstream attention to the issue. She began recording her workout sessions and uploading it to YouTube. The response was huge! Few believed this 200-pound curvy female was in shape! Anowa received floods of emails from people grateful to see a woman with her physique promoting Fitness.
Anowa's popularity did not stop with Women, there were many men that were equally shocked with her Fitness abilities. Many people wanted to learn the secret behind Anowa's success? Even though, Anowa shared her clients' testimonials on her website,the public wanted more information. As a result, Anowa decided to create the Powerhouse Physiques Workout DVD series catering to men and women of all shapes and sizes!
The Impact
What makes the Powerhouse Physiques Workout DVD series different from the rest is the exercises are modified for women trying to maintain their curves and lose weight! The key behind the Powerhouse Physiques system is: Sculpting,Strengthening and Stretching the body. Although,this workout DVD will garner a huge female audience,this system will benefit many men.The exercises in the DVD have been created to build core strength, sculpt/tone, and improve flexibility. The "Powerhouse Core Strength and Stretch Toning System" is the key to functional everyday movement! Everyone from Beginner to Intermediate/Advanced Fitness levels will feel the benefits of a Powerhouse Workout. These exercises have been successfully tested on Anowa's clients and fellow fitness professionals. Besides weight loss, many of them saw improvement in their core strength and flexibility!
Anowa is encouraging people to stop allowing the scale determine their worth.With the success of this DVD series, Anowa will prove Curves and Muscle are no longer an oxymoron!
What Your Contribution Pays For
In order to make this Powerhouse Physiques Workout DVD series a success we are looking to raise $13,000. This money will provide the necessary entities towards developing a "Quality" Workout DVD series and launching a successful promotional campaign! The reason we wanted to raise the money, instead of using a sponsor was to show the public demand for this product.
The money will cover the cost of:
Video Shoot/Production, Studio Rental Cost, Video Packaging and DVD (for EACH SERIES), Photography/Graphic Designs, Patent/Copyright, Exercise Equipment, and promotional material/advertisements to promote the DVD series. If we are not able to reach our goal we will only be able to release two workout series. To make more of an impact, we want to launch the full series.
The full series will include: Full Body, Abs/Core, Flexibility and Lower Body! The Full Body Workout DVD will be directed towards the female audience, however the ABS/ Core, and Flexibility Series are catered towards both Men and Women.
Let Your Friends Know
As I said before, this POWERHOUSE Workout DVD series will benefit many people so please share the links provided and spread the word! This DVD series will not only help people get into shape, it will inspire them to choose a healthier way of living!
Created By:
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Anowa AdjahThe Mover and Shaker