The Workbook Project was created by Lance Weiler.

It's an open source social experiment for content creators - including tips on projects, software, hardware, & tricks of the trade from those that have lived it!
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DIY DAYS NYC video: A dinner gathering
Description: For DIY DAYS NYC we ended up doing a different format then the other events in LA, SF and Boston. The NYC event was a casual dinner gathering and an open discussion. The evening was made possible thanks to Storybids and indieGoGo. It was an evening of good food and conversation. Dinner guests included Ted Hope, Faye Dunaway, Lance Hammer, Susan Buice, Paul Rachman, Lance Weiler, Arin Crumley, Joseph Morin, ...
Tags: diydays  news  biz  discussion  nyc  Published: Mon Nov 17
Culture Hacker: Shifting Your Paradigm in Three Easy, Painless Steps
Description: Nick Braccia reports - I’m new to the WBP crew and wanted to kick-off my involvement with a brief and practical outline of introductory steps to help you make the transition from mono-media storyteller (in this case, film) to transmedia storyteller. In time, this evolution will help you to grow (and strengthen) your audience.
Like many contemporary transmedia story architects, I was first exposed to this expansive medium back in 2001, ...
Tags: arg  cross-media  gaming  news  tansmedia  Published: Thu Nov 13
INTERVIEW: The Future of the Internet Video Business, with Fred Seibert
Description: Scott Kirsner sat down with Fred Seibert the other day to have a discussion about the future of web content. Fred Seibert was a key creative force at Nickelodeon, MTV, and Hanna Barbera, and now runs nextnewnetworks and Frederator, both of which focus on creating and distributing content for the digital realm, and building communities around it.
Tags: interview  news  vid  biz  cinematech  content  newmodels  web2.0 
Published: Tue Nov 11
MOTIVE: Fractured audience: how to find & appeal to it
Description: Alex Johnson reports - A couple of weeks ago I took part in Power to the Pixel, a three day Digital Distribution & Film Innovation Forum in London. I gave a 15 minute presentation on the following issues: As technology shifts, audiences are evolving at a startling rate. Who are they, where are they, and what are they doing? How does the media producer keep up with and define ...
Tags: motive  news  analysis  audience  behavior  casestudy  conference  consumption  demographic  habits  presentation  psychographic 
Published: Wed Nov 05
POWER TO THE PIXEL video: Timo Vuorensola
Description:

Power the Pixel videos are now live. Timo Vuorensola explains how he and his team fully embraced the concept of crowd-sourcing. Star Wreck: In the Pirkinning was a huge collaborative effort made by a core group of 5 people in Finland, and a community of about 3,000 volunteers from around the world. The film was a major online hit and has been downloaded over 8 million times.
Tags: casestudy  news  distribution  howto  pttp  starwreck  vid 
Published: Wed Nov 05
POLLINATE: @ Arin Crumley: “How Do You See Your Relationship With Your Audience?”
Description: Lisa Salem reports - At Power to the Pixel, I asked Arin Crumley and M Dot Strange the same three questions:

How do you see your relationship with your audience?
How do you integrate your audience into your lifestyle?
How do you compartmentalize your audience community into the big picture of what you’re doing?

I was curious to see how they were going to interpret them.
Arin’s answers turned into a 90 minute thought-trail (I’d ...
Tags: news  pollinate  Published: Sun Nov 02
POLLINATE: @ M dot Strange “The Art of Alienating The Right People”
Description: Lisa Salem reports - This is the first in a series of posts out of Power to the Pixel 2008 - which was a pretty mind-blowing experience for me. M dot Strange was the first person I interviewed and he quickly got me questioning some of my assumptions about whether or not you get to choose your core audience, or whether it’s actually them who choose you:

On the Power to ...
Tags: pollinate  audience  interview  mdotstrange  powertothepixel  Published: Fri Oct 31
NEW BREED: Tour De Fours: Episode 2
Description: 4 films, 35 cities, 1 van - welcome to the Rangelife DIY tour. We catch up with the boys in Santa Fe, where they prank Steven Seagall, sing karaoke, and get beer sprayed in their faces. Actually just Brian on that last one. WATCH THE VIDEO

Tags: newbreed  news  distro  diy  rangelife  tour 
Published: Wed Oct 29
DIY DAYS video: Content is King but are the outlets and services listening?
Description:

As the landscape changes new outlets and services are emerging. With so many choices what is a filmmaker to do? But most importantly what are they going to do for you? The system is in flux and there are no rules. This is your chance to let your voice be heard: have a say in how outlets and services think about working with you and for you. Panelists: Scilla Andreen ...
Tags: diydays  news  caachi  currenttv  distributors  heretic  indieflix  outlets  services  vid  youtube 
Published: Tue Oct 28
POWER TO THE PIXEL - Jamie King
Description: STEAL THIS FILM, a documentary about file sharing was released in 2006 via torrents and to date over 6 million people have downloaded the film for free. The following podcast is from director Jamie King’s case study which was presented earlier today at the Power to the Pixel conference in London.
Jamie is currently working on a VODO, a voluntary donation system for distributing films via torrents.
Tags: event  news  casestudy  conference  filesharing  jamieking  p2p  pttp  vodo 
Published: Wed Oct 22
EVENT: Power to the Pixel
Description: Today Power to the Pixel a digital distribution and film innovation forum kicks off with a live streamfrom the conference.
CONFERENCE at NFT1, BFI Southbank
A day of keynotes, presentations and round tables by leading digital visionaries followed by an evening drinks reception at the Marriott Hotel, County Hall. Through a variety of case studies, experts will speak candidly about the challenges they face, the opportunities available and the ...
Tags: event  news  confernece  digitaldistribution  Published: Wed Oct 22
NEW BREED: Tour De Fours: Episode 1
Description:
We’re introduced to the dudes as the fall tour kicks off in Columbia, MO, where we weather sellout screenings, impromptu parades, and travel delays before heading west.


Current Tour Schedule:
First Leg
Sep 19 - Sep 21
Columbia, MO
Oct 1 - Oct 6
Santa Fe, NM
Oct 7
Alburqueque, NM ...
Tags: newbreed  tour  vid  diy  Published: Tue Oct 21
EVENT: From Here to Awesome in NYC
Description: We’re excited to announce that FHTA will becoming to NYC this week for a special three day engagement. All 22 films will be screening. In addition to the theatrical screenings there will be a series of virtual screenings that include Q&A’s with the filmmakers. When we set out to experiment with a “day and date” festival model, we hoped that the filmmakers would embrace the collaborative aspects of the concept. ...
Tags: event  festivals  fh2a  news  crowdsourced  fest  fhta  filmmakers  screening 
Published: Sun Oct 19
The Conversation - “Games & Cinema Collide”
Description: The Conversation is being held this weekend at the University Berkley. A “conversation” looking at the future of story, games, and technology. Here is audio from “Games & Cinema Collide: New Experiences, New Opportunities” panel.
Panelist include:
# Ken Eklund, Writer & Creative Director, “World Without Oil”
# Richard Kerris, CTO, Lucasfilm Ltd.
# Cliff Plumer, Chief Technology Officer, Digital Domain
# Peggy Weil, Artist & Game Developer, “Gone Gitmo” and “The Redistricting Game”
# ...
Tags: event  news  biz  deanvalentine  nextgen  scottkirsner  tech  tedhope  interview 
Published: Sat Oct 18
Worth a Read: Film Festival Secrets and four other titles
Description: Chris Holland author of the “Film Festival Secrets: A Handbook for Independent Filmmakers.” Holland’s new book takes readers behind the scenes of the festival process and offers some insight into the process. The book is available as a free PDF download, via a free online vieweronline and can also be purchased in print form.

The following reading recommendations come from the newest addition to our ever growing list of contributors. ...
Tags: festivals  news  read  books  interview  online  podcast  web 
Published: Thu Oct 16
DIY DAYS video: The Art & Science of Crowdsourcing
Description: There is power in the crowd. When they rise up they can fund, create, distribute and promote. But how do you turn an audience into an active community where members become collaborators?
Panelists: Slava Rubin (indieGoGo), Skot Leach (Lost Zombie), Jason Harris (Mekanism), Bryan Kennedy (Mobmov.org), Blair Erickson (Millions of Us) Discussion Leader: Lance Weiler

Embed and Spread
DIY DAYS SF - The Art and Science of Crowdsourcing
...
Tags: diydays  news  vid  crowdsourcing  Published: Tue Oct 14
MOTIVE: What’s in a name?
Description: By Alex Johnson - ‘What’s in a name? That which we call a rose / By any other name would smell as sweet.’ wrote the Bard in perhaps one of the earliest statements about branding. But would it? The answer is yes. And no.
‘Here Juliet tells Romeo ...
Tags: motive  news  brand  filmmaker  identity  name  naming  online 
Published: Sat Oct 11
TCIBR podcast: Lance Hammer and Ballast
Description: This edition of TCIBR is brought to you by IndieFlix- Lance Hammer took the industry by surprise earlier this year when he walked away from a traditional distribution deal with IFC. His film, Ballast had all the makings of a Cinderella story - dramatic competition slot at Sundance, ...
Tags: interview  news  podcast  ballast  deals  diy  festivals  socialmedia  sundance  theatrical 
Published: Fri Oct 10
HOARDABILITY: music, compression, conferences, and drama
Description: :: SITES
WHAT: Where music goes film follows. The music industry has been ahead of the film industry for years - in terms of technology, failed business models, and musicians going direct to audiences. In recent years, discovery has become a major focus (LastFM, Pandora). The Sixty One takes ...
Tags: hoardability  news  conference  discovery  diy  event  music  theatrical  tools  video  web2.0 
Published: Wed Oct 08
EVENT: The Conversation
Description: WHAT: A two day conference that brings together speakers from various industries for a discussion and debate around the future of cinema, games, and storytelling.
WHERE: Takes place 10.17 and 10.18 at the Pacific Film Archive Theater in Berkley.
For more info visit www.theconversationspot.com
From the site:
Our hunch is that we’re ...
Tags: event  news  conference  conversation  lanceweiler  newmodels  scottkirsner  tiffanyshlain 
Published: Tue Oct 07
 
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