Gunnar B. Gubjrnsson started his film carrer at the age of 21 as an editor at a well established advertising agency, learning the ropes working on various big and small name adverts and soon ventured forth to shoot and direct his own. He eventually found himself in film school, where he finished top of his class and won the graduation award for best film

Gunnar or Gussi as his friends call him, now runs Sleepless In Reykjavik productions, (www.sir.is) a small production company with big plans. The company focuses on music related documentaries, TV programmes and online material.