“Sex. Shagging. Making love. Whatever you want to call it, everybody does it. But nobody does it more than in China. Why? Because there’s one billion of us – that’s a lot of people trying to get it on. And what does a billion people screwing with money mean? It means one hell of an industry. An industry I had no idea I was about to enter.” – Shunzi
Shunzi is a has-been. His boss has fired him for disobedience, his wife has left him for a wealthier man – and she’s thrown Shunzi out of the house he bought her on their wedding day.
Just when Shunzi thinks it can’t get any worse, an old high school friend spots him and takes him to lunch. “Why not open an adult shop in new, sexually liberalized China? After all, most of the world’s adult toys are made in China. Even better, nobody has to know. Not even your parents…"
As money pressures rise, Shunzi’s parents urge him to forget about “face”. So, unbeknownst to them, Shunzi decides to step behind China’s new “red curtain”, attending an S&M party to convince an investor that he has what it takes to enter the sex shop biz. But there’s just one problem: Shunzi doesn’t know the slightest thing about sex or the newfangled gadgets he’s supposed to be hawking. When it comes to navigating the landscape of China’s sexual revolution, he, like many men, is completely lost and too proud to ask for directions.
With the help of his beautiful co-worker, Shunzi embarks on a new education, learning everything from how to operate vibrators to the latest advice on sexual technique. Soon his shop, and its wares, transform the neighborhood from a place of bickering neighbours to a community of happy citizens.
But when the neighborhood watchman discovers that Shunzi has been operating without a permit, Shunzi faces the threat of losing everything.
Shunzi decides to take one of the biggest risks of his life, a decision that could revolutionize the sex toy industry. He has one last option left: to sell the West an ancient Chinese impotency medicine, the fastest acting aphrodisiac known to man. To do this, he must gate crash a sex conference, fight off security, and show the waiting press and delegates just how “big” his idea really is.
Red Light Revolution is a humorous look at Chinese tradition and post 1949 dogmas colliding with modern sexual values; a story of how an ordinary man defies all the odds to “make it big” in China’s newest and most unorthodox industry.