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ABOUT
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The controversial breastfeeding vs. formula debate,focusing on being critical of formula & formula companies successful marketing undermining the efforts of breastfeeding women and women who try to breastfeed. America’s unwillingness to become breastfeeding friendly and allowing money to preside over a matter of public health.
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ABOUT
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The controversial breastfeeding vs. formula debate,focusing on being critical of formula & formula companies successful marketing undermining the efforts of breastfeeding women and women who try to breastfeed. America’s unwillingness to become breastfeeding friendly and allowing money to preside over a matter of public health.
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WHAT MAKES THIS PROJECT DIFFERENT
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Current promotional and educational programs which describe breastfeeding as 'best' are undermining women’s capacity to make informed decisions about infant feeding, these messages may have obscured the importance of breastfeeding to infant and maternal health and the well-established risks associated with early weaning from breastfeeding, to say that 'breast is best' is to suggest that what breastfeeding offers is a handful of optional bonuses and that formula-fed infants are the normal standard for comparison. When in fact, human babies were designed to be fed human milk. Research has found that while most people accept that breastfed babies are healthier, they do not understand that this means that formula-fed babies are likely to be sicker. Because formula feeding is viewed as harmless, women are not getting the support they need to continue breastfeeding and to make informed choices about infant feeding. This misunderstanding demonstrates the failure of the ‘breast is best’ message and the need to rethink breastfeeding promotion. It takes a great deal of support for mothers to reach these goals. However, mothers are not being provided with adequate support because the risks associated with early introduction of foods other than human milk are not well understood by health professionals. Furthermore, many health professionals are reluctant to talk to mothers about risks because they do not want to make mothers feel guilty. This is not about guilt. It is about a mother’s right to have all the information she needs to make an informed choice about how she should feed her baby – it is about ensuring that mothers have the support they need. Formula feeding should be clearly named in research showing its potential health risks to babies, How can we expect physicians and other health professionals to be informed and convincing about the importance of breastfeeding if they themselves are not getting the facts on risks of formula feeding presented in a prominent and clear fashion?? Babies formula fed from birth have double the risk of dying in their first 6 weeks of life. This happens in the "western world"
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| VIP PERKS |
| $5 or more = Breastfeeding Rocks! |
| Feeling Good |
| 0 Claimed |
| $10 or more = Lactivist |
| Feeling Great |
| 0 Claimed |
| $20 or more = Passionate Lactivist |
| Feeling Terrific |
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| $50 or more = Commited Lactivist |
| Feeling Stupendous |
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| $100 or more = Zealous Lactivist |
| Feeling accomplished |
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| $250 or more = Over Zealous Lactivist |
| Certificate of Recognition |
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| $500 or more = Lactivist Professionale |
| Certificate of Recognition |
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| $1,000 or more = Make this movie happen!! |
| Named In Credits |
| 0 Claimed |
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| HOW THESE FUNDS WILL BE USED |
| I intend on interviewing lactation professionals, doctors, anthropologists, breastfeeding mothers, formula feeding mothers & the general public about this topic. This is really almost a one women show, grassroots production that I will be pouring myself in to. |
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