There is no simple way to describe Joey Fiero. You can try piercing eyesthe trademark warm smilewhich can be both seductive and empowering. But thats where the simplicity begins and ends. Just as his credits run the gamut from the hippest of national commercial work to working next in studio feature films, his characters transcend beyond both ends of the spectrum. He is the young gangster in Steven Soderberghs THE LIMEY, dancing and humming to the tune Vengaboys, We like to party theme; the comic club guy in SIX FLAGS CAMPAIGN with Mr. Six; From the psycho killer to the action packed hero or criminal muscle car guy. Yet, Fiero is also the lovable and passionate character known worldwide as The new face of Mcdonalds and his image ranked among others on the bags and cups".

The list continues. Joey Fiero personifies the word rising superstar, yet he also defies the definition of the stereotypical Hollywood actor. As part of the Hollywood elite group of motivated men who will stop at nothing in becoming one of the industrys heaviest A-list hitters, Fieros demeanor reflects that there is more to him than meets the eye.

As Fiero unravels the complexity of his personality on both the small and silver screen, his compilation of short films, his own reality series lead by Emmy award winning Executive Producer Susan Flanagan and the web shows he has produced and directed, further proves his capabilities as an artist. Its no wonder why Mcdonalds Restaurant giant heralds Joseph Fiero One of the most passionate men in the world that just loves life and made him part of WORLDWIDE MCDONALDS I’M LOVIN IT CAMPAIGN by branding his image and name on Mcdonalds most prominent packaging.

Defying the definition of the stereotypical Hollywood actor, whether in front of a camera or behind the scenes, theres only one simple way to describe Joey Fiero. He personifies the word cool.